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Types of communication model

Posted By The Business Communication 13 Comments

There are many models of communication developed by noted theorists of different disciplines. Among
the theorists, Aristotle, Lasswell, Shannon, Weaver, McLuhan, MacLean, Rileys, Westley, Gerbner,
Rothstein, Schramn, Berlo, Osgood, Johnson, Cherry are the renowned ones. Some important and well-
known models are discussed below:

1. ARISTOTLE’S MODEL:

Aristotle, your well known Ancient greek thinker, unveiled an operation involving by oral communication
within his / her creating 3 hundred years prior to the birth involving Christ. The task is regarded worthy
inside analyze involving modern day communication. He articulates of any communication practice
consisting of a new loudspeaker, a message and also a listener. The Aristotelian model of
communication can be as follows:

Aristotle
pointed out that the person at the end of communication process plays the key role to whether or not
communication takes place.
2. LASSWELL’S MODEL:

Harold Lasswell, a political scientist, designed a communication exchanges type mixing the main
elements of communication exchanges. His model has become widely discussed given that 1940s. He or
she expressed the actual type because, “Who affirms exactly what, in which funnel, to be able to which,
in doing what effect. ” Which means, Lasswell’s style of verbal exchanges consists of several parts-
Sender (who), Message (what) in addition to receiver (whom). Lasswell included solely the actual
component-channel. The majority of modern-day theorists talk about these several areas of the actual
communication procedure by employing diverse terminology. The particular Lasswell’s type can be
found beneath:

3. CLAUDE SHANNON AND ALSO WARREN WEAVER MODEL:

The United States applied mathematician Claude Shannon and also Industrial engineer Warren Weaver
produced a new mathematical theory regarding conversation within 1949 although working at bell
Mobile phone Laboratories in the United States. Afterward his / her style has grown to be well-known
because “information theory”. Shannon and also Weaver’s style is commonly recognized because the
course from which communication studies has exploded.

Shannon along with Weaver product contains the subsequent 5 things:

A data source, which usually yields an email

Some sort of transmitter, which encodes the particular communication into indicators

Some sort of sales channel, to be able to which usually indicators usually are taken for a sign

Some sort of receiver, which ‘decodes’ (reconstructs) the particular communicationfrom the indication

Some sort of desired destination, in which the communication occurs.

In the model, they indicated a sixth element, noise as a dysfunctional factor. The model is shown below:
Advantages of Shannon and Weaver’s model: The strengths of Shannon and Weaver’s model are:

Simplicity

Generality and

Quantifiability

Such advantages made this model attractive to several academic disciplines.

4. SCHRAMM’S MODEL:

Wibur Scharmm, the well-known communication theorist, designed an easy devices communication
model in his book “The course of action in addition to Effects involving Mass Communication. ” Within
the product, Schramm found because Aristotle would, of which communication usually requires about
three elements-the resource, this communication plus the desired destination. Ultimately, the original
source encodes a communication in addition to direct that to its desired destination via some
programmers, in which the message is usually obtained in addition to decoded. Schramm’s product is
really as comes after:

5. THE RILEYS MODEL:

John W. Riley and Matilda White Riley, a husband and wife team of sociologists pointed out the
importance of the sociological view in communication. They developed a model to illustrate sociological
implications in communication. The model is shown below:

The mode indicates the communicator (C) emerges as part of a larger pattern , who sends messages in
accordance with the expectations and actions of other persons and groups within the same social
structure. it is also true in the case of the receiver (R) in the communications process. in addition, both
the communicator and receiver are part of an overall social system. The model clearly illustrates that
communication is a two-way process.

6. BERLO’S S-M-C-R MODEL:

David K. Berlo, a communication theorist and consultant developed a model named S-M-C-R model of
communication in 1960 in his book “The process of communication”. Berlo pointed out the importance
of the psychological view in his communication model. The four parts of Berlo’s S-M-C-R model are S =
Source, M = Message, C = Channel and R = Receiver. The model is as follows:

The elements of Berlo’s model are discussed below:

Source: The first element of Berlo’s communication model is the source. All communication must come
form some sources. The source might be one person, a group of people of a company. Several things
determine how a source will operate in the communication process such as:

Communication skills like abilities to think, write, draw and speak.

Attitudes toward audience, the subject matter etc.

Knowledge of the subject, the audience and the situation.

Social background, education, friends, salary, culture etc.

Message: Message is the information, views of thoughts to be sent by the source. The source must
choose the code or language for sending the message.

Channel: The channel is the method such as telegraph, newspaper, radio, letter, poster or other media
through which the message will be transmitted.

Receiver: Receiver is the final element in the communication process. The receiver is the audience of the
message.

7. CONTEMPORARY MODEL:

The modern-day style of communication features developed primarily from the early on work associated
with Shannon along with Weaver along with Schramm. These experts have been related to expounding
on the process of communication in a way that may be useful in most situations.

Off their work, the ultra-modern, as well as a modern-day style of communication, developed. The
normal regions of a modern-day style of communication incorporate communicator, encoding,
information, moderate, recipient, decoding, and suggestions along with sounds.
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Filed Under: Introduction, Types of CommunicationTagged With: Communication

Model, Communication model types, Types of communication model

READER INTERACTIONS

COMMENTS

Victoria Denis says

March 18, 2016 at 3:45 pm

thank your so much.

Reply

Owoidehe bassey says

March 19, 2016 at 5:29 am

Its quite interesting & i love it

Reply

Attah,Blessing says

April 12, 2016 at 4:25 am

I so much appreciate the poster of these analyze models.

Reply

owowo victory says

July 1, 2016 at 9:46 am

I want to extremely appreciate the writer for the knowledge he/she has really shared with me. God
really bless you

Reply

Nnaji emmanuel says

November 13, 2016 at 4:02 am

What about interactional and transactional model

Reply

Amadiifeanyi IfeanyiAmadi says

February 26, 2017 at 3:24 pm

Communication model is Clare to me now

Reply

Veronicah says

April 13, 2018 at 4:00 am

Very helpfull but you left out the HUB model of communication.

Reply

sakeef says

January 24, 2019 at 7:37 pm

yes I too need to know HUB model

Reply

Tracy kartel says

August 20, 2018 at 11:47 am

Thank u for these good models

Reply

Rushdah says

September 22, 2018 at 6:14 pm

I need to know about HUB model.,stength and weaknesses

Reply

Rey Mark Migullas says

December 31, 2018 at 8:37 am

whats the source of this site? may i know the author? thank you for the response.

Reply

The Business Communication says

December 31, 2018 at 11:00 am

Hello Mark,

Thanks for commenting here. This website content was written by Masudur Rashid & Ornov Chowdhury
Bappi.

Reply

IAN says

May 18, 2019 at 9:10 pm

Loved it helps scholars a lot.

Rich knowledge.keep the good job lit

Reply

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