Brand Communication Guidelines

Iconography and Artworks

Brand guidelines
About

Pusatkoin
Describe the personality of the
business. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Donec
efficitur augue vitae quam dignissim
feugiat et elementum erat. Lorem
ipsum dolor sit amet, consectetur
adipiscing elit. Proin tempus suscipit
ipsum, nec facilisis nunc laoreet
pharetra.

www.pusatcoin.id
+62221 234567890
info@pusatcoin.com
Brand guidelines
Master logo

Logo Logo Icon

Brand guidelines
Logo Transition to Icon

This section shows you how the logo transitions looks

when the screen are responsive reshape to icon.
this can be use for app icon in playstore/appstore..
Brand guidelines
Logo variations

Master Logo Black Color Background

Invert logo (black can be place in Black/dark backgorund only can be Can be use with black, white,
white background, or other color use with color logo or white color yellow color.
which can make the logo standout and dark grey color
from the background) or for stamp
Brand guidelines
Logo Clarity

100 px

200 px

This section shows you how the logo 300 px

looks in different sizes, how far it can be
scaled down before losing its clarity.
This will help you to estimate the size
needed for your print materials. 400 px

500 px
Brand guidelines
Typography
Lato Family is a typeface intended to work well in Logo, Stationery, Marketing Collaterals and User interface for Mobile App &
Website

Lato
Light
Semiotics aesthetic freegan pour-over jianbing. Artisan blog
Paragraph font
retro neutra.

ABCDEFGHIJKLMNOPQRSTUVWXYZ Regular
abcdefghijklmnopqrstuvwyz Semiotics aesthetic freegan pour-over jianbing. Artisan
1234567890!@#$%^&*()_+=”:?>< blog retro neutra.

Bold
Semiotics aesthetic freegan pour-over jianbing. Artisan
blog retro neutra.

Black
Semiotics aesthetic freegan pour-over jianbing. Artisan
blog retro neutra.
Brand guidelines
Color palette

Primary Secondary (web and mobile apps)

HEX 00cc99 HEX 000000 HEX FFFFFF HEX 7E7E7E HEX C7C7C7 HEX F6F6F6

R61 G186 B147 R0 G0 B0 R255 G255 B255 R126 G126 B126 R199 G199 B199 R246 G246 B246

C70 M0 Y56 K0 C0 M0 Y0 K100 C0 M0 Y0 K0 C0 M0 Y0 K60 C0 M0 Y0 K30 C0 M0 Y0 K15

PANTONE Cool Gray 10 U PANTONE Cool Gray 4 U

HEX CE283D HEX 50E3C2 HEX FF3A51

R206 G40 B61 R80 G227 B194 R255 G58 B81

C13 M98 Y78 K3 C55 M0 Y36 K0 C13 M98 Y78 K3

Brand guidelines
Mobile Apps UI
Brand guidelines
Mobile UI Wireframe
Brand guidelines
Web Ui
Brand guidelines
Web Ui

Landing
Page
Brand guidelines
Web Ui
Brand guidelines

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