RETAIL is the process of selling consumer goods or services to customers

through multiple channels of distribution to earn a profit. Retailers satisfy

demand identified through a supply chain. The term "retailer" is typically applied
where a service provider fills the small orders of a large number of individuals,
who are end-users, rather than large orders of a small number
of wholesale, corporate or government clientele. Shopping generally refers to the
act of buying products. Sometimes this is done to obtain final goods, including
necessities such as food and clothing; sometimes it takes place as
a recreational activity. Recreational shopping often involves window
shopping and browsing: it does not always result in a purchase.

So what are the strategies which are useful to increase our sale

 Market analysis: - In present time online market is going higher and higher
for example we all know about FLIPKART and AMAZON, how they are
working and how they are connecting to the customer.

So, own website is also a big necessary thing for us to increase our sale and
we can also join with flipkart and amazon to increase our sale.

 Customer analysis:- This will help us to grow fast because whole thing is
depend upon the customer even whole market is depend upon the
customer , So the products and services we provide should reflect our
customers’ needs and wants . Customer feedback is more important part
of it because every Multinational company does this and this will also help
us to grow.

 Competition analysis: - This will help us to know about our strengths and
weakness.

 Review of distribution channels

Connect With the Customer

Excellent customer service is the key to increasing sales. Listen to your customer
to understand their needs and wants. Then educate him/her about the products.
Finally, let the customer know you appreciate their business. Offer value-added
services and products. Create a mailing list by asking for contact information from
each customer. Remember, the customer is looking for an experience and not just
a product.

Create an Event

Some of our most successful days were during the worst sales periods of the
year. We accomplished this by partnering with a local charity and creating an
event in our store.

Advertise More

Just when we may think it's time to cut back the marketing budget, we should
probably be advertising more. It is wise to increase marketing efforts during
slower sales periods because there is more competition . Consider newspaper
ads, magazines, specialty publications and other forms of marketing. One great
way to do this is to use remnant advertising. These are spaces in the paper that
are "holes" for the local newspaper. We simply create a branding ad that the
newspaper can drop in at its discretion.