COMPANY PROFILE

THE
HANA
marketing | B r a n d i n g | C o p yw r i t i n g

2019 THEHANA CO
.
01 THE HANA COMPANY PROFILE

About
Communication connects the
world we live in .

Accordingly it is one of the most

,

valuable forms of currency today .

Effective message creation ,

delivery and feedback keeps

,

people connected to one another .

But what if one of those parties

,

involved in the conversation is a

business How can it effectively
?

communicate with its

stakeholders Customers ? ,

employees investors and even

,

the community all require

engagement through the input
of the business to keep the
conversation going Thankfully . ,

that s where T h e H a n a comes in

' .

The Hana is a marketing ,

branding and strategy ,

consultancy with a wide range of

international clients across the
globe The SMEs and semi
. -

government organizations that we

represent are all passionate about
one thing keeping a dialogue
:

open between themselves and

those that they serve .

With over ten years of experience ,

both internationally in the United

States as well as locally within
,

the Middle East and GCC T h e ,

H a n a creates solutions to your

business challenges that are as
unique as your organization
WE RE ALL
.

'
Whether you are seeking advisory
in branding marketing business
,

strategy or copywriting T h e H a n a
,
ABOUT THE
UNEXPECTED
,

offers a wide variety of services to .

help your organization to achieve
its goals .

We look forward to adding value

to your organization .

THE HANA CONSULTING | THEHANA CO . | HANA THEHANA CO

@ . | 2019
02 THE HANA COMPANY PROFILE

THE HANA's FOUNDER & CEO

Hana proudly graduated from The
University of Toledo at the top of her
class as Summa Cum Laude with this ,

honor representative of her dedication .

Soon after graduating from university ,

Hana moved to Los Angeles and ,

partnered with a startup real estate

company called DIGGS Crafting unique .

marketing solutions planning logistics ,

optimizations and pioneering new ,

client communciation strategies taught

her the importance of creative thinking
when problem solving in business After .

developing the start up to become the -

third most successful team within the

Glendale neighborhood Hana decided ,

to pursue her career internationally ,

moving to Riyadh Saudi Arabia , .

Hana accepted a position with King

Hana has been inspired since childhood Abdullah Medical Research Center ,

as she watched her single mother strive liasing between its 27 sub sections and -

to make a name for herself as a local the Executive Office She gained Saudi .

female real estate agent defying her

, business experience and a cultural
expectations and growing her business understanding with the responsibility ,

until she passed away in 2004 . for several projects that both attracted
investors and benefitted stakeholders .

Determined to pave her own way Hana , This included the creation of a website ,

has developed her interest in marketing as well as the development of a

and business strategy since high school . publication office and the promotion ,

The school offered business courses of the internal patent process . 

that sparked her curiosity She went on

.

to implement many of the strategies After gaining a foothold in the Saudi

that she learned in high school in local market and bettering her Arabic
salons improving their profitability and
, language skills Hana decided to launch ,

gaining local attention as a young her own consultancy .

person .

In 2016 T h e H a n a was born With a

,   !

After high school graduation Hana , passion for life and culture in Saudi
received a scholarship to attend the Arabia Hana decided to base her
,

AACSB accredited University of Toledo organization in Riyadh where she ,

as an Honors student majoring in

, consults with some of the biggest semi -

Marketing and Entrepreneurship with a , government organizations private ,

focus in finance While in college Hana

. , companies and investors within the
,

expanded her sales experience working region With clients currently located
.  

with a variety of organizations in sales , in America Saudi Arabia Canada , , ,

marketing and business development

, .  Spain Turkey Morocco United Arab
, , ,

In her final year of college she , Emirates Kuwait Oman and Italy T h e
, , , , 

accepted a position as the Marketing H a n a has grown and developed thanks

 

Director and Business Development to unmatched responsiveness care for ,

Manager for Glass City Realty a local ,

clients as if their businesses were our
real estate investment firm . 
own and most importantly results
, - .

THE HANA CONSULTING | THEHANA CO . | HANA THEHANA CO @ . | 2019

03 THE HANA COMPANY PROFILE

VALUES

MISSION
The Hana is committed to innovating
strategies that proactively serve our
client s needs adding value to the
' ,

business its communication and its

, ,

brand .

VISION
To grow to compete with some of the
top consulting firms in the region
while still offering personalized
service and unmatched
responsiveness to our clients .

CORE VALUES
Dedication hard work
, - ,

responsiveness innovation honesty

, , ,

and client privacy are all highly

important to The Hana. 

VISION 2030
Vision 2030 aims to shift Saudi Arabia
to a knowledge based economy -

serving as a global leader which ,

surely requires Saudi companies to

represent the country s image with '

clear communication and cutting -

edge marketing techniques .

OUR PROMISE
The Hana promises each and every
one of its clients to treat your
business as if it was our own giving it ,

the attention and care it deserves and

exceeding your expectations
throughout the agreement and
beyond .

THE HANA CONSULTING | THEHANA CO . | HANA THEHANA CO

@ . | 2019
 THE HANA COMPANY PROFILE

OUR
SERVICES
BRAND AUDIT & PLANNING
SPEECH WRITING
PRESENTATIONS
SWOT ANALYSIS
MARKETING PLANS
BUSINESS STRATEGIES
MONTHLY SOCIAL MEDIA PLANS
SOCIAL MEDIA AD CAMPAIGNS
WEBSITE DESIGN
EVENT PLAN
COPYWRITING & EDITING
AND MORE
 THE HANA COMPANY PROFILE 05

MARKETING

GOOD MARKETING WILL

ADD VALUE TO CLIENTS ,

EMPLOYEES AND ,

STAKEHOLDERS ,

ENRICHING THEIR LIVES SO  

IT DOESN T FEEL LIKE '

MARKETING AT ALL .

Marketing encompasses a variety of the

services that The Hana provides, but to put

it simply, marketing is the communication of

the value that your business adds to the

well-being of its customers and stakeholders.

Whether your organization wants to learn

more about its competitors, develop its

competitive advantages, prepare a SWOT

analysis, develop an employee program to

increase morale, receive and analyze

feedback from customers, create an effective

social media campaign, hold an event, or

formulate these elements and more into a

marketing plan, The Hana is happy to work

with you in doing any combination of these.

While branding services are a more specific

subset of marketing as described below, on

the contrary, marketing is a more high-level

and all-encompassing business function.

The modern world is saturated with a variety

of marketing messages bombarding your

customers throughout their day - whether on

their phones, on the television, as they drive,

or as they browse the web. If you can add

value to the customer's life through your

marketing instead of simply distract them,

why not do so? The Hana can help.

THE HANA CONSULTING | THEHANA CO

. | HANA THEHANA CO
@ . | 2019
 06 THE HANA COMPANY PROFILE

BRANDING

STRATEGIZE

OPTIMIZE ENGAGE

ANALYZE CONVERT

Branding is a much more nuanced area of

 

marketing that typically is what people

,

think of when they think of your

company It is not as simple as a logo
.

itself but it incapsulates design identity

, , ,

communciation styles culture customer , ,

service vision mission behavior and

, , , ,

more Do you have a slogan that has

.

become synonymous with your brand ?

Does your customer service team respond

to customer complaints swiftly These are ?

all aspects of a company s branding ' .

Accordingly branding requires a top , -

down approach synthesizing information ,

from the entire organization to be

effective .

Can T h e H a n a slap your company s name   '

on a logo and deliver it tomorrow Sure ? .

But wouldn t you prefer to have that

, '

logo as well as your entire brand

, ,

represent your organization s vision ' ,

mission and values T h e H a n a thinks so

, ? .

THE HANA CONSULTING | THEHANA CO . | HANA THEHANA CO

@ . | 2019
 THE HANA COMPANY PROFILE 07

COPYWRITING

THE ABILITY TO
COMMUNICATE YOUR
THOUGHTS TO OTHERS IS
JUST AS IMPORTANT
AS HAVING THE THOUGHT
ITSELF .

Language is difficult English language Nearly. ?

impossible The word yacht is proof of it

. " " !

Imagine looking up that word and not giving

up on English as a second language !

In working with international organizations ,

they expect fluent communication from their

partners and miscommunications can be
extremely costly With every mistake the
. ,

organization s reputation is on the line Even

' .

more there can be losses of profits due to

,

misunderstandings between the two sides .

No matter your language skill level a strong ,

copywriter will always be able to improve upon

the clarity brevity or synthesis of your ideas in
, ,

his or her native language From blog posts to .

speeches website copy and even menus we

, , ,

can help you to craft a polished message T h e .

H a n a offers these services and more in English

and has partners to provide Arabic translations
as necessary Most importantly T h e H a n a
. ,

ensures that the text that represents your

company is working in favor of your brand and
its image .

We are happy to present several examples of

our work that can be seen on Saudi Airlines
flights Fortune 500 websites as well as menus
, , ,

social media feeds and blogs around the ,

globe .

THE HANA CONSULTING | THEHANA CO

. | HANA THEHANA CO @ . | 2019
 08 THE HANA COMPANY PROFILE

clIENTS & INDUSTRIES

TRUSTING US WITH THE MOST PRECIOUS ASSET -

THEIR IMAGE .

OUT OF RESPECT FOR THE PRIVACY OF OUR CLIENTS AND IN

ACCORDANCE WITH NON DISCLOSURE AGREEMENTS MANY OF THE
- ,

ORGANIZATIONS THAT WE DO BUSINESS WITH

CANNOT BE DISCLOSED .

HOWEVER, THE HANA PROVIDES SERVICES TO SMES & SEMI-

GOVERNMENT ORGANIZATIONS IN A VARIETY OF INDUSTRIES
INCLUDING, BUT NOT LIMITED TO, THE FOLLOWING:

MEDICAL RESEARCH MAKEUP BEAUTY

& EVENT PLANNERS
PATENT INNOVATION SALONS SPAS& FINANCIAL ADVISORS
OIL REFINING SERVICES RESTAURANTS CAFES & SATELLITE SERVICES
REAL ESTATE GAMING COMPANIES AND MORE .

THE HANA CONSULTING | THEHANA CO

. | HANA THEHANA CO
@ . | 2019
 THE HANA COMPANY PROFILE

HAVE any
Questions?
LET S START THE CONVERSATION
' .

CONTACT US A N Y TIME .

HANA@THEHANA.CO | +

THE HANA CONSULTING | THEHANA CO

. | HANA THEHANA CO
@ . | 2019