UNIVERSITY OF VETERINARY AND ANIMAL

SCIENCES, LAHORE

Submitted By:

Sharmeen Shoaib

(2016-BBA-039)

Course:

Production Operations Managment

Submitted To:

Sir Irfan Ishaq

 5 Products That Fails Due To Their Poor Design

1) 2011 — HP Touchpad
HP gave up the touchpad and its mobile operating system, WebOS , after just a
month and a half on the market. The tablet was no iPad killer, selling just 25,000
units for Best Buy over the 49 days it was on the shelves. And, in fairness
to HP, the touchpad wasn't that bad. It was rough around the edges, but those
could have been smoothed in the coming months. It just didn't really do anything
better than the iPad, which means it's just like every other tablet out there

2) 2014 — Amazon's Fire Phone

Amazon's Fire Phone was a flash in the pan — getting announced and released in
2014, then being discontinued the following year. It ran on Android, and looked
competitive. In reality, it was a critical and commercial failure. The one big sell
point — 3D face scanning technology — was seen as a gimmick, and a limited
availability at AT&T initially didn't help it get off the ground. In the long run,
Amazon discontinued the phone 13 months after its launch, and outright retired
from phone manufacturing after this one model.
3) 2016 — Samsung's Galaxy Note 7
What can be said about the disastrous Galaxy Note 7 that hasn't already been
said? The Note 7. One of Samsung's big flagship phones had a little problem
where it occasionally caught fire and/or exploded. There was a car that
supposedly was burned down by one. The phones have been outright banned on
flights, and Samsung had to recall the entire line. Talk about a self-own. The Note
line, however, persists — the latest version is the Samsung Galaxy Note 8.

4) Google Glass, 2013-2014

Google Glass, launched in 2013, was a very flawed attempt to create smart
glasses. The device retailed for $1,500 and failed to carry out any of its intended
functions well. These high-tech glasses also reportedly raised some very serious
safety and privacy concerns.
5) Satis-fries, Burger King 2013

Burger King's attempt to make french fries a little more healthy backfired. They
introduced Satis-fries in 2013 as an alternative to regular fried, except with less
fat and fewer calories. Consumers weren't fond of these revamped fries, and
Burger Kind had to go back to their original recipe.

6) Pepsi Blue, 2002

In 2002 Pepsi launched their Pepsi Blue drink, to compete with Vanilla Coke.
Despite being heavily promoted this new beverage flopped. It was supposed to
taste like berries. However, consumers said it tasted more like cotton candy with
a berry-like aftertaste.