Term Paper

Competitive Intelligence (CI)

Answer any 6 of the following questions:

1. What Is CI?

2. Why is CI important?

3. Does CI really make a difference to the bottom line?

4. Is it true that CI is only important for big businesses?

5. How is CI different from business espionage?

6. What are the general uses of CI information?

7. Information has numerous sources, which have different degrees of reliability.

Describe 5 such sources and rank them in terms of highest to lowest level of

reliability for competitive intelligence.

8. For the table shown below, plot the SPACE Matrix of the firm, find the firm’s

strategic posture, and determine what strategy the firm ought to pursue.

Competitive Strategic Industry Strategic Financial Strategic Environmental

Position (CA) Position (IS) Position (FS) Strategic Position (ES)

-2 Product Quality +3 Barriers to Entry +4 ROA -6 Inflation

-3 Market Share +2 Growth Potential +3 Leverage -4 Technology

-1 Brand & Image +2 Access to Finance +6 Liquidity -2 Demand Elasticity

-4 Product Life Cycle +6 Consolidation +5 Cash Flow -3 Taxation

9. Competitors can foil your CI program. Describe 3 potential sources of intelligence

attack against your company.

 10. Case study question: Describe a situation in your company in which if CI was

used, it could have resulted in a better decision than the one taken. Alternatively,

if CI was used, then describe the experience/lessons learned!

Deadline: Friday, July 5, 2019

Email to: drahmednassar@gmail.com

Important: Please write:

Your Name_M3_Group : ESL-54-ESL-55 B-ESL-57 C_June 29-30, 2019

On the SUBJECT line of your email AND the Filename of your Term Paper
attachment.