Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Marketing
Batch 2009-11
Batch 2009-11 Marketing
Course : PGDM Name Aditya Rajagopalan
Project Title Study of the DTH industry, Measuring the Brand Equity of
Videocon d2h and Perception Analysis of Consumers and
Dealers
Work Experience Performing artiste
Freelancer
7 years( 2 years part time)
Batch 2009-11 Marketing
Course : PGDM Name Ashish Pandey
Project Title Competitor Analysis for JnJ Baby Products and Neutrogena &
Professional Marketing Medium Analysis
Project Title To study the water proofing segment and suggest scope for
Asian paints to enter the same.
Project Title Positioning plan for 4X2 haulage truck and intermediate
commercial vehicles (ICV).
Project Title Corporate Communications for MTV Nick, VH1 and Consumer
Products
Project Title Market analysis of Amul Products in Modern Retail outlet &
Corporate Social Responsibility.
Project Title A study on attitude & influencers behind men’s grooming and
product preferences with specific focus on skin care.
Project Title Reasons for low ‘Enquiry - closed sales’ conversion Ratio
Project Title To study & work with the Channel Marketing team of
Kotak Life Insurance & develop its Distribution Channel
Work Experience Zeus & Eclerx
22 Months
Course : PGDM Name Vivek Sharma