MARKETING TO MILLENNIALS

Why millennials matter

We have some good news for you: Millennials prefer to shop small and local. So as
a local business owner, you’re already better positioned than large corporations to
reach 18 - 34 year olds, a.k.a. millennials.

who spend

$600
18 hours
a week billion
80 million on social media per year in
spending power
millennials
with

How do I market to millennials?

Create & promote discounts Be authentic

Come up with specials and discounts Brands that are authentic online truly appeal
and post those promotions on your to millennials. Tell the story of your business
social media. It will encourage your to bring them to your door.
millennial customers to stop by for a visit!

Engage with your followers Focus on the experience

Millennials are loyal to businesses that Millennials like doing things as much as
engage with them online, so interact with buying things. Make visiting your business as
your millennial audience on social media. an experience that will be worth their time.

MARKETING TO MILLENNIALS 1
1. Create and promote
Discounts

The majority of millennials respond well to loyalty programs, discounts, and

coupons. As a generation, they’re more likely to come eat dinner at your restaurant
or book a stay at your hotel if there’s an incentive for them to stop by. So, create
specials and discounts, post them on your social media channels, and give them a
reason to come enjoy your business with their family and friends!

Examples
of discounts to promote

Daily/weekly specials
Restaurants can try out daily or weekly food & drink specials.

Loyalty Bonuses
Auto shops can offer a free oil change to repeat visitors.

Member Discounts
Retail stores can start a loyalty program that allows members
to save money.

Getting Started
First things first, make sure your local business has done these three things.

1. Create social media profiles with up-to-date information.

2. Claim your review pages.

3. Make sure your website is easy to find and mobile-friendly.

MARKETING TO MILLENNIALS 2
2. Always be
Authentic

Brand authenticity is one of the most

important factors for millennials when
deciding which business to support and visit.

Millennials are looking for businesses that are

proud to tell the story of who they are and what
they’re all about, so the best way to present your
business authentically online is to tell your story.

84%
of millennials
don’t trust traditional
advertising because it feels
inauthentic to them.
On social platforms like Facebook, Twitter
and Instagram, share behind-the-scenes
photos and information about your team,
product and services, and create posts
about your town to show you care about
your local community.
Taking the time to be authentic online will
build your millennial fan base!

In order to be authentic
online and appeal to What are my overall
What adjectives
business & marketing goals?
millennials, you need to first best describe my
develop your brand’s voice. business?
How does my
social media Who is my
ask yourself these Where is marketing audience?
Questions: my audience help me
located? accomplish
these goals?

MARKETING TO MILLENNIALS 3
3. Be sure to
Engage, engage, engage!

Whether it’s liking and responding to your customers’ comments, posts, and reviews
on Facebook or replying to tweets on Twitter, millennials don’t just appreciate a
response from your business — they expect it.

The majority of millennials say they’ll become loyal to a business if the brand
engages with them online.

Like and respond to posts

& comments
on Facebook and Instagam

Respond to reviews
on Facebook

Reply to tweets
on Twitter

90%
All of your customers, not just millennials, will
reach out to businesses like yours online with their
customer service issues.

Taking the time to respond to your fans online will say they turn to social
help you build and strengthen relationships with media first if they have
a problem or complaint
your social media followers and turn them into loyal with a business.
customers both online and offline!

MARKETING TO MILLENNIALS 4
4. Focus on the
Experience

Generally, millennials make less money than their baby boomer counterparts, and
they’re more likely to spend money on experiences, rather than things. This is why it’s
crucial to market visiting your business as an experience that will be worth their while.

For example — if you’re a restaurant, focus on how your shared small plates will bring
friends closer, or if you’re a gym, show how the community at your gym will help its
members grow mentally as well as physically.

And, when you create a great experience

Sharing your
customers’ content
Whenever a customer posts content
about your business, you can always ask
them if you can re-share it on your page.
for your millennial customers, they’re
going to talk about it on their personal
social media pages — their photos,
reviews, and posts are a great marketing
opportunity for your business.

User-generated content is a great way to Happy customers, word-of-mouth about

show future customers why they should
visit your business, and it’s the kind of your business, and content for your social
content that will get millennials engaging media pages? That’s a win-win-win.
with your business online.

Adapting your online strategy is key to appeal to the next generation of consumers.
Winning over this demographic will make your business their go-to spot, and they’ll
be sure to let their friends know, too!

MARKETING TO MILLENNIALS 5
 Let us do it for you!

Engage your customers like never before with GoDaddy Social.

We help businesses elevate their online presence on the

platforms that matter most to consumers. Keeping up with your
social media, reviews, and online customer service is a full-time
job. We’re the team that does it all, so our customers can focus
on their business. Request a free social media assessment below.

FREE ASSESSMENT

or, give us a call:

(844) 870-9894

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