1.

TITLE

2. ACKNOWLEDGEMENT

3. CERTIFICATE

4. INTRODUCTION

5. OUR COMPETITIVE BRANDS

6. PERMISSION AND LICENSES FOR OUR PRODUCT

7. U.S.P

8. PRODUCT NAME

9. PRODUCT FEATURES

10. LOGO

11. TAG LINE

12. SELLING PRICE FOR COMPETITOR’S PRODUCT

13. OUR PRODUCT PACKING

14. CHANNEL OF DISTRIBUTION

15. OUR SELLING PRICE

16. PROMOTING OUR PRODUCT

17. MEANS OF TRANSPORT

18. SOCIAL MESSAGE

19. COST EFFECTIVE TECHNIQUES FOR OUR PRODUCT

20. COST EFFECTIVE TECHNIQUES FOR OUR PROMOTION

PLAN

21. DIFFERENTIAL WAGE SYSTEM / DIFFERENTIAL PIECE RATE

 It is my duty to record my sincere thanks and
deep sense of gratitude to my respected teacher Mr.-------
-- for his valuable guidance, interest and constant
encouragement that has helped me to complete the
project successfully.

I am also grateful to our laboratory in

charge Mr.-------- who provided me the required
apparatus and materials.
This is to certify that……………………, student of CLASS-
XII- ; ENROLMENT NO : ..…….……of, has done

the project work on ‘EXPRESSBIKE (MARKETING-

MANAGEMENT)’under my supervision and guidance

with my full satisfaction in the stipulated time period. All

through the period I found her very sincere.

Mr. …………….
EXPRESSBIKE
 INTRODUCTION

With so many motorcycles in the country, EXPRESSBIKE has one of the most

extensive and detailed catalog about the new bikes available in the country.

Bringing correct and detailed information to you has been our prime objective.

New Bike catalog will consist of detailed information about the specifications,

availability, ex-showroom price, on-road price, features and a detailed review by

expert, which will help you to buy your next bike.

The new Bike catalog will also keep you updated with the happenings in India like

new launches, discontinuations and announcements of upcoming bikes. With well

proportionate pictures, it becomes a lot easier to see and compare two bikes – a

feature, which can used in compare bikes feature. Check out the bike from every

angle and get a video report of the same too.

Bike Catalog is one of the most interactive, rich-content based website, which will

take the use experience to a next level.

  EXPRESSBIKE is spreading its wings and widening its business horizon to reach and
serve customers at new centers in the year ahead. The company services are backed by a
highly motivated and technology driven team to achieve customers need, product
expertise and geographic reach.
 The study is oriented towards the concept of different brands offered by EXPRESSBIKE
and its competitors to its customers. The company has endeavored to move fast in
providing market solution, which maximize customer needs and convenience, using
multiple delivery channels in composing the agency network, service centers, lower
service cost and increased efficiency.

OUR COMPETITIVE BRANDS

Top Mobile Brands

 Bajaj

 Yamaha

 Honda

 BMW

 Tvs
 PERMISSION AND LICENSES FOR OUR PRODUCT

EXPRESSBIKE licenses are typically issued by governments to give the holder, or

aselected group of holders, the exclusive right to provide BIKE services or

otherwise use specified parts of the electromagnetic spectrum for a limited period

of time. The licenses may be allocated either by an auction or by a discretionary

issue to those considered the worthiest applicants. (Discretionary allocation is often

described as selection by “bike contest”.) If the licenses are allocated through an

auction, the holders usually pay a significant initial amount for the license,

sometimes with installments in addition. In contrast, if licenses are allocated

through a bike contest, the holders may be awarded the license free of charge or

with a capital and/or recurrent fee. Licenses may, or may not, be cancellable by the

government before the end of the period. Licenses may in some cases be explicitly

or indirectly transferable to a third party without the permission of the license

issuer. Most licenses are for a fixed period, although some may be permanent.
 OUR COMPETITORS UNIQUE SELLING PROPOSITION.[U.S.P.]

We tend to get an idea about their durability when you see our EXPRESSBIKE

getting dipped in water and dropped on ground in every advert. EXPRESSBIKE are

now waterproof, dust proof and shatterproof. It has even got an International

Protection Rating for its products.

PRODUCT NAME

Our Product name is EXPRESSBIKE.

 OUR PRODUCT FEATURES

The EXPRESSBIKE has been a great success story for the Japanese two-wheeler

manufacturer in our market and it was among the products that established the

EXPRESSBIKE brand in India. EXPRESSBIKE introduced two premium 150cc

offerings in the form of the CB Dazzler and the CB Trigger but both the

motorcycles failed to ape their predecessor’s success. Now though,

EXPRESSBIKE wants to change that perception and have introduced a new

offering with the Unicorn moniker, say hello to the EXPRESSBIKE Unicorn 160.

The task at hand for the EXPRESSBIKE Unicorn160 isn’t an easy one given the

fact that the new motorcycles in the segment like the Suzuki Gixxer and Yamaha

FZ-S FI v2.0 have taken the competitiveness bar a notch higher

Design &Features:
The EXPRESSBIKE 160 isn’t the most pretty looking motorcycles around so don’t
expect a second glance. Honda has been very conservative with the styling of the
Unicorn 160 with its neutral lines to attract the mature buyers and it is the least
appealing of the lot. Having said that, there are some neat touches in the form of
the fuel tank extensions, 3-D EXPRESSBIKE logo and E-shaped LED tail lamp
which is the standout detail. Switch gear quality is standard affair with decent
quality. Like all EXPRESSBIKE 150cc offerings the engine kill switch has been
given a miss on the Unicorn 160 and in today’s day and age this is just
unacceptable. The instrument console is all-digital and has been neatly laid out
with plethora of information and is easy to read in motion.

The styling of the Gixxer is in sync with modern street bikes with a mass forward
design and one can appreciate the design best in profile.
Yamaha designers have maintained the brute street bike styling of the stock FZ and
have added subtle details to make the FZ-S FI more visually appealing. Additions
like the sharper headlamp, petite tail section, restyled all-digital console, split seats
and redesigned muffler have enhanced the bikes styling.

OUR LOGO
 OUR TAG LINE

FLY THE FRIENDLY SKIES.

OUR SELLING PRICE FOR COMPETITOR’S PRODUCT

(i) Selling price to consumer

Our Price is:44999

(ii) Selling price to retailer

Our Price is:43999

(iii) Selling price to wholesaler

Our Price is:43499

PROFIT MARGIN IN PERCENTAGE TO THE

Manufacturer.

Our Profit Margin is: 21%

Wholesaler.

Our Profit Margin is: 19%

Retailer.

Our Profit Margin is: 17.50%

 OUR PRODUCT PACKING

 Remove excess fuel by syphoning or by removing the fuel lines and draining

the tanks.

 Inflate tyres to at least 15psi. Too much pressure with make the tyre contact

points skittish, and lower pressure will help provide a larger “grip” footprint.

 Place the bikes across the container placing each bike in the opposite

direction to the previous to prevent the handlebars clashing.

 Place a cheap 100mm thick foam mattress between each pair of motorcycles

to prevent rubbing or more severe damage in the event that the ties let go for

some reason. If you have no use for the mattresses on completion, regard

them as a part of the removal cost and donate them to a pre-school or charity

as long as they are in an unsoiled condition. 1880 x 910 x 100 covered foam

mattresses cost $80 each approximately.

 Use the concave rib of the container to place the front wheel in. Have the

front end hard against the container wall. This means normally that the rear

end will be away from the opposite wall. For the first bike in the container it

is best to jamb the front wheel into the corner of the container and tie it

down there, as one tie down point will be on the end wall and one on the

side wall. This will cause the front end to twist sideways if you try to keep it

straight, so don’t oppose the natural forces, go with them. Do not put bikes

on their centre stands or side stands for extra support as this can be counter-

productive and not allow the bike to be pulled down tight enough.

 Use good quality tie downs to pull down the front of the bike against the

wall, and ensure that the tie downs angle away from the bike so that there is

a triangulated effect holding the front of the bike. Cheap tie downs cost

about $25 but can let you down when under load as the straps are usually a

lesser quality fabric which does not grab as well (slippery feel) or the clips

break under the pressure or are hard to undo. Spend a little extra and get

good tie-downs. Give then to your mates after or keep them, you can never

have enough!
 Use the lugs on the bottom of the container to support the tie down. You will

need to use flat hooked tie downs to be able to fit them through the clearance

between the container wall and the lug and loop them back onto the

strapping. The hook should be positioned so that it traps the strap in so that it

won’t slide out if the strap becomes loose for some reason. Use the free end

of the strap to tie the strap off with a number of half hitches as security

against the tie down clip releasing for some reason.

 For bikes with long travel front suspension, such as modern dirt bikes it is

important to protect against compression of the front suspension with the

subsequent rebound causing the hooks of the tie downs to slip out of the

loop and let the front free. This is best done by pulling the suspension down

onto a block of wood or an old oil container so that there is no or minimal

compression of the suspension.

 The rear for the motorcycle needs to be tied back against the container wall

using the same lugs on the opposite side. This can be done again with tie
 downs, but with light motorcycles rope is sufficient if well tied. Protect

against chaffing of the rope by wrapping in cloth if it is a long journey.

Again the idea is to triangulate the direction of the ties to prevent movement

of the wheel sideways. For large heavy motorcycles tie downs should be

used for the rear as well as the front, and attached to the frame rather than

the wheel.

 One of the bigger problems with transporting motorcycles is not containing

the front wheel from sideways movement, which if there is bouncing and

compression of the suspension and the wheel unloads it can jump sideways

and you have a bike on its side. This is easily controlled by mounting 100 x

50 x 400 timbers either side of the front wheel using self tapping wood

screws into the container floor. These are easy to apply and on removal the

screw hole is imperceptible. Two screws per timber.

 Rubbing and clashes of equipment may occur and need to be protected

against. If tie downs are close to tanks or indicators etc then wrap and secure

old rags around the likely rub point. Check also where bouncing due to
 suspension compression might cause rubbing and again wrap with rags. If

levers or other handlebar equipment is likely to be close to another

motorcycles, then loosen them off and turn them away from the likely clash

point, or leave them slightly loose to allow movement. Foot pegs from dirt

bikes can do nasty damage so whilst there may be a mattress in between,

take care also to wrap them in rags or old gloves or rubber inner tube.

 Remove all mirrors.

 After all that there is no guarantee that things will end up being perfect, as it

is easy to overlook some critical aspect, particularly when judging the

direction of likely reaction loads from movement. The best advice is to plan

the tying down process, work carefully and double check all tie down points

likely clash points and give the bike a good solid rock at the end to check

that it is indeed solid and unlikely to move. People who have been around

motorcycles for some time will have no problem with this process.
CHANNEL OF DISTRIBUTION
A channel of distribution or trade channel is defined as the path or route along which goods move
from producers or manufacturers to ultimate consumers or industrial users. In other words, it is a
distribution network through which producer puts his products in the market and passes it to the
actual users. This channel consists of :- producers, consumers or users and the various middlemen
like wholesalers,selling agents and retailers(dealers) who intervene between the producers and
consumers. Therefore,the channel serves to bridge the gap between the point of production and the
point of consumption thereby creating time, place and possession utilities.

OUR CHANNEL OF DISTRIBUTION:-

Producer-Customer:- This is the simplest and shortest channel in which no middlemen is

involved and producers directly sell their products to the consumers. It is fast and economical
channel of distribution. Under it, the producer or entrepreneur performs all the marketing activities
himself and has full control over distribution. A producer may sell directly to consumers through
door-to-door salesmen, direct mail or through his own retail stores. Big firms adopt this channel to
cut distribution costs and to sell industrial products of high value. Small producers and producers
of perishable .

OUR SELLING PRICE

(i) Selling price to consumer

Our Price is:44999

(ii) Selling price to retailer

Our Price is:43999

(iii) Selling price to wholesaler

Our Price is:43499

 PROMOTING OUR PRODUCT

While EXPRESSBIKE has strong foothold in the industry, the company should look into the areas of
weakness.

In this connection, It is suggested that the company can look into the following areas:

 In order to expand its business it should introduce innovative schemes for young generations,
better financial schemes, etc.
 The company should expand its service centers.
 The must move towards the rural areas to expand its sale.

OUR SCHEMES FOR

(i) The wholesaler has no schemes right now.

(ii) The retailer has Double Member Bonus Offer.

(iii) The consumer gets 25 % off if they show previous any dealing with our company.

OUR ‘U.S.P

EXPRESSBIKE has different application that is only for EXPRESSBIKE like the
EXPRESSBIKE. And i think EXPRESSBIKE is one of the most great BIKE in the world it has it`s
own unique identity.
 MEANS OF TRANSPORT

At EXPRESSBIKE, we have a team of motorcycle transport veterans who are motorcycle

enthusiasts and who enjoy what they do. Whether you need residential or business motorcycle
shipping, our drivers will baby your bike from your first phone call to Customer Service to the
minute your driver rolls it off the truck.

Specialists in Motorcycle Transport

We've specialized in motorcycle shipping for twenty years, and have built a system trusted by
dealers, manufacturers, collectors and motorcycle enthusiasts alike. Our motorcycle shipping
system is specially designed to protect your bike from damage during transport. We can also ship
other motorized sport equipment vehicles, such as ATVs or jet skis (on trailers.) We ship over
50,000 bikes per year, so you'll often see our trucks at national and dealership events, at all the big
motorcycle rallies, and at the biggest and best motorcycle auctions nationwide.

Why WE Should Choose EXPRESSBIKE Motorcycle Shipping

 Experience – We're not a start up or fly-by-night operation. We are a veteran motorcycle

shipping company trusted by dealers and manufacturers, such as Harley-Davidson and
Buell, nationwide.
 Convenience – No need to crate or palletize. Your bike is delivered with fluids and battery
intact. •
 Safety – Our trailers are completely enclosed to protect your bike from the elements. Each
motorcycle is individually secured by a special strapping system designed for motorcycles .
 On-time delivery – We deliver your bike right to your door with average delivery times of
28 days. Some shipments may be faster -- contact us to find out the shipping estimate for
your shipment.
 Tracking – You can track the progress of your shipment any time
 Insurance – Every shipment includes $15,000 of insurance with a $500 deductible. More
insurance is available if you need it.
  Competitive prices – click here for an INSTANT motorcycle shipping quote.

SOCIAL MESSAGE

WE CONNECT OUR WELL WISHERS

COST EFFECTIVE TECHNIQUES FOR OUR PRODUCT

Everywhere you look these days, you're bombarded with business advice. Newspapers, internet,
and television all offer a number of ways to promote your business and compel clients to beat your
door down. The trouble is, most of this great advice is aimed at larger businesses. What if your
company is a start up, and you're the sole employee? Businesses of this size seldom have a huge
operating budget OR a huge advertising budget.

As a small (local) business owner, I've faced this exact same dilemma. Your advertising budget is
limited, yet you need to get the word out about your product or service. Without an aggressive
promotional campaign, you know that your business will stagnate and die. So what are your
options?

OUR COST EFFECTIVE TECHNIQUES FOR YOUR PROMOTION PLAN.

1) Focus on customer service.

No, not just say you are. Really make good customer service a priority. Examine your current
customer service and make the changes that need to be made to ensure that your small business is
providing service superior to that of your competitors, whether it be investing in staff training or
revamping your return policy.

2) Unlock the customer service box.

Although you certainly have to get the basics right, there’s a whole lot more to the customer
service transaction that just serving a customer. Expand your thinking to include the
whole customer service experience. One of the quickest ways of improving customer service that
small businesses often overlook is increasing the ways that customers can pay, for instance. And
little things can make huge differences to the customer’s experience. Think of Sleep Country’s
delivery people wearing their booties when they deliver to people’s homes.

3) Create a website for your business.

I always feel like I’m shouting into the wind when I write this, but your small business really,
really needs a website. I know, I know – you don’t have time. But creating a professional looking
website can be quick and easy nowadays and your small business needs to be in the online space.

4) Set and use an online advertising budget.

It’s the first rule of advertising; go where the eyeballs are. The eyeballs are online. Banner ads,
paid search listings, AdWords ads, rich media, pop-ups (and unders) – there are all kinds of paid
opportunities online for you to reach your target market.

Social media networks such as Twitter and LinkedIn are already following the trend, working hard
to promote their paid advertising potential.

The point being that if you’ve already invested time in social media, you’re going to have to invest
money too if you want to actually reach potential customers. And if you haven’t done much with
social media yet, popular social media networks can be great places to advertise, especially as
they’re still relatively inexpensive.

5) Market your small business on Pinterest.

As I’m writing this, Pinterest is being touted as the best place in the digital universe for businesses
to be. It refers more traffic than Twitter, YouTube and Tumblr, is second only to Facebook, and
Pinterest’s traffic referrals increased 48% between the end of 2013 and March 2014 (We Are
Social).

6) Go mobile.

If we do nothing else mobile-wise this year, you need to make sure that your online presence,
including your business website, is mobile friendly, as ever-increasing numbers of people are
surfing and searching with their phones – even when they’re at home.

But there are two other trends that your small business could really profit from. The first is mobile
marketing. There’s a whole range of mobile-specific strategies you could be using to reach your
target market with great effect, from text message advertising and mobile display ads through
having an app designed for your own business.

7) Increase our sales by focusing on the right customers.

Many small businesses focus almost all their marketing efforts on attracting new customers –
which is the hard way to increase sales. It’s much easier (and more cost-effective) to sell more to
the customers you already have instead.

our current customer is already converted, so to speak – because he or she has bought from you
before, he or she is much more likely to buy from you again. Shift your sales focus to selling more
to your proven customers and you’ll automatically increase your profits.

8) Radio Advertising

Local business can enjoy significant exposure through advertising on the radio, although it is not
necessarily cheap. If you are a car mechanic advertising during a car repair talk show, this can be
gearted towards a highly targeted audience.

9) Facebook Business Page

For certain types of small business, a Facebook page can be an invaluable and FREE source of
advertising. Similar to your Twitter account you should use the many resources available to share
information about your business, industry and niche, link to blog posts and stimulate
discussion. You will want to encourage friends and customers to “like” your page to extend your
reach.

10)Search Engine Optimization

With a website and blog comes the need for effective SEO i.e. ensuring that your website ranks
high for relevant search queries. You can improve your SEO by including key words that are
pertinent to your business (the more specific, the better). Other ways of ensuring better website
ranking is to build backlinks. There are an almost overwhelming number of resources to help
guide you through the process, which can be found on Google. It is important to note that SEO
should happen organically and is ongoing process.