CASE STUDY

Analyzing and Determining Market Needs

Demographics

Population by age group

According to the 2015 Census, the age group with the highest population in Bagong Silangan is 15 to 19, with
9,427 individuals. Conversely, the age group with the lowest population is 80 and over, with 337 individuals.
details
Combining age groups together, those aged 14 and below, consisting of the the young dependent population
which include infants/babies, children and young adolescents/teenagers, make up an aggregate of 30.22%
(26,682). Those aged 15 up to 64, roughly, the economically active population and actual or potential members
of the work force, constitute a total of 66.62% (58,822). Finally, old dependent population consisting of the
senior citizens, those aged 65 and over, total 3.17% (2,795) in all.
The computed Age Dependency Ratios mean that among the population of Bagong Silangan, there are 45 youth
dependents to every 100 of the working age population; there are 5 aged/senior citizens to every 100 of the
working population; and overall, there are 50 dependents (young and old-age) to every 100 of the working
population.
The median age of 24 indicates that half of the entire population of Bagong Silangan are aged less than 24 and
the other half are over the age of 24.
 Age group Population (2015) Age group percentage

Under 1 1,796 2.03%

1 to 4 6,951 7.87%

5 to 9 8,998 10.19%

10 to 14 8,937 10.12%

15 to 19 9,427 10.68%

20 to 24 8,995 10.19%

25 to 29 7,749 8.78%

30 to 34 6,665 7.55%

35 to 39 6,255 7.08%

40 to 44 5,586 6.33%

45 to 49 5,032 5.70%

50 to 54 4,022 4.55%

55 to 59 3,022 3.42%

60 to 64 2,069 2.34%

65 to 69 1,280 1.45%

70 to 74 661 0.75%

75 to 79 517 0.59%

80 and over 337 0.38%

Total 88,299 100.00%

 Youth Dependency Ratio: 45.36

 Old Age Dependency Ratio: 4.75
 Total Dependency Ratio: 50.11
 Median Age: 24.47

Business establishments
Infrastructures such as public markets and commercial places lack the barangay. Commercial businesses are
mostly rented from private owners. Talipapa or commercial areas are not concentrated in one place. Commercial
areas in the barangay are mostly found near the area of transportation or near school. Currently almost each sitio
has its own talipapa or local commercial area.

Transportatio
Bagong Silangan is serviced by its lone jeepney line that has a route from Bagong Silangan proper to Ever Gotesco
and Sandiganbayan. Numerous Tricycle lines are also present in the Baranggay such as Sitio Veterans route and
Barangay Proper Route. Beside the usual route from Batasan, one way of accessing the Barangay is through San
Mateo, Rizal. The Route is linked by Bagong Silangan-San Mateo foot bridge in Purok Uno.

Population
As of 2016, the estimated population of the barangay has reached 132,501. It is one of the most densely populated
barangays in the 2nd district of Quezon City. The casualties brought by the tropical storm Ondoy have caused
several families to relocate in Batangas and Laguna, thus decreasing the population especially in flood-affected
areas.[5]

Bagong Silangan is a growing barangay in Quezon City composed of people who came from different parts of the
country. Tagalog is the primary language being spoken. Also numerous in the area are minority of Ilocano, Bisaya,
Kapampangan, and Pangasinan speakers.

Bagong Silangan as an originally considered part of Rizal province shares its culture with the once homogenous
agricultural culture of the people from San Mateo. However, due to saturation of numerous cultures Bagong
Silangan's cultural identity is evolved currently as more of heterogeneous which are mixed beliefs that are still
expounding and evolving. [6]

With the Predominantly Catholic Population Bagong Silangan Hosts Cultural events that are heavily themed by their
religion such as Fiestas which are celebrated every May to give homage to their patron San Isidro Labrador.
Additionally minority religions such as INC, Protestants, Agnostics and others have their own celebration based on
their discretion. [6]

The barangay is also the home to informal settlers who occupy not only vast tracts of public and private lands but
also riverbanks, creeksides, aqueducts and transmission lines.[7]