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I. Description of the Business

II. Description and Analysis of the Industry

- Include graphs/tables if you have the data

- It will help if you will research on the industry of your chosen business and
include relevant information here. **Do not forget to cite your sources**

III. Marketing Plan

a. Target Market

b. Size of the Initial Target Market

c. Direct and Indirect Competition

d. Marketing Strategies

Product Strategy

Pricing Strategy

Promotion Strategy

e. Sales Projections

f. Demand-Supply Analysis

Market Share

The business future market share was based on the

determined supply figures and computed as follows:

Annual Business Capacity

X 100%
Annual Total Supply Available inclusive of the
Proposed Business Capacity

g. Business Feasibility

SWOT Analysis

 Strengths

 Weaknesses
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 Opportunities

 Threats

h. Long Range Plans

IV. Operational Plan

a. Capacity

b. Productivity

c. Labor

d. Quality Assurance

e. Facilities

f. Location

g. Improvements

h. Maintenance

i. Inventory

j. Distribution

k. Maintenance and Service – Order Fulfillment and Customer Service

V. Organizational Plan

a. Business Structure

- discuss your choice

b. Management and Personnel

Job Title:

Job Description:

Job Specification:

Qualifications:
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c. Organizational Set-up (present the chart)

Compensation and Incentive Scheme

Benefits

Code of Ethics:

FINANCIAL PROJECTIONS

I. Summary of Financial Assumptions

II. Total Project Cost

III. Financing Source

 Financial Statements (Three Year Projection)

Three – Year Projected Income Statement

 Three – Year Projected Cash Flow

 Three-Year Projected Statement of Financial Conditions

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IV. Financial Analysis

a. Return on Investment

Average Net Income/Total Project Cost

b. Payback Period

Total Project Cost/Average Net Income

Implementation/Action Plan

Example: