work experience User Research

Conduct the user research for the first prototype, design usability testing for the prototypes
(sketch, storyboard, keynote), map the user personas for the appservice.

UI Prototyping

AALTO SPACE
Design the UI for the mobile app, using Illustrator and Invision.

Report Design
Design the report using InDesign (check the portfolio)

Consulting on User Research & UI Prototyping for the Mobile App

Finland| May - September 2018

QuietOn Oy

April 2017 - July 2019

Markketing director| Finalnd
Branding & Marketing
Revamp and construct the brand image from the company’s early stage;
manage digital channels with analytics tools (Google analytics, Facebook
Pixel); represent the company at international exhibitions; coordinate and
manage a team of four for marketing & communication, PR and customer
service.

Design
Redesign & rewrite the content for the website and the webshop (bounce
rate reduced from 80% to 30-40%); design branding materials (brochure,
leaflets, posters), direct the production of branding contents (i.e., videos,
images); design and prototype sales packages, design exhibition booths.

Crowdfunding
Manage successfully the crowdfunding campaign for the second product
(almost 1 mil USD raised on Indiegogo, and 0.5 mil USD on the
webshop), work closely with the engineering team for usability testing and
write technical updates for the backers.

sioux high-tech software

Marketing Engineer | Vietnam| Aug 2015 - April 2016

Employer Branding
Set up & promote the company’s social media presence on Facebook, LinkedIn, YouTube, website;
manage an online marketing system to promote recruitment; redesign the office space; organize internal
activities for the employees; redesign company’s branding materials (brochure, employee handbook).

Even organization
Organize annual events (Hot or Not event to discuss about the future techs); manage relationship with
Tech-Universities for collaboration and partnership with the company for future potential employees.

Annie Tran nnie.tr@gmail.com | +358 44 732 8537 | www.behance.net/irusumoi

90100, Oulu, Finland
 educational background
Aalto University OULU University FOREIGN TRADE University

Minor in Strategic Design & M.S. Marketing B.S. International Finance

User Experience
Helsinki, Finland |
May 2018 - September 2018, with
very good (4.5) result .
Oulu, Finland | 2016-2018, with
excellent (5) degree.
Oulu Municipality Scholarship for
high-achieved academic result,
2018.
Ho Chi Minh, Vietnam |
2010-2015, with very good (4)
degree.

DESIGN THINKING,
HUMAN-COMPUTER
INTERACTION,
PSYCHOLOGY OF E-COMMERCE -
HOW TO SELL ONLINE
softwares & tools
courses Design
ILLUSTRATOR, PHOTOSHOP, INDESIGN, ADOBE
PREMIERE, AFTER EFFECTS, LIGHTROOM

Prototyping
INVISION, ADOBE XD,
Analytics
FACEBOOK PIXEL, GOOGLE ANALYTICS

UX METHODS
USER RESEARCH, USABILITY TESTING, PERSONA,
HEURISTIC EVALUATION, INTERFACE PROTOTYPING,
COGNITIVE WALKTHROUGH

extra-activities
THAILAND, LAOS,
VIETNAM CAMBODIA, MYANMAR FINLAND

VIETNAM Member of Business & English club, organizing assistant of Start-up Weekend, project
manager of Vietnam – Japan Youth Exchange, communication trainee at Public Affair
Service, US Consulate.
THAILAND, LAOS Marketing Intern at SCG Thailand; Mekong Peace Journey researcher in
CAMBODIA, MYANMAR
Thailand-Laos-Myanmar border area; Training facilitator in Kdei Karuna Cambodia;
English teaching volunteer in Thailand.

FINLAND DEMOLA, Venturing Research Challenge, Social Storm.

hobbies Photography, writing, cooking, reading, boardgames, learning Finnish on

Saturday mornings @Valve