Questions to Ask When On-Boarding Digital Marketing Clients

1 Describe your organization in as few

words as possible.

2 What are the objectives of the Digital

Marketing Strategy? Be as specific as
possible.

3 On what parameters would the

performance of the Digital Marketing
Strategy be measured? e.g. Mailing list
subscribers, Facebook fans, revenue,
online sales etc.
4 What is the budget and time-scale of
the Digital Marketing Strategy?

5 Have all stakeholders agreed to these

objectives, parameters, budget, and
time-scale?

6 Define the personnel who will be

working on implementing the Digital
Marketing Strategy. How many man-
hours can the organization devote to
implementing the Digital Marketing
Strategy?
7 Does the organization have a
referral/affiliate program? If yes,
provide details. If not, explain why not.

8 Does the organization collect and

display testimonials? If yes, provide
details. If not, explain why not.

9 Does the organization showcase

feature clients? If yes, provide details.
If not, explain why not.
10 Does the organization receive media
mentions? If yes, provide details. If
not, explain why not.

11 Does the organization use celebrity

endorsements? If yes, provide details.
If not, explain why not.

12 Does the organization issue press

releases? If yes, provide details. If not,
explain why not.

13 How does the organization prove its

credibility?

14 Has the organization entered into

strategic partnerships or marketing
marriages and alliances? If yes,
provide details. If not, explain why not.

15 Is the organization currently using any

monitoring platforms? If yes, provide
details. If not, explain why not.

16 Is the social media output currently

being released on-the-fly or in a
scheduled manner?

17 How does the organization position its

products and services in the customers
mind?

18 Can the organization have differential

pricing for different audiences?

19 Where do the customers speak about

the organization and/or its products
 and services? (e.g. review sites, social
media platforms etc.)

20 List of your direct competitors  #1

 #2
 #3
 #4
 #5
21 List of your indirect competitiors  #1
 #2
 #3
 #4
 #5
22 List of your digital assets (website,  #1
webstore, marketplace account, social  #2
media account)  #3
 #4
 #5

Additional Notes:

Expected Milestones: