INTERNATIONAL INSTITUTE

FOR SPECIAL EDUCATION

Project Management

For PGDM 4 Trimester 2017

Submitted To: Submitted By:

Mrs. Ruchi Srivastava Saurabh Dixit
Enrl. No. 1542
PGDM 2nd Year

Address: Kalyanpur (West), Lucknow, Uttar Pradesh 226022

Phone:0522 275 0620

 DECLARATION

I hereby declare that the project work entitled “A project on Business

Plan” submitted to the IISE is a record of an original work done by me
under the guidance of Mrs. Ruchi Srivastava, Faculty Member, and
this project work has not performed the basis for the award of any
degree or diploma/associate/fellowship and similar project if any.
 ACKNOWLEDGEMENT

I Saurabh Dixit, using this opportunity to express my gratitude and

thanks to Mrs. Ruchi Srivastava for his support and guidance during
the project. Without his valuable advices and criticism this can’t be
happen.

Further I would like to express my thanks to everyone who supported

me throughout the project of this “A project on Business Plan” based
project of Project Management. I am thankful for their aspiring help,
valuable criticism and advice during the project work.

Again I would like to express my thanks to IISE (International

Institute for Special Education) for providing me this platform.

Saurabh Dixit

1542
INDUSTRIES
What are Fast Moving Consumer Goods (FMCG)?

Products which have a quick turnover, and relatively low cost are
known as Fast Moving Consumer Goods (FMCG). FMCG products
are those that get replaced within a year. Examples of FMCG
generallyinclude a wide range of frequently purchased consumer
products such as toiletries, soap, cosmetics, toothcleaning
products, shaving products and detergents, as well as other non-
durables such as glassware, bulbs, batteries, paper products, and
plastic goods. FMCG may also include pharmaceuticals,
consumer electronics, packaged food products, soft drinks,
tissue paper, and chocolate bars.

A subset of FMCGs are Fast Moving Consumer Electronics

which include innovative electronic productssuch as mobile
phones, MP3 players, digital cameras, GPS Systems and
Laptops. These are replacedmore frequently than other electronic
products.White goods in FMCG refer to household electronic
items such as Refrigerators, T.Vs, Music Systems,etc.In 2005,
the Rs. 48,000-crore FMCG segment was one of the
fast growing industries in India. Accordingto the AC Nielsen India
study, the industry grew 5.3% in value between 2004 and 2005.

Indian FMCG Sector

The Indian FMCG sector is the fourth largest in the economy and has a
market size of US$13.1 billion.Well-established distribution
networks, as well as intense competition between the organised
andunorganised segments are the characteristics of this sector.
FMCG in India has a strong and competitiveMNC presence across
the entire value chain. It has been predicted that the FMCG market will
reach toUS$ 33.4 billion in 2015 from US $ billion 11.6 in 2003. The
middle class and the rural segments of theIndian population are the most
promising market for FMCG, and give brand makers the opportunity
toconvert them to branded products. Most of the product
categories like jams, toothpaste, skin care,shampoos, etc, in
India, have low per capita consumption as well as low
penetration level, but the potential for growth is huge.

The Indian Economy is surging ahead by leaps and bounds, keeping

pace with rapid urbanization,increased literacy levels, and rising per
capita income.
The big firms are growing bigger and small-time companies are
catching up as well. According to thestudy conducted by AC
Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance
by Indiancompanies. Fifteen companies own these 62 brands, and
27 of these are owned by Hindustan Lever. Pepsiis at number
three followed by Thums Up. Britannia takes the fifth place, followed by
Colgate (6), Nirma(7), Coca-Cola (8) and Parle (9). These are
figures the soft drink and cigarette companies have alwaysshied
away from revealing. Personal care, cigarettes, and soft drinks
are the three biggest categories inFMCG. Between them, they
account for 35 of the top 100 brands.

THE TOP 10 COMPANIES IN FMCG SECTOR

S.No Companies
1. Hindustan Unilever Ltd.
2. ITC
3. Nestle India
4. AMUL
5. Dabur India
6. Asian Paints
7. Cadbury India
8. Britannia Industries
9. P&G
10. MaricoIndustries
Company Profile
Abhi Industries is an Indian consumer goods
company based in Mumbai, Maharashtra. Abhi's
products include foods, beverages, cleaning agents,
personal care products and water purifiers.
Abhi Industries was established in 2016 and
employs over 16,000 workers, whilst also indirectly
helping to facilitate the employment of over 65,000
people.
Abhi Industries’s distribution covers over 2 million
retail outlets across India directly and its products
are available in over 6.4 million outlets in the
country. As per Nielsen market research data, two
out of three Indians use Abhi’s products.
Abhi is the market leader in Indian consumer
products with presence in over 20 consumer
categories such as soaps, tea, detergents and
shampoos amongst others with over 700 million
Indian consumers using its products.
Vision
Our vision is to be a leader in the IndianFood &
Beverage space by breaking into exclusive leagueof
top 10 FMCG food companies in India. PAARK in
Every Home and Work Place.

Mission
Our mission is to help people do more, feel better
The business is focused around the delivery of three
strategic priorities which aim to increase growth,
reduce risk and improve our long-term financial
performance. These priorities are: grow a balanced
global business, deliver more products of value, and
simplify the operating model.

Deliver more products of value

Our aim
We have changed our R&D organisation so that it is
better able to sustain a pipeline of products that offer
valuable improvements in treatment for patients and
healthcare providers.
This is underpinned by a focus on improving
productivity and rates of return in R&D.

List of products of Abhi Industries in India

Personal wash:-
Lifeguard, Lil , Hanan, Brille, Mooti , Dice, Neeb
and xenol
Laundry:-
Surch xcel, sunbeam, vinn ,chakka
Dishwasher :-
Vim
Disinfectants:-
germclean, pich
Foods:-
Tasty (Jam,Ketchup,Squashes), Vaishno(Aata and
salt), Korr Soups, Best Bread
Ice-cream:-
Qality talk
Bewerages:-
Tea:
Wake up, Lipon, mahal
Coffee:-
Sru
Beauty Products:-
Fair & care, Likeme, jio , Shine
Hair-Care:-
Silkyhair nurtures, Clinic , Dive and Lifeguard
Oral-Care:-
Mintodent and Mint-Fresh
Deo spray:-
Eaxy, Yard