Registration Form

1. Name of the Student: Karthik M

2. University Roll Number: 17OTCMD016

3. Name of the College: Indian Institute of Plantation Management, Bangalore

4. Name of the Organization/Company: Metro Cash & Carry India Pvt Ltd

5. Name and details of Co-Guide in the Organization/Company:

Puneeth M D

Team Lead HR Operations

Metro Cash & Carry India Pvt Ltd

BMIS college Opp, Kengeri,

Bangalore, Karnataka

6. Proposed Project Work area: Marketing

7. Proposed Project Work topic: “A study on customer perception towards private labels of
Metro cash & carry”

8. Brief note on Topic: The customer’s perception which influences the products and
services of the organization. The organization tries to find the customers perception then,
it can alter its products accordingly and offer to its customers. So, understanding the
customer’s perception is a very difficult and vital task for the organizations. The
companies should be dynamic and should update themselves according to the changing
needs of the customer.

Student’s Signature:
Approved or Disapproved If it is disapproved, the reasons for revision
……………………………………………………………………………………………………..

Faculty Guide’s Signature with date

 Synopsis Report on

“A study on customer Perception towards private labels of Metro cash & carry”

Submitted in partial fulfillment of the requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

of

BANGALORE UNIVERSITY

Submitted By

KARTHIK M

(Roll No.17OTCMD016)

Under the guidance of

Dr. S. John Mano raj

Associate professor, IIPMB

INDIAN INSTITUTE OF PLANTATION MANAGEMENT

BANGALORE UNIVERSITY
2017-2019
 Synopsis

Title of the Project:

A study on customer perception towards private labels of Metro cash & carry.

Need for the Study:

Metro cash & carry has a introduced private labels and how customers are perceived it not
known, and whether required any improvements or change in store image, whether the customer
are satisfied with these private label so these are not studied

Statement of the problem:

The study customer perception is very important for all Company to know the customers
perceive their products and services. The study is based on the problem of company towards
private label, such as

Customer perception towards private label are more than ambiguous than global label,
customers are moving towards global brand by ignoring the private label of metro cash & carry.

Scope of the study:

The data was collected from the customers across all the ages, occupation and
gender. The total sample size for the study is 100. The study involves ascertaining the
customer perception towards private label of Metro cash and carry various product such as
Aro, Fine food, Lambertazzi, Sigma,Fairline and fine life etc. The study also tries to know
why the customers visit and shop at Metro cash and carry and get valuable suggestions from
them.
Objectives:

 To understand the perception of consumers for the new private labels introduced by
Metro cash & carry.
 To study the association between private labels quality, store loyalty and store image on
private labels.
 To study the customer Involvement during the shopping in metro cash & carry.
 To find out the various factors that builds the store loyalty.

Methodology:

Methodology means the data collected by primary sources and secondary source for the
purpose of the study.
Research Method There are mainly two types of research methods used in a study.

They are:

• Observation

This is become scientific tool and the method of data collection for researcher. It is also
process of recording the behavior pattern of customer object and occurrence without
questioning or communicating with them.

Observation means viewing or seeing we go on observing something or other while we are

awake. Most of such observation or just casual and have no specific purpose. But
observation has a method of data collection is different form such casual viewing.

• Survey

This method using for collecting data from the customer of the metro cash and carry by
asking question.
For this study, the survey and observation method were more appropriate than other
methods because the study required the responses from the respondents and survey method
suited the most.

Sources of data:

Data are collected straight from the respondents and experts in the field of promotional
activities and advertisement. Here data are collects by two ways. Those 2 ways are as follows.

Primary data:
Primary data is the data, which is collected at the first hand either by the researcher
or by someone else especially for the purpose of the study.

The primary data for this study was collected through questionnaires. This method
of data collection is quite popular, particularly in case of big enquiries.

The questionnaire has been used to survey the customers who visit the METRO CASH &
CARRY store.

Secondary data:

Secondary data means the data which are already collected and are readily available
data or data which are collected by somebody other than user. Here secondary data are
collected from Official website of Metro cash & carry and many sources.

Sampling:

Sampling is a technique or a process of collecting data from some group or an individual.

Sampling method which are using here is Convenience sampling technique.

Convenience random sampling:

 Convenience random sampling is a non-probability sampling method which the
interviewer collects the data according to his need, priority and convenience. In this project
structured questionnaire would be served to 100 respondents for the required primary data.

Tools for data collection:

Questionnaire and observation

Data Analysis:

Analysis of data will be done by using bar diagram, Pie chart and other graphical
representation. Percentage method and tables would be used.

Limitations:
Every research is carried under some boundaries and this research is not an exception.

 Sample size of the population is limited to 100 respondents.

 The period of the study is very limited. The project is conducted within a limited period
which is not adequate to study the entire.
 The area covered for this study is only Kengeri in Bangalore.
 Most customers were busy and pre-occupied with shopping.
 It may not be possible to use all the tools available to research due to non-availability of
information and constraints.