Entrepreneurship

Business Plan

Monvellie Styles

Group member
Zaryab 293-2017
M.Usama 627-2017
Kinza Mushtaq 677-2017
Isra 243-2017
Contents

1. Business and Objective

2. Skills and experience

3. Target customer

4. Market and competition

5. Marketing and sales plan

6. Operational plan
 1. Business and Objectives:
Monvellie style is a recent start-up manufacturer of an upscale clothing
line targeted at a females. The company plans to strengthen its
partnership with retailer by developing brand awareness. New look
intends to market its line as an alternative to existing clothe lines and
differentiate itself by marketing strategies , exclusiveness, and high
brand awareness. Monvellie style have extensive range of products to
stands its competition. Monvellie style provides design, various brands,
packaging along with some extra features like warranties and after
sales service.
Today’s Market need is usually based on a western touch , customer
wants traditional as well as western touch in clothes. The first thing is
that a customer attracts is the design of a clothes.
Product
Monvellie style will faces number of changes in marketing trends and
still capture the market needs and trends . Monvellie style is a leading
brand which specialize in ladies dresses , jewelry, shoes and handbags
collection.
Monvellie style product can be classified into three categories
1. Dress
2. Shoes
3. Jewellery
Service
The Monvellie style offer a service to help our emerging business at
various stage of there business development. Our service range in
scope from helping to turn a business strategy into a detailed set of
concrete action and milestiones to provide outstanding dress, shoes
and jewellery for businesss lacking marketing expertise.

Objective
Our objective is to find and target new customer by our stylish and
glorious product.
Short term (current year)
 Make sales and marketing a priority
 Listen to our customer
Medium term (next 1-2 years)
 Simplify day-to-day activities and automate workflows to improve
productivity
 Our medium term objective is every year increased a company
sales by 25%.
Long term (3 years and beyond)
 Long term objective is achieve a market share of 30% for product
within 3 years of launch
 Expand into a new opportunity
 2. Skills and Experience
Prior experience that can help and improve our
business
We want to start our own business. We may not have owned a business
before so we are working in a hospitality industry for five years . We
already have experience. We understand how various systems work,
scheduling, customer service, etc.
All of our experience from prior positions, will transfer into our business
plan. Since we will already understand the inner workings, we can look
for growth opportunities. Not every business will require you to have
past experience within a specific industry, but it tends to help.

Internship Training
Our internship training give benefit from working within the industry for
a year. This can help our build experience before making decisions for
our own business. Not only does this provide hands on experience, but
allows potential business owners to compare their own strengths with
others working in their desired industry. By obtaining this vital
information, we can get a better sense of how this potential career will
mesh with our personality.
Transferable skills
Running a business is a demanding task. Seek assistance if we are
unsure about our abilities and skills. Developing the necessary skills will
provide our business with solid foundations. We will require a number
of skills to start and run a business. It is important to identify the skills
we need to develop or improve so that we can succeed in our day-to-day
business operations.
Communication skills
We will need to communicate and negotiate with our suppliers, potential
investors, customers and employees. Having effective written and verbal
communication skills will help us to build good working relationships.
Leadership skills
If we employ people, leadership will be a key skill. We must be able to
motivate our staff in order to get the best out of them and improve
productivity. Allocate time to mentor and coach our employees.
Problem solving skills
However much you plan, you will encounter problems in your business.
This means you need to be able to make good decisions, sometimes
under pressure.
 3. Target Customer
AGE Gender Types Target regions
15-20 Teenage Girls individuals Locals
20-40 Womens All Womens National

Monvellie Style is to target individual womens according to their age,

Occupation and generation , although with shoes, jewellery and dress in
the market can be broad for the most part Monvellie Style primarily
targets consumer who are between ages of 15-40. The five types of
demographic in marketing are age , gender , income level , race and
ethnicity.
Our target customer is a share characterstics of a company that company
decides to serves. Our target customer are women’s, who attract our
stylish western dress , jewellery, shoes and handbags.. Also we attract
our those customer who want uniqueness and some terrifying designing
in our product.
Our approach in a Monvellie Style is each has a different offering and
subsequently come in different sizes and quantities . Price in a
Monvellie Style are very accordingly. Also the Monvellie style offer a
service to help our emerging business at various stage of there business
development. We provide service and set a economical price to help and
satisfy our customer. This approach will help our a growing business .
This has motivated us to hold exhibitionin other cities and countries.
4.Market and Competition:
Survey and questionnaires
A questionnaire can be placed on our website or emailed to our
customers. These methods have little to no cost, though strong targeting
is necessary . This is the highest possible response rate receive the most
accurate results. This means that for a relatively low cost, you can target
a city or a country. We send out a survey after a specific transaction. Let
our customers know we care about every transaction by sending a survey
right after we engaged with them. We’ll get great information from a
fresh source. Just after a sale is great time to find out our Net Promoter
Score.
Personal Experience:
Our internship training give our personal experience working with in a
industry. This can help our build experience before making decisions for
our own business. Not only does this provide hands on experience, but
allows potential business owners to compare their own strengths with
others working in their desired industry. Also, life experience allows us
to deal with the stressful situations that we’ll encounter. Life experience
builds our coping skills, which helps us to stay emotionally stable and
resilient. It also makes us more confident in terms of decision-making
and other important processes.
Market Testing:
Market research is typically conducted by our company to inform
product development and go-to-market strategy to ultimately drive
business growth. When it comes to heavy investment is on the line.
Market research is the essential validation that assures us that we can
move forward or the warning bell that signals our need to go in a
different marketing or product direction.
Competitors
Name Average Pricing
Sana Safinaz Rs. 1,674

Strengths Weakness
Fabric Promotional activity
Own team of design Poor infrastructure

Competitors
Name Average Pricing
Khaadi Rs. 14,90
Strengths Weakness
Khaadi is very good and lack of promotional activities
Contain a good potential. Lack of funds
Eco friendly
Our Business
Strengths Weakness
Western Clothes lack of brand awareness
Own team of designer poor infrastructure
Opportunities Threats
Going International Energy crises
Collaboration with Inflation
Foreign countries