UYEN PHAM

PROFESSIONAL EXPERIENCE
⚫ UNILEVER VIETNAM – Marketing Executive at TRESemme, Dove, Hazeline
| 03/2018 – Current
CONTACT • Brand Building at TRESemme & Dove & Hazeline
Graphicloads-100-Flat-2-Email.ico o Gaining Penetration target within TA via digital sampling with
efficient location and cost
Uyenphamftu95@gmail.com o Leading Above the Line & Below the line communication plan,
Trading activities, ecommerce plan. Lead consistency of in-

Uyen Pham
+84 39 910 5815
Tan Binh District HCMC
EDUCATION
FOREIGN TRADE UNIVERSITY
Bachelor of International Economics
2013 – 2017
ENNEAGRAM TYPE 4
Value originality and authenticity and
always want to make the world a more
beautiful place, and believe this can be
done by honorin uniqueness, expressing
your creativity, and deeply connecting to
others and the world
ACTIVITY
⚫ SHIP FOR SOUTHEAST ASEAN & JAPANESE
YOUTH PROGRAM
10/2017 – 12/2017|Japan, Thailand,
Indonesia, Malaysia
Program aiming at youth’s mutual
understanding between Japan and ASEAN
countries. Achievements: Successfully
raised $20,000 in inkind for sponsor team
⚫ MEKONG FRIENDSHIP PROJECT
07/2016|Thailand, Vietnam, Cambodia,
Myanmar, Lao PDR
Program to strengthen friendships and
address social issues between 50 youths
from the region by Thailand’s Foreign Affair
Ministry
UYEN PHA
market execution of brand iconic assets (artwork, e-content,
TV copy, POSM, etc.) across all touch-points
o Managing Activation, Creative Social & Digital, Media agency
in briefing, proposal, execution and report
o Developing and leading consumer promotion
o Leading networks of product launching with crossed function
such as Supply chain, Customer Development, R&D, Legal
o Working on consumer understanding & insights,
competitors, influencers, markets & anticipate trends and
recommend competitive response plans
o Controlling budget across all campaign activities
• Brand Development at HAZELINE
o Assisting brand manager in Brand concept and Brand Love
Key via Consumer research & Testing
o Developing product innovation in formulation and
packaging by local production or 3P import (incl. new
extracts, formulation, New PCR guideline, packaging
materials, printing technique, …)
o Developing Brand Experience Toolkit (BET) and omni-
channel assets (incl. Digital, Social, …)
⚫ WAVEMAKER GLOBAL - Digital Executive | 12/2016 – 07/2017
One of the world’s largest media company of GroupM Global
- Implemented and optimized digital plans for key clients (Masan,
Beiersdorf, Perfetti, Lenovo, Daimler) varied among types of formats
- Be responsible for trafficking digital creative into 3rd party adservers
ensuring accuracy, timeliness and record keeping.
- Ensured projects/campaigns are tracked and measured based on
agreed KPIs and media efficiencies
Achievement: Successfully launched and dealt with 15 digital campaigns
among 5 big clients from different fields
⚫ NOVAON ADS – Senior Business Development | 12/2015 – 11/2016
- Identifies business opportunities by identifying prospects and
evaluating their position in the industry; researching and analyzing sales
options; Proposed digital marketing consultancy for SMEs in various
fields
Achievement:
+ Recognized by Thaco Tay Ninh's manager to have the best customer
service among the team
+ Expanded client’s scale by gaining 4 new clients and 3 news Thaco
showrooms, monthly outperformed of 120% sales target