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1. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management and
strategic management)
2. Apply information and communication technology (ICT skills as required by the business environment)
3. Plan and implement business related activities
4. Demonstrate corporate citizenship and social responsibility.
5. Analyze the business environment strategic direction
6. Innovative business ideas based on emerging industry
7. Manage a strategic business unit for economic sustainability
8. Conduct business research
Course Description: The course covers range of major issues impacting on human resource management in organizations including demographic and social change, ethics in HRM,
managing diversity, assessment center techniques, the impact of Government Legislation on HRM, the contribution of HRM to improving productivity, managing outsourcing,
career development and mentoring.
Course Requirements:
Pre-Mid : Case study in how marketers use demographic information
Midterm : Research paper about the relationship between customer satisfaction and customer loyalty
Pre-Final : Case Study in international marketing
Final : Conduct a seminar related to marketing management topic
Grading Criteria:
Course Outcomes:
At the end of the course, the students should be able to:
a. display familiarity with the major concepts and tools in current theory and practice
b. apply academic theory to the discussion and explanation of reap-word situation
c. demonstrate critical and creative thinking in being able to formulate and justify appropriate recommendations and/or solutions to service problems;
d. recognize the importance that businesses should place on being able to measure and evaluate the effectiveness of their decisions ad expenditures;
e. show improved communication skills in various formats (e.g. written and oral) and for various purposes (e.g. informing, persuading, justifying); and
f. exhibit improved information literacy skills in being able to source, evaluate and summarize appropriate information on a given subject or topic in marketing
Course Policy:
a. There will be no cellphone or text use during class, computers, and tablets are acceptable if they are used to do research in order to participate in class discussion.
b. If emergencies arise, it is expected that you will meet with the instructor during the office hours or by appointment via email to work-out a realignment of the grading protocol,
including providing verifiable documentation for emergency-based missed deadlines. There will be no realignment of the grading protocol for any student unless it is due to
unforeseen emergency.
c. Attendance is required. Ten (100 consecutive absences without notice means dropped.
d. No special quiz and special exam, students are required to take exam on the scheduled date and time except for an extreme cases, specially related to life threatening reasons,
there only can excuse be considered.
e. No late submission of assignments or homework. If the student will be absent of for one reason or another won’t be able to attend, find ways or means so that the assignments
or homework will reach the professor on that day or session.
f. I will be expecting that the students will come to class prepared by having thoroughly read and understood the lesson(s) for the day of session.
g. researches and reports may from time to time be required and assigned on an individual or group basis on topics relative to the subject course.
h. Quizzes are announced or unannounced.
i. If the students is late for 15minutes and above will be considered absent. However, he may still enter the classroom.
j. Unless the teacher will announce or a notice is posted at the Bulletin Board of the School. We will have classes every meeting date whether it will be a holiday, double red alert,
stormy or otherwise.
Course References:
Textbooks:
a. Robert G. Medina Ph.D (2008) Principle of Marketing; Rex Book Store
b. E. Jerome McCarthy, PhD and William D. Perreault Jr. Oh.D (1993) Basic Marketing A Global-Managerial Approach 11thEdition:Irwin Inc.
Other References:
a. William F. Schoell and Joseph P. Guiltinan (1988) Marketing Edition: Allen and Bacon Inc.
Internet:
a. https://books.google.com.ph/books?isbn=9712346927
b. www.powershow.com/...?specialtopicinmarketingmanagement
c. www.centerfornewspecialtopicinmarketing.org/
d. https://boooks.google.com.ph/books?
e. www.aup.edu.ph
f. http://oll.libert
g. http://cameronestsspecialtopicinmarketingmanagement.com/tullock%201967.pdf
Learning Plan
Term Learning Outcomes Content/Topics Teaching Methodologies Assessment Tool
Pre-mid 1. Discuss the meaning of consumer Consumer Education within a. Lecture discussion Quiz 1: Consumer education
education Philippine Context within the Philippine Context
Consumerism b. Cooperative Learning (Pen and Paper)
2. Identify the different objectives of Objective of Consumer
consumer education Education c. Think, pair, share Quiz 2: Consumer Cooperative
Guidelines from companies (Pen and Paper)
3. Describe and apply the basic in response to consumer d. Group Presentation
cooperative principles education Quiz 3: Relationship marketing
Common Frauds committed e. Individual presentation and marketing communication
4. Identify the types of consumers against the consumer (pen and paper)
cooperative and present examples f. Case study
Activity 1: Group Presentation
5. Discuss and apply the forms of on common frauds committed
directing marketing against the consumer (Rubric
on individual presentation)
6. Discuss and describe telemarketing
Activity 2: Individual
presentation on common
frauds committed against the
consumer (Rubric on Individual
presentation)
Pre-mid Examination
Term Learning Outcomes Contents/Topics Teaching Methodologies Assessment Tool
Midterm 1. Discuss in their own word the Service Marketing a. Lecture discussion Quiz 1: Service Marketing (pen and
meaning off service marketing Service-Profit Chain paper)
b. Individual/Group
2. Identify the types of service branding Service encounters and Presentation Quiz 2: Customer Value Management
Service Quality (pen and paper)
3. Evaluate the relationship process c. Cooperative Learning
management Service Branding Activity 1: Group presentation Service
d. Brainstorming encounter and service quality (rubric
4. Compare and contrast the Relationship Management on presentation)
relationship process management from e. Case study
relationship experience design Complaint and Recovery Activity 2: Individual presentation on
Management f. Think, pair, share Customer asset management (rubric on
5. Illustrate the business model presentation)
innovation and market innovation Customer Value Management g. Research
Relationship Process Output: Research Paper
Management
Mid-term Examination
Relationship Experience
Design
Customer Asset
Management
Market Innovation
Term Learning Outcomes Content/Topics Teaching Methodologies Assessment Tool
Pre-final 1. Describe the nature and characteristic Service Marketing and non-business a. Lecture discussion Quiz 1: Service marketing and non-
of service marketing Marketing business Marketing (pen and paper)
b. Consultation
2. Identify and discuss the importance of Nature and Characteristics Quiz 2: Internal Marketing (Pen and
marketing in service business of services c. Cooperative learning Paper)
3. Recognize and analyze the ways of Types of service production d. Brainstorming Activity 1. Group Presentation on
entering foreign market Types of Service Production (rubric on
The importance of e. Think, pair, share Group Presentation)
4. Identify and describe the steps in Marketing in Service
internal market business. f. Individual Presentation Activity 2: Select article on Identifying
opportunities in international markets
International Marketing g. group Presentation
(rubric on article selection)
Ways of entering foreign h. Seminar/Training Output: Case Study in international
market
marketing (rubric on Case study)
Identifying Opportunities in Pre-final
International Markets
CHRISTINE H. LEAL NEMIA B. HULAGNO, MBA MARGIE ROSE B. CUNDIMAN GERALDINE R. TABLATE, ED.D
Instructor Program Chairperson, BSBA, BSA Librarian Staff School Administrator