STRATEGIC PLANNING & THINKING

………… Reinventing your Corporate DNA!

2 DAYS PROGRAM…1st of its kind in Malaysia !

The key person in any organisation is the leader, and the fate of the institution depends on how
he or she leads and performs. And the vital ingredient in producing the success story of an
organisation is without doubt the overall policy and plan of action it develops and implements.
Hence, the crucial task of its leader or manager is to initiate, conceptualise, develop and
implement an innovative and creative strategy to promote and advance the growth and
productivity of the organisation, particularly in the light of the constantly shifting underlying digital
environmental challenges during this global turbulent time

The leader/manager therefore needs strategic Planning & Thinking to achieve the organisation’s
mission This two-days Planning & Thinking training programme is meant to equip participants
with the latest strategic thinking tools and frameworks to enable them and their team members to
out-think their competitors in the long term by adopting blue wave and /or disruption strategy!

Participants will be able to select and adopt the strategic tools that seamlessly fit into their
operating environment of their business, have the flexibility to transforms into the new green
environment that the world is now heading? In short, strategic Planning & Thinking gives you the
competitive edge you are seeking?
Who Should Attend?
 CEOs Group discussions
 COOs / CFOs
Real-life examples
 Entrepreneurs
 Directors and Managers who Interactive exercises
are involved in developing
Localized role plays and
their business plans or new
business initiatives Lecture of key concepts

Objectives
This intensive two-day program is designed for CEO/COO/Directors and managers to master the
strategic planning & thinking process. It provides a framework and skills to develop or reinvent your
corporate DNA and the step by step methodology to develop an outstanding strategy for
sustainability by understanding new Disruptive Innovation Strategy?

Learning Outcome

 Ability to align the strategy versus operational issues to achieve a wholesome alignment
 Identify the Driving Force that propel your company
 Develop passionate Vision and realistic Mission statements
 Use powerful analytical toolkits of STEP/SWOTS/7S to enjoy competitive advantage
 Devise sustainable strategy that moves beyond go green initiatives and compliance

1
 Contents

Topic / Subjects to be Covered

DETERMINE WHERE WE ARE NOW?

What is Strategic Thinking & Planning?

 Alignment of Strategy viz Operations

 Strategize for the Future, not the Present
 Discover the Driving Force DNA for your organization

Determine where we are now?

 What is the Driving Force and Strategic Alignment of your organization’s?
 Develop Critical SWOTs/PEST Analysis

Self-Test One on Assessing your STP Skills!

Group Workshop - Brainstorming & Presentation Session 1:

WHAT IS YOUR COMPETITIVE POSITIONING?

 7’ S Framework & Competitive continuum profile

 Revisits with Blue Wave strategy at work .
 Understand and adopt Disruptive Innovation Strategy now?

Group workshop – Brainstorming & Presentation Session 2 :

Where is your competitive positioning utilising latest strategy!

WHERE WE WANT TO BE?

 How to develop effective BHAG’s
 Vision / Mission?
 Think Big like Donald Trump!

Group Workshop – Brainstorming & Presentation Session 3 :

Revisit your Vision / Mission statements-making them more impactful

HOW DO WE GET THERE?

 Critical Assumption
 Key Success Factors
 Developing realistic goals and objectives
 Improve strategic planning utilising FAST methodology!

Self Test Two – Achieving Goals in your organization?

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 Trainer Profile

Dr Oliver Ho
Over 35 years of business experience at senior management level at information technology, retailing,
commercial & merchant banking as well as spearheading a private life long learning education institution.
 Former chairman of Institute of Marketing Malaysia
 Conducted Branding training and produced a branding & CRM articles in the Newspapers
 Advisor to Woman Institute of Management- Membership Committee
 Spearheaded 1st Customer Care survey for Institute of Bankers Malaysia
 Wrote the 1st Unit Trust Manual in Malaysia
 Author of Sales Management published by Times; over 7000 copies sold
 Taught Asia Pacific Business at MBA level – Keele University
 Delivered papers at Asia Pacific Marketing Federation
 Companies he has served with includes Prime
 Computers, Wang Computers, IBM software bureau & Atari Video Games
 Worked with Standard Chartered & Rothschild Bank
 Principal of IGM – a leading life Long Learning
 IGM college have trained – examined over 16,000 working executives and managers for Skill Certificate,
Diploma and MBA for the past 15 years
 Appeared on NTV 7 on Blue Ocean Strategy in Malaysia interview.

Well tested corporate training programmes attested to by over 5,000

participants’ written testimonials. Our corporate clients include:
Diners Club , DK Leather Seats, Dell Asia Pacific, IJM Corporation, DOE Industries, BMW Credit, Hai-O
Marketing, Malaysia Airports (Niaga), Islamic Development Bank, Pembangunan Sumber Manusia,
Petrosains, Prescott Hotel, Pascorp Paper Industries, Lion Diversified Holding, Isuzu Hicom, Corro
Shield, The Body Shop, SP Setia, GLOMAC Regal, Federal Auto Cars, Negara Properties, Jaring
Communications, CN Beauty, Dynamic Research, Tune Ventures, Rozel, Maxima Franchise, Bergo Trend,
Seasonings Specialist, Infinity Group of Companies, Kiko Garments, Young Master Group of Companies,
Healthtronics, Pets Wonderland, New Hoong Fatt, Southern Steel Group, Southern Wire, Lee Huat
Plastics Industries, John Master, Kian Joo, Proton Edar, APEX Pharmacy Marketing, Crocodile Garment,
Habitat Gallery, Signature Kitchen, Focus Point, Rovski Industries, Sushi King, Rigel Pharma, Maybank,
Keelmann Motorsports, UMW Corporation, Susu Lembu etc.

Investment

RM10,000.00 for a two-day in-house training program. Fee includes training manuals and
Certificate of Completion for a maximum of 20 participants.

The fee excludes the following:-

The venue facilities and equipment such as LCD projector, screen, flip chart.

Lot 107, Suite 332, Ground Floor, Jalan Enam, Off Jalan Chan Sow Lin, 55200 Kuala Lumpur.
Tel: 603-9236 5332 Fax: 603-9236 5398 Email: info@t-cohen.com