A

Retail Project Report

On
Retail Operations at Market 99, Bareilly, U.P.

Submitted for partial fulfillment of the requirements for the award of the degree
Of

BACHELOR OF BUSINESS ADMINISTRATION

BY
Mr. Gurjant Singh Ms. Mandeep Kaur Deol Mohd. Ali
(1610101015) (1610101058) (1610101067)

Mohd. Amish Ali

(1610101032)

Under the guidance of

Mr.Manmohan Bansal
(Assistant Professor)
Department of Management
Invertis University, Bareilly

INVERTIS UNIVERSITY BAREILLY, (2018-2019)

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 CERTIFICATE

TO WHOM IT MAY CONCERN

This is to certify that Mr.Gurjant singh, Mohd.Ali, Ms. Mandeep kaur deol,
Mohd. Amish Ali Students of BBA 6th Semester in our institute has successfully
completed his Retail project work entitled “Retail Operations at Market 99
Bareilly, U.P.” for the partial fulfillment of the degree of Bachelor of Business
Administration for the session 2018-19.

Dr. Manish Gupta Dr. Dheeraj Gandhi Mr. Manmohan Bansal

(Dean Management) (HOD BBA& B.Com) (Assistant Professor)

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 DECLARATION

We the Students of BBA VI Semester of INVERTIS UNIVERSITY, BAREILLY hereby declare

that the project on “A Study on Retail Operations at Market 99 Bareilly , UP.” is an original and
authenticated work done by us.

1. GURJANT SINGH
2. MANDEEP KAUR DEOL
3. MOHD. ALI
4. MOHD.AMISH ALI

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 ACKNOWLEDGEMENT

We will always remain deeply indebted to my teacher and supervisor Mr. Manmohan
Bansal (Assistant Professor), Department of Management Invertis University for his
excellent guidance and moral support at every step of my work. His vast knowledge,
scientific temperament, critical evolution, encouraging supervision and patient outlook have
always been a constant source of inspiration for me. Apart from helping me understand the
problem associated with it, he has made me realize the need and power of rationalism and
optimism to conquer the unknown, in this fast developing scientific world.

We am also thankful to my esteemed teachers Dr. Manish Gupta (Dean

Management), Dr. Dheeraj Gandhi (HOD, BBA & B.Com) and Mr. Tarun Gupta
(Assistant Professor) for their valuable suggestions and moral support.

We would like to place on record, my deep sense of gratitude for the guiding
hand of my parents who always supported me despite of all odds.

We extend my gratitude to INVERTIS UNIVERSITY for giving me this opportunity.

At last but not least gratitude goes to all of my friends who directly or indirectly helped me
to complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude.

Thanking You.

Mandeep kaur deol

BBA

1610101058

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 CONTENTS

Title page…………………………………………………………....…………1
Certificate
………………………………………………………….……………………...2
Declaration…………………………………………………………………….3
Acknowledgement …………………………………………………………....4
Table of Contents………………………………………….……………...…..5

CHAPTER 1…………………………..……………………………….……...6
Introduction……………………………………………………………………7

CHAPTER 2…………………………………………………………...……...8
Company
Profile…………………………………………………………………….....9-12
CHAPTER 3…………………………………………………….…….……..13
Research Objectives & Methodology.............................................................14-15
CHAPTER 4…………………………………………………………….......16
Data Presentation and Interpretation…………..………………….……......17-25
CHAPTER 5………………………………………………………………...26
Limitation
………………………………………..…………………….…………………27
CHAPTER 6………………………………………………................................28
Findings, Suggestions & Recommendations…………………….................28-33

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 Chapter-I
INTRODUCTION

6
Introduction

Retail Industry in India

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries
due to the entry of several new players. It accounts for over 10 per cent of the country’s
Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the
world’s fifth-largest global destination in the retail space.
Indian Retail Industry has immense potential as India has the second largest population with
affluent middle class, rapid urbanization and solid growth of internet.
India’s retail market is expected to increase by 60 per cent to reach US$ 1.1 trillion by 2020,
on the back of factors like rising incomes and lifestyle changes by middle class and increased
digital connectivity. While the overall retail market is expected to grow at 12 per cent per
annum, modern trade would expand twice as fast at 20 per cent per annum and traditional
trade at 10 per cent#. Indian retail market is divided into “Organised Retail Market” which is
valued at $60 billion which is only 9 per cent of the total sector and “Unorganised Retail
Market constitutes the rest 91 per cent of the sector.

India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion
by 2020.## Online retail is expected to be at par with the physical stores in the next five
years and has grown 23 per cent to $17.8 billion in 2017.

India’s total potential of Business to Consumer (B2C) is estimated to be US$ 26 billion, of

which $3 billion can be achieved in the next three years from 16 product categories,
according to a study by Federation of Indian Chambers of Commerce and Industry (FICCI)
and Indian Institute of Foreign Trade (IIFT).

India has replaced China as the most promising markets for retail expansion, supported by
expanding economy, coupled with booming consumption rates, urbanizing population and
growing middle class.

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CHAPTER-II
COMPANY
PROFILE

8
COMPANY PROFILE

MARKET 99 RETAIL STORE

Market 99 Retail Store

Kitchen & Dining

Toys & Games
Beauty
Snacks
Stationary
Home Accessories
Gift & Decor
Bathroom
Ready to wear
Sector

Mr.Aman Abdullah(director)

Founder(Mr. Javed)

Owner

Founded 2007
New delhi
Head Quarter

Tagline Store value super value

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 Company Vision & Mission

Company Vision:

 Market 99 look to give customers a unique retail shopping experience by blending

together the best of online as well as the offline world. Anyone can visit our website,
browse through the available categories and find the product of your choice. After
that, you can find or locate our store near your area and go to make a person only
after seeing the product in person.

Company Mission:

 Each of our MARKET 99 stores is laced with a wide range of products that we use in
our everyday lives. So, you can expect to get anything from a wide range of
categories such as Kitchen & Dining, Health & Beauty, Toys & Games, Food &
Beverage, Stationery, Home Accessories, Gifts & Decor, Bathroom, Ready to Wear
and much more.
 A great range of more than 5,000 products.
 Genuine and high quality products made to cater your everyday needs.

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BUSINESS OF THE ORGANISATION
Since 2007, Market 99 has been adding value to the lives of our customers. We source many
of our products locally as we believe in “Make in India.” We also source some of our
products from many countries such as Turkey, Thailand, Vietnam and China.

Each of our SUPER 99 stores is laced with a wide range of products that we use in our
everyday lives. So, you can expect to get anything from a wide range of categories such as
Kitchen & Dining, Health & Beauty, Toys & Games, Food & Beverage, Stationery, Home
Accessories, Gifts & Decor, Bathroom, Ready to Wear and much more.

We give customers a unique retail shopping experience by blending together the best of
online as well as the offline world. Anyone can visit our website, browse through the
available categories and find the product of your choice. After that, you can find or locate our
store near your area and go to make a person only after seeing the product in person.

WHY SHOPPING AT MARKET 99 STORES?

 Shopping at a SUPER 99 store is much more than fun.
 You get value for every single paisa spent
 Prices are so incredibly low that you won’t believe at first
 A great range of more than 5,000 products
 Genuine and high quality products made to cater your everyday needs
 Year-round discounts saving you maximum money
 Products and items as low as Rs. 9.

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MARKET 99

CATEGORIES OF PRODUCT SOLD IN THE STORE

 Kitchen & Dining

 Toys & Games
 Beauty
 Snacks
 Stationary
 Home Accessories
 Gift & Decor
 Bathroom
 Ready to wear

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 CHAPTER-III
RESEARCH
OBJECTIVE
&
METHODOLOGY

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Research Objectives
1. To study the Retail operations of the Store.
Store location
Store Atmosphere
Visual Merchandising
Supply Chain Management
Store Design and Layout
Pricing Strategy
Promotional Strategy
Cash Handling
Customer Service and Loyalty Programme
2. To study the Strength and Weakness of Market 99 Retail Store Bareilly.

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 Research Methodology
The process used to collect information and data for the purpose of making business decisions.
The methodology may include publication research, interviews, surveys and other research
techniques, and could include both present and historical information.

Research: Descriptive

Sample Area: Bareilly

Research Tools: Practical Training

Observations
Interviews
Data Collection: Primary data (Structured by Interviews & Observations)
Secondary data (It was collected from internal source i.e.
article, research papers, journals & internet).

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 CHAPTER-IV
DATA ANALYSIS

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Various functional areas of Organization

 Store location

 Store Atmosphere

 Visual Merchandising

 Supply Chain Management

 Store Design and Layout

 Pricing Strategy

 Promotional Strategy

 Cash Handling

 Customer Service and Loyalty Programme

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Store location
Location of MARKET 99 in Bareilly is as Follow:-

Source: Google Maps

Address:
Shop No 8, Ground Floor
Plot No 341-373, Pheonix Mall,
Pilibhit By Pass Road,Biharmaan Nagla
, Bareilly, Uttar Pradesh 243003,

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Store Atmosphere
Store atmosphere includes the physical characteristics of a retail store used to create an image to
attract customers.
The Store Atmosphere of MARKET 99 in Bareilly are:-

 Positive and Clean Environment for Customers.

 Proper Lightning.
 Proper Arrangements of Garments in different shelves according to the sizes.
 Fully Air conditioner.
 Proper ventilation system
 One same gate for entry and exit.
 Door type- Push and pull.
 Proper Window Display we can see.

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Source: Picture taken by the Sales Man at MARKET 99, Bareilly U.P

Visual Merchandising
Visual merchandising refers to anything that can be seen by the customer inside and
outside a store, including displays, decorations, signs and layout of space. The overall
purpose of visual merchandising is to get customers to come into the store and spend
money.
Good Exterior visual merchandising attracts attention, creates interest and invites the
customer into the Business or Pantaloons Store.
Elements in Visual Merchandising are-
 Store Front
 Store interior
 Merchandise Display
 Store Layout
 Store Space

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Supply Chain Management

In commerce, supply chain management (SCM), the management of the flow of goods and
service involves the movement and storage of raw materials, of work-in-process inventory,
and of finished goods from point of origin to point of consumption. Supply-chain
management has been defined as the "design, planning, execution, control, and monitoring of
supply chain activities with the objective of creating net value, building a competitive
infrastructure, leveraging worldwide logistics, synchronizing supply with demand and
measuring performance globally.

The Supply Management of MARKET 99 Retail store in Bareilly are as Follows-

The Articles comes from Different Places by Different Vendors

Inventory Manager maintains all the records of Supply

Owner itself goes for searching a new trend

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Store Design and Layout

The Store Design & Layout of Market 99 Retail store in Bareilly are:-

The Layout of the Store is Mixed Layout.

The exterior appearance of a store silently announces what customers can expect
inside. Good Exterior creates interest and invites the customer into the Market 99
retail store.

The store layout and design is perfect in creating positive image in the minds of the
Customers.
Store Design- providing lots of space for customers to walk and see varieties of
products without any difficulty.

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Pricing Strategy

Pricing is the process whereby a business sets the price at which it will sell its
Products and Services. In setting prices, the business will take into account the
price at which it could acquire the goods, the manufacturing cost, market place,
competition, market condition, brand and quality of products.

There is a concept of GST in which Customer were always confused, at the time
of Sale when a customer purchase any article he have to give GST but on Fresh
Article there is no addition of GST because When Customer purchase at the time
of SALE then there is new MRP is generating that’s why at the time of SALE
customer has to give GST.

Pricing Strategy for MARKET 99 Retail store

 You get value for every single paisa spent.

 Prices are so incredibly low that you won’t believe at first
 A great range of more than 5,000 products
 Genuine and high quality products made to cater your everyday needs
 Year-round discounts saving you maximum money
 Products and items as low as Rs. 9.

23
Promotional Strategy

These promotional strategies are ways companies communicate information

about their products and services with the end goal of increasing sales.

Promotional Strategies of Market 99 Retail Store are as follow:-

Cash back via pay-tm: - under their promotional strategies they provided cash
backs through pay-tm.

Various Promotion Offers like- Discounts on festive seasons.

Advertisement:- They advertise about their presence in the market via

Advertisement in Newspapers.

Customer Service and Loyalty Programme

24
 Customer service is the provision of service to customers before, during and after a
purchase.

The Customer Service of MARKET 99 Retail store in Bareilly are:-

The Customers Greeted well at the Entrance with the Cultural Word
“NAMASTE”.

Proper Guidance given by Sales Representative.

They give importance to each Customer.

For any problem, Owner itself come with the solution.

They take feedback at the time of Purchase.

Customer can exchange their article within 30 days from Purchase.

The most important thing is that best Customer Service makes Customer
Loyal

They also provide alteration facility for their customers hand to hand for
free.

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 CHAPTER-4
LIMITATIONS

Limitations

26
Sometimes Ventilation doesn’t work properly.

Store Manager was not polite that why employees don’t feel Motivated.

Service was slow at Cash Counter.

Collection wasn’t updated.

Sometimes they give wrong information to Customers.

Earlier products were not displayed properly but now the display of products has been
changed.

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 CHAPTER-5
FINDING,
SUGGESTIONS
&
RECOMMENDATION

Findings

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STRENGTH

1.They are a worldwide known brand

2. Products have reasonable prices.
3. They are known for their good quality .
4. They work in different categories with their company

5. Provide various products.

WEAKNESS

1. Stiff competition means market share growth is limited

2. Earlier products were not displayed properly.
3. Employees were not Motivated.

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 Recommendations


Develop the content of management programs in consultation with staff, including
business strategy and career planning.


Identify and support staff with potential for progression to the highest levels and
support them through active succession planning.


Use leadership and senior managers programmes as a feeder to a succession planning
Programme


Encourage staff at all levels to pursue career enhancing qualification

Consider development programmes for non-managerial women and men.

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Some snapshots of Retail Store while doing Training

31
32
Source: Pictures taken by the Sales man of MARKET 99 retail Store, Bareilly U.P

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