Ketav Patel

Male, 26 years
Mobile : 9913877701
Current City: Ahmedabad
Email: risingketav20@gmail.com

EDUCATION
Year Degree Institute % / CGPA
2017 PGDM Indian Institute of Management, Kashipur 7.89 CGPA
Dhirubhai Ambani Institute of Information and
2015 B.Tech. (ICT) 6.74 CGPA
Communication Technology, Gandhinagar
About me
I loved my grandparents. There are so many reasons: for all the love and warmth they gave me.
But one of the most prominent reason was the stories they told me. Amazing brilliant stories! I couldn't wait for the night
to fall to listen to one more story and then be in awe of it for a long long time.

This is probably from where I took inspiration from. We all love stories. And the best of these stories touch our hearts. This
is something that I want to do. Build these little awe-inspiring and magnificent bits.

It is to 'create and tell' such great stories "about our brands and about our products". Stories that you, me and everyone
can connect with. It is these stories that turn a commodity or a product into something special. It is them which captivate
audiences and turn them into loyal customers.

A strong analytical sense coupled with a strong yearning for innovative, out of the box ideas and good written & oral
communications has helped me in all of my ventures in life.
Professional Career 24 months
SAYA Group (Friends and Company) Marketing & Strategy Manager September’17 – February’19
 Working for Strategy & Marketing division of the company
 Managed and Brought in Sales amounting to 5 Cr. for the company in South Africa & South-East Asia
 Created the entire FMCG division for the company from product to sales team to finance and operations.
 Launched the first TV commercial of the company on CNBC
 Worked on other projects like CRM implementation, online channel partners, Google Adwords
 Managed the entire show for the company at the largest coating show in the world: China Coat 2017 – Beijing
RBL Bank New Initiatives Dev. (MT) June’17 – September ’17
 In charge of new initiatives development team (8 members)
 Worked to launch Bank on a Tab for rural economic integration
POSITIONS OF RESPONSIBILITY
Executive member, Student  Monitor performance and review activities of 17 clubs and 9 committees
Council, IIM Kashipur  Responsible for preparing annual budget for all clubs and committees
General Secretary,  Act as liaison between IIM Kashipur and the Corporate World to develop
Corporate Relations Cell, symbiotic relations by inviting professionals, live projects, and various activities
IIM Kashipur  Drive and participate in a team of 10 students towards fulfillment of the goals
PROJECTS
 Developing an ecommerce platform in its entirety
 Build econometric models for predicting the transfer prices of football players in EPL with R
 Analytics project on market basket and pricing
 A market research project to understand Consumer Behavior in Sports Shoes segment
Analytical Software Known
 R, SPSS, Excel, Python(learning)

Email:risingketav20@gmail.com Ph: +91 9913877701