Chapter III

METHODOLOGY

This chapter presents the research design, research locale, the respondents,

research instruments, data gathering procedure and the statistical treatment of data

used in the study.

Research Design

This study used the descriptive-correlative method to explore the present

situation or condition on the profile of the agritourism farms and their perceived benefits,

also to describe the environmental procedure and perceived benefits of selected

Agritourism Farms in Tupi, South Cotabato.

It is also quantitative, using surveys and purposive sampling. The researchers

utilized an adopted and modified questionnaire. The data gathered were tallied,

analyzed and interpreted using the following statistical tools: 1) Frequency count and

percentage, 2) Weighted mean, and 3) Pearson Product Moment Correlation

Research Locale

The study was conducted to Selected Agritourism Farms in General Santos City

and Tupi, South Cotabato.

Figure 2. Locale of the Study

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Research Respondents

The respondents are those persons who have been invited to participate in a

particular study and have actually taken part in the study. A person who works as an

farm operator in Tupi, South Cotabato.

Research Sampling Method

The researchers used purposive sampling technique in selecting the

respondents of the said study. Since the respondents was selected based on the

characteristics of the farm operators to participate in the said study.

Research Instrument

The research instrument used was adopted from Hervias, Labrador, Elorta

(2018) and from the study of Tew and Barbieri (2010) entitled the perceived benefits of

Agritourism: The provider’s perspective.

There are three main sections for this survey. At the head line of the survey, the

purpose of the study was presented to help respondents’ gain better understanding

about the study.

Part I. gathered the respondents’ profile of Agritourism Farm.

Part II. Seeks to identify the level of compliance of the agritourism according to

the criteria given, the respondent is then instructed to confirm whether they have Never

complied, rarely complied, occasionally complied, Complied or Completely complied the

procedure or criteria given.

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 Part III. Collected the data used for this study which is about the environmental

procedure and perceived benefits of selected Agritourism Farms in Tupi, South

Cotabato.

Data Gathering Procedure

The researchers of the study sent a letter addressed to all farm tourism owners

requesting for a conduct of survey, the letter was approved and signed by the research

adviser.

After the respondents were identified, the researcher’s conducted the study using

an adapted a questionnaire. The respondents were set for schedule for the gathering of

data. After the collection of data, the researchers met their statistician for statistics

treatment for the questionnaires.

Statistical Treatment

For quantitative data analysis, the researchers identified the Environmental

Procedure and Perceived Benefits of selected Agritourism Farms in Tupi, South

Cotabato.

To answer the statement of the problem one (1), two (2) and three (3) the

researchers used frequency count and percentage, weighted mean and pearson r.

Frequency Distribution- is any listing of a set of classes and the frequency of

observations in that class. It is the first step in summarizing and describing data (Aquino,

2010). Frequency Distribution has the formula of %=f/N x 100 where % is the

percentage, f stands for frequency and N is the # of classes.

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 Mean- Addressing the problem of combining two or more separate and

independent measurements of a single physical quantity and finding the best estimate

for that quantity, based on several measurements, in an appropriate weighted average

of those measurements (Taylor, 2012). Mean has the formula of x = ∑xi/n where x is

the sample for variable, ∑ read as sigma and n stands as the size of the sample.

Mean Percentage- In statistics, the mean percentage error (MPE) is the

computed average of percentage errors by which forecasts of a model that differ from

actual values of the quantity being forecast.

A rating scale is an aid to disciplined dialogue. It’s precisely defined that the rating

scale is one of the oldest and most versatile of assessment techniques. Rating Scales

present users with an item and ask them to select from a number of choices. The rating

scale is similar in some aspects to a multiple-choice test, but its options represent

degrees of a particular characteristic (Lu, 2013).

To answer SOP 4, the researcher used Pearson R to determine its significant

relationship.

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