Online shopping trend in pakistan

Gone are the days when one “shopped till they

dropped”, thanks to thriving online business one
can now get whatever they want delivered to their
doorstep with just one click of the mouse.

Ever since online stores started taking over the

internet, the brick-and-mortar ones have witnessed
a decrease in sales. Though online shopping has
brought a lot of convenience for customers it has left
retailers with stores more than a little concerned.

Just like the rest of the world, online shoppers in

Pakistan too have seemed to increase incredibly
over the past few years. A recent research carried
out by Picodi.com gives stats regarding online
shoppers, along with answering key questions such
as how much money is spent by Pakistanis, what
kind of devices they use and how does the activity
change over the year.
Analyzing last year’s data found that Pakistanis too
have joined the trend of mobile commerce as half of
the transactions were made solely through mobile
devices. Pakistanis also tend to spend more when
buying through smartphone. The average order value
last year was found to be Rs 9,695, as compared to
Rs 9,164 made using desktops and Rs 4,789 through
tablets. Also, the type of device mattered too since iOS
users spent more than Android ones; Rs 14,510 and Rs
7,467, respectively, on average.

Interestingly, the report showed that there were also

more purchases made by Pakistani men (59%) in
contrast to women (41%). As expected, more than
half of the online shoppers (56%) were people aged
between 25 and 34. They were followed by people
aged 18-24 (23%) and 35-44 (14%), the remaining 7%
consumers were over 45.
According to the research, Pakistani shoppers tend to
shop more in December with an average order value of
Rs 9,945, followed by November and October with Rs
9,577 and Rs 8,348 average value respectively.
As of for the shopping activity, November had the
highest number of transactions (19.3%) for the year.
The second busiest month was October with 11.3%
number of transactions and then December with
8.8%. The lowest number of shopping activity was
recorded in March with average order value amounting
to Rs 6,320. Mobile users are most active on Monday,
whereas, desktop users prefer Friday, but both of
them prefer shopping during peak sale between
12:00pm and 06:00pm.

As per the analysis, the most popular categories for

online Pakistani shoppers included clothing, followed
by food, footwear, travel and electronics.
After analyzing data from 35 countries, it was
discovered that Pakistan is among those countries
with mobile shopping on the rise with 44% orders
made on mobile devices. Peru made it to the top
of the list with 76% of online purchases through
smartphones, followed by Nigeria and Thailand at 62%
and 56% correspondingly.

However, as for the average order value, Pakistanis,

with their $67 (Rs 9,310), rank lower than the world’s
average, which is $79. The most money per order
was spent by Emiratis, astounding amount of $218,
whereas, Hungarians and Turks came in at the bottom
with $32 and $38 respectively.

All in all, with the passage of time, online shopping has

seen a great rise with more to be expected in coming
years. With the feasibility of ordering things online with
the luxury to sit at home, online shopping is for sure a
treat for people all across the world.

Last modified: 20 Jun 2019