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The Health Care Manager

Volume 24, Number 2, pp. 132–140


# 2005, Lippincott Williams & Wilkins, Inc.

Managing Human Resources to


Improve Employee Retention
Edwin Arnold, PhD
Managers face increased challenges as the demand for health care services increases while the
supply of employees with the requisite skills continues to lag. Employee retention will become
more important in the effort to service health care needs. Appropriate human resource
management strategies and policies implemented effectively can significantly assist managers in
dealing with the employee retention challenges ahead. Key words: challenge, employee,
retention, strategy, turnover

ANAGERS FACE IMPORTANT challenges


M in health care organizations today as they
are expected to:
implement effective human resource man-
agement strategies and policies to establish
and maintain an appropriate culture in an
 create a motivational environment to organization. They need to select employees
implement organizational strategies and whose attitudes, values, and beliefs are con-
achieve objectives in environments that sistent with what is needed for the desired
are increasingly competitive; culture (ie, employees who are a good fit).
 accomplish objectives through the effec-
They have to communicate effectively and
tive management of employees in a high- apply strong interpersonal skills consistently
ly dynamic environment; to maintain the culture over the long run. If
 blend people and technology into an ef-
managers have to spend a great deal of time
fective work system to improve organi- replacing employees, it becomes increasingly
zational performance; difficult to develop and maintain an appro-
 exercise leadership by empowering em-
priate culture, to exercise leadership, and to
ployees and working with ever increas-
communicate effectively.
ing spans-of-control;
With experts predicting greater shortages
 operate as coaches and facilitators;
of qualified health care workers, and with
 change their organizations to be more
employee turnover rates as high as 20% or
competitive.
more in some organizations, the supply of
These challenges are as difficult as they
qualified employees continues to decline,
are real. To meet them, it is very important
making employee retention more difficult for
to implement and sustain an effective em-
managers to achieve in their efforts to deal
ployee retention strategy.
more effectively with the challenges facing
A culture that fosters high employee mo-
tivation is necessary for an organization to their organizations. If employees continue
compete successfully in highly dynamic, com- to leave at significant rates, it will become
petitive environments. Managers need to more difficult to replace them with compe-
tent people. Additionally, as the supply of
qualified labor dwindles, the cost of attrac-
ting and retaining people will increase. It is
From Auburn University Montgomery, AL. more important than ever to manage human
Corresponding author: Edwin Arnold, PhD, Auburn resources effectively and improve employee
University Montgomery, Montgomery, AL. retention.
132

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Managing Human Resources to Improve Employee Retention 133

IMPACT OF HIGH EMPLOYEE important challenges confronting their or-


TURNOVER ganizations and achieve better operating
results. The question then becomes: how
High employee turnover rates can have a can managers improve employee retention?
significant, negative impact on operating re- The purpose of this article is to discuss how
sults for managers and their organizations. improved human resource management by
When an employee is planning to resign, operating managers can be a very effective
productivity and quality of work are likely employee retention strategy. Human re-
to decline because commitment and per- source management strategies and policies
formance become less important for the du- for planning, selection and placement, train-
ration of service. Additionally, replacement ing, development, performance appraisal,
employees have to be selected, oriented, and compensation, and employee relations will
trained by managers and fellow employees be discussed in conjunction with their im-
to reach appropriate productivity and quality pact upon employee retention.
levels. Overall performance is likely to de-
cline during the process. Workforce instabil- HUMAN RESOURCE PLANNING
ity can have a major negative impact upon
important outcomes sought by health care Successful human resource planning re-
organizations. quires that managers have the correct num-
Improving employee retention can result ber of employees with the appropriate skills
in a number of positive outcomes for an or- available at the right time to implement
ganization. Productivity and quality of work organizational strategies and achieve objec-
should be higher because experienced em- tives. It enables managers to blend people
ployees know their jobs well and require less and technology into an optimum work sys-
training and development. Employee selec- tem for their operations. Human resource
tion costs such as physical examinations, planning is very important because it is the
drug tests, placement agency fees, back- initial step in the effective management of
ground checks, and recruitment advertising employees to improve employee retention.
expenses will be lower. Managers should re- If mistakes are made in human resource
quire less overtime and fewer temporary planning, it can be very difficult to create
workers, and they will spend significantly the motivational environment necessary to
less administrative time interviewing pro- improve retention.
spective employees and integrating replace- Managers can improve human resource
ments into the work system. Improved planning by forecasting accurately the supply
patient care should occur when managers and demand for services and employees,
can devote most of their time to their regular determining the need for new technology
duties and have a more experienced group of while permitting sufficient lead time for
health care workers who can do their jobs proper implementation and training, moni-
with less continuous training and direct toring the external environment to identify
supervision. Additionally, managers who trends, using employee replacement charts,
have a more experienced group of employ- and communicating promotion potential to
ees can operate effectively with a larger span- employees. Human resource planning can
of-control, and fewer employees may be have a significant positive or negative impact
required in managerial roles. Higher reten- upon a manager’s ability to retain employees.
tion rates should correlate with higher job It is very important for health care
satisfaction, leading to higher productivity managers to prepare accurate forecasts of
and service quality with lower costs. demand for services so they can more ef-
Clearly, managers who can retain their fectively estimate future requirements for
employees, especially the best performers, employees with the appropriate skills. For
are in a much better position to meet the example, if a manager intends to install new

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134 THE HEALTH CARE MANAGER/APRIL–JUNE 2005

technology, if the decision is made with suf- to scan the environment thoroughly can
ficient lead time, employees seeking career result in a financial crisis that may create
advancement can be trained to work with employee concerns about job security, in-
the new technology so the organization does creasing the probability that they will seek
not have to hire someone from the outside. employment elsewhere.
Promoting the current employee will have a An employee replacement chart is an
far more positive impact upon motivation- effective tool for managers to use to improve
al levels of the remaining employees than human resource planning and career advance-
hiring an external candidate. If poor plan- ment. It is an organizational chart that also
ning results in a lack of lead time without includes in-house candidates for each impor-
an opportunity to train current employees, tant role in the organization. Each position
they are likely to become discouraged about includes a list of possible replacements, their
career opportunities in the organization and most recent performance appraisal, an esti-
consider leaving. mate of their promotion potential, and their
If ineffective planning results in an over- age to forecast when they might be retiring
supply of employees, layoffs may be neces- and to minimize the probability of illegal
sary, especially if there is a lack of sufficient age discrimination in promotion decisions.
lead time to implement less negative work- Employees who are on the replacement chart
force reduction strategies. Layoffs create a should be informed about their career op-
climate of uncertainty for the remaining portunities and what they can do to prepare
employees, and many of them may turnover themselves for promotion. This will pro-
voluntarily, especially those who are the vide motivation and higher employee com-
most marketable. These employees are the mitment to the organization which should
most difficult to replace and their loss can result in a lower probability of turnover.
have a significant negative impact upon fu- Effective human resource planning is very
ture performance. If a manager faces a short- important for a manager to perform all the
age of employees because of poor human human resource functions including employ-
resource planning (eg, inaccurate estimates ee selection, performance appraisal, training,
of demand for services), or a decision to in- compensation, and employee relations. Man-
stall new technology with insufficient lead aging human resources should be regarded
time, operating results are likely to be well with a systems approach where human re-
below objectives. The manager will be in a source planning is the initial step that can
short run crisis and may have to pay higher foster higher performance in the other hu-
salaries, perhaps including sign-on bonuses, man resource activities that are interrelated.
to attract qualified employees quickly. This Human resource planning is arguably the
can further inflate operating costs and cre- most important human resource function for
ate motivational problems among employees operating managers because it either im-
who may be making less money. proves or lowers the probability of success
Managers need to scan the external en- in managing all other human resource activ-
vironment continuously to ensure they are ities. A manager who is unable to plan well
aware of trends that could impact their for human resources is likely to have prob-
ability to forecast the supply and demand lems managing employees effectively which
for services and employees. Effective envi- makes employee retention more difficult to
ronmental scanning enables a manager to achieve.
make decisions with sufficient lead time to
implement them well. For example, changes EMPLOYEE SELECTION AND
in Medicare or health insurance coverage PLACEMENT
could have an important impact on future
revenues for the organization that could A careful, thorough selection and place-
impact the demand for employees. Failure ment process is one of the best employee

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Managing Human Resources to Improve Employee Retention 135

retention tools. The process can be imple- tations developed during the selection pro-
mented successfully by using job analysis, cess. Managers should be candid about the
realistic job previews, multiple structured in- positive and negative aspects of the job
terviews, ability, aptitude and psychological during the selection process (eg, discuss ro-
tests, and assessment centers. To improve tating shifts or significant overtime require-
employee retention, it is important to rec- ments). It is better for the candidate to reject
ognize that effective selection will not be an offer based upon negative information
sustained if employees are placed in the provided up front during a realistic job
wrong organizational roles. preview than to hire the person, spend a
Managers need to consider how well a significant amount of time and money in
person fits the job when selecting and orientating and training, only to have the
placing employees. The interests and abili- employee leave when expectations do not
ties of candidates must be matched with the meet initial perceptions.
knowledge, skills, and abilities (KSAs) re- Multiple interviews should be used when-
quired for the job. Candidate interests and ever possible to improve the probability of
abilities may be obtained during the selection successful selection decisions. The inter-
process from employment applications, resu- viewers can meet subsequently, discuss their
mes, tests, interviews, background checks, assessments of the candidate, and reach a
and other sources. Job analysis provides the consensus on a course of action. Interviewers
KSAs required for the job. should use a structured interview approach
Matching a person to a job may not by it- where the same series of questions, based
self improve employee retention consistently upon job-related information from the job
unless managers also consider how well the analysis, are asked of each candidate for the
person fits in the organization. For example, same position. The use of multiple inter-
the candidate’s values and beliefs should be viewers and structured interviews should
consistent with the organizational culture or significantly improve the quality of selection
the person is likely to become dissatisfied decisions and minimize the probability of se-
and eventually leave. The reward and work lecting people who may become problems,
systems offered need to be motivational for create negative attitudes among employees,
each candidate. A candidate who prefers to and quit or cause others to do so.
work and be rewarded as an individual To ensure a person is a better fit for the
would not be a good fit in a team-based work job and the organization, managers should
system with group incentive pay or organiza- use ability, aptitude, and psychological tests
tional level rewards such as profit sharing. in the selection process. To ensure the tests
The process of selecting and placing have validity and are less likely to result in
employees begins with accurate and thor- legal problems, they should be administered
ough job analysis to establish the tasks, and evaluated by experts. If the organiza-
duties, and responsibilities of each job along tion is relatively small and does not have the
with the KSAs required for successful per- volume to support an in-house assessment
formance. Selection procedures such as in- center, managers should consider retaining
terviews and tests need to be based upon an external assessment center to provide
job-related criteria found in the job analysis the service on a regular basis. Assessment
to improve the probability of successful centers can evaluate candidates for initial
selection and to minimize the probability of positions or promotional opportunities. By
losing legal challenges of job discrimination conducting tests, interviews, in-basket exer-
where employees are selected on criteria cises, leaderless discussion groups, and other
that are not job-related. techniques, they can provide a wealth of in-
Realistic job previews should be used to formation to managers about candidates, sig-
improve the probability that the candidate’s nificantly improve selection and placement
on-the-job experience will match the expec- decisions, help to increase the candidate’s

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136 THE HEALTH CARE MANAGER/APRIL–JUNE 2005

probability of success in the job, and lower ganizations including higher productivity
the probability of turnover in the long run. and quality, increased motivation, improved
Assessment centers are especially helpful in implementation of new technology and
evaluating managers and leadership styles, avoidance of obsolescence, lower costs, and
information that is invaluable in efforts to improved safety. Managers should identify
reduce turnover. One manager who has a training and development needs and prepare
leadership style that is not consistent with programs for implementation. Employees
the organizational culture or is lacking in should be selected to participate based upon
interpersonal skills can cause a significant training needs for current and future roles,
amount of employee turnover and do a lot and rewards should be linked to successful
of damage to the organization. completion or people are likely to take their
Managers who implement more effective newly developed skills elsewhere. Cross-
selection and placement systems in their training can be very effective in improving
organization are significantly more likely employee motivation and commitment be-
to improve employee retention. Extensive cause people can learn new skills that
selection and placement systems, like any improve their marketability. If employees
other business process, require cost/benefit believe that remaining in the organization
analysis to determine feasibility. The costs of will enable them to develop their careers
not investing in selection and placement and move up, they are less likely to leave.
systems in many cases are likely to exceed Managers need to provide orientation to
the costs of doing so. Lower employee new employees or those who have been
retention is only one of the cost increase promoted and follow up with continuous
factors that result from poor selection and coaching and appraisal. Mentoring, 360-
placement of employees. Lower productivity degree feedback, cross-training, and career
and quality, costly lawsuits, and a poorer tracks can significantly improve perfor-
organizational image in the local and invest- mance and job satisfaction while reducing
ment communities are others. the probability that employees will seek
employment elsewhere. Employee percep-
TRAINING, DEVELOPMENT, AND tions of career security will be improved as
APPRAISAL they develop their skills to maintain market-
ability in the event their jobs or organiza-
Effective training, development, and ap- tions are eliminated.
praisal of employees can significantly improve Employee development begins with orien-
the probability that employees will be suc- tation for a role in the organization as a new
cessful in their organizational roles and im- employee or one who has been promoted.
prove retention. Managers need to identify The employee is more likely to begin the
training and development needs and estab- new role effectively, thereby increasing mo-
lish programs to improve employee and tivation and job satisfaction and lowering the
organizational performance. Training and de- probability of turnover. A mentor can be ap-
velopment is very important for managers to pointed to help the new employee learn how
blend people and technology into an effective to do the job and better understand organi-
work system. Appraisals of employee perfor- zational culture and norms. The mentor can
mance provide opportunities for managers serve as a role model and improve the
to learn where training and development is employee’s expectancy that effective perfor-
needed. Appraisals are important because mance can be achieved.
they can identify fast-track employees for Managers can orient employees effectively
further development whose retention is a by discussing the job description thorough-
very high priority. ly with the new person, providing clear
Training and development programs pro- information about organizational policies,
vide many benefits for employees and or- socializing them into the work group, and

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Managing Human Resources to Improve Employee Retention 137

providing information about any formal or communicated if the employee has been in
informal problems in the organization that the organization long enough to be consid-
could impact upon performance. Time and ered for advancement. If not, career tracks
money invested initially in orientation can should be discussed so the employee can
result in a significant rate-of-return when consider the choices.
turnover is reduced and the manager does
not have to select and orient new people COMPENSATION
constantly.
Once employees have been oriented suc- Compensation is one of the most impor-
cessfully, managers need to follow-up with tant human resource functions in the effort
effective performance appraisal feedback. A to retain employees. Managers may put forth
360-degree approach where an employee a great deal of time and effort improving
receives performance and development feed- planning, selection, training, development,
back from people who surround them in the appraisal, and employee relations, but if the
performance of their jobs, including super- organization has significant problems in com-
visors, customers, suppliers, and subordi- pensation, the efforts may be for naught. Pay
nates can provide valuable information for and benefits issues often have to be first and
employees to use in improving their perfor- foremost when employees consider whether
mance and developing themselves for the they can remain in the organization. Addi-
future. Performance appraisals should use tionally, when employees are unhappy about
outcome-based criteria for assessment to compensation, they often complain more
improve employee performance and job about other issues, especially if they do not
satisfaction. Employees should be coached believe it is possible to correct the problems
continuously on how to improve. Positive without leaving the organization.
and negative feedback should be provided Managers need to be concerned about
by managers in a timely manner so that important compensation objectives to im-
employees can see why and how their ef- prove employee retention. They must consid-
forts impacted upon performance. Apprais- er internal equity in pay between employees,
als should focus on employee development. jobs, and sections of the organization. When
Managers need to be very careful when analyzing internal equity issues, managers
administering merit pay programs so that must recognize that employee perceptions
pay does not become the only focus of of equity may be more important than
appraisals in the perception of employees reality. If employees believe their pay is
or development efforts may be far less unfair, whether or not it is, they are likely to
effective. They should be trained concern- consider leaving. Managers need to ensure
ing how to conduct appraisals and com- that pay systems have internal equity be-
municate feedback effectively. Employee tween jobs by paying them in accordance
perceptions of the organization and their with their importance to the organization
jobs can be negatively biased by poor com- based upon job evaluation, establishing equity
munications during appraisals and turnover in pay between employees by proper distri-
is likely to result. bution of rewards, and maintaining equity in
Effective appraisals should include career pay between organizations by proper budget
counseling and feedback to employees con- allocations.
cerning development efforts that should be Compensation must be externally compet-
implemented to improve their promotional itive as well. Pay and benefit surveys of
opportunities in the organization. Effective comparable jobs should be analyzed at least
career counseling can help employee moti- annually to ensure the organization is offer-
vation and commitment and increase the ing competitive economic rewards. Pay
probability of retention. The employee’s po- schedules must be adjusted to be competi-
sition on replacement charts should be tive. If the organization does not have the

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138 THE HEALTH CARE MANAGER/APRIL–JUNE 2005

funds to move pay scales upward, reorgani- One approach to be considered is tying
zation may be necessary. Headcount may employee pay to what the labor market is
be reduced to raise more money for pay paying for the job at a point in time and
increases, but this must be done only as a updating pay each year as market rates
last resort because the resulting employee change. Organizational level incentive pay
concerns about job security may result in also could be implemented to motivate
more turnover than was expected, especial- employees to work toward the achievement
ly among the most marketable employees of organizational goals.
that the organization can least afford to lose. It is very important to maintain the com-
The pay system must be motivational for pensation system by updating job descrip-
most employees. People must see the con- tions and evaluations, analyzing pay surveys
nection between successful performance regularly, and modifying pay ranges as re-
and rewards if they are to be motivated to quired. Pay increases must be distributed
work effectively and remain in the organiza- equitably. Even the best pay system will not
tion. Managers must be certain to reward be effective very long if it is not maintained
their employees appropriately and in a time- properly. Improper maintenance may lead to
ly manner. Time spent on developing em- employee retention problems if employees
ployees to improve their performance will perceive their compensation is no longer
be wasted in many cases if employees are competitive and based upon their worth.
not rewarded subsequently in accordance Employee benefits can help to improve
with their expectations. Many employees employee retention, especially if they are tied
are more likely to leave over perceptions of to length of service. Health care coverage,
unfair rewards than other human resource investment and savings plans, and child care
management related reasons. are examples of benefits that employees may
Managers must be careful implementing consider carefully before deciding to move
merit pay. It is difficult to assess employee elsewhere. Flexible benefits where employ-
performance accurately and to allocate re- ees can select a package that would be best
wards accordingly. If employees believe for their circumstances may help motivate
their performance appraisals and pay in- employees to remain.
creases are unfair, they are quite likely to It is important to share with employees
leave. Managers have a tendency to rate appropriate compensation information such
employees either higher than average or as salary survey data and pay ranges. Other-
equally to avoid conflict. Although issuing wise, they may perceive inequities that do
higher than average performance apprais- not exist. Managers should allocate sufficient
als to most employees may result in high- time to communicate with employees regu-
er pay increases and lower the probability larly about wage, salary, and benefits issues.
of employee turnover, the impact on the
compensation budget may be disastrous. EMPLOYEE RELATIONS
Additionally, employees tend to expect a
certain level of pay increase each year as if it Managing employee relations effectively
were an annuity. Acquiring the money to is very important in the effort to improve
render merit awards each year may be very employee retention. Managers must estab-
difficult, especially since merit pay increases lish and maintain effective, multidirectional
need to be significantly higher than cost- lines of communication in their organizations
of-living increases if they are to have any to inform employees about important pol-
motivational impact. The pay budget also is icies and issues that could impact upon
challenged each year as organizations strug- decisions about employment and career
gle to fund increases in statutory benefits status. At the same time, managers need to
such as social security and worker’s com- have feedback from employees concerning
pensation. issues considered important in determining

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Managing Human Resources to Improve Employee Retention 139

whether they should remain in the organiza- Many employees in health care organiza-
tion. Managers need to communicate human tions today have highly marketable skills and
resource management policies that impact an interest in advancement. Managers need
upon employee perceptions of the organiza- to discuss career opportunities and tracks
tion as an employer of choice, for example, with employees during performance apprais-
those relating to compensation, job security, als. Opportunities for promotion should be
selecting people for promotions, grievance reviewed, and managers should be candid
handling, safety and health and suggestion with employees. If it does not appear that
systems. an employee can be promoted in accordance
Policies relating to compensation are very with expectations, the person should be
important for retention and must be com- informed. Turnover of this nature is prob-
municated clearly to ensure employees are ably advantageous for the employee, the
properly informed about how they can manager, and the organization. If the person
receive pay increases, what the salary range remains, a negative attitude may develop
is for their job, what employee benefits are that could cause employee relations prob-
available to them and what they cover, and lems subsequently. On the other hand, op-
how rewards are allocated equitably be- portunities for promotion may be better than
tween employees and jobs. If employees do perceived by the employee, and discussion
not understand how the compensation sys- can clarify the situation and perhaps salvage
tem works, although it may be very effective a competent employee who may otherwise
policy, it is unlikely to improve employee have left the organization.
retention. The system may result in increased An important tool to improve employee
turnover if employees perceive it to be less retention is an in-house grievance processing
effective than in reality. A few employees system. The system should enable employ-
with negative attitudes can initiate rumors ees to bring problems and questions to the
about the policies that may not be true, and attention of managers without fear of retri-
effective communication will enable employ- bution. Such a process can be very helpful
ees to know the facts. for managers to determine issues that could
Managers should keep employees informed lead to undesired turnover if they are not
about any policies, rumored acquisitions, or resolved. Employees may be less likely to
factors that can impact upon their percep- leave if they feel their problems can be
tions of job security. Few issues are more addressed equitably in-house. To improve
important to employees today, and fears of employee perceptions of equity in the pro-
job loss may motivate employees to seek cess, the organization may want to consider
employment elsewhere before the axe falls. alternative dispute resolution with an arbi-
The employees who are most likely to leave trator selected to decide the issue if the em-
are often those who are most marketable, ployee and management cannot reach a
the very employees the organization can mutually satisfactory outcome.
least afford to lose. If an organization faces Few workplace issues are of greater con-
a situation where layoffs are imperative, cern to health care workers than safety and
communication becomes critical. Employees health. Safety committees should be imple-
who are not selected for layoff will fear mented to conduct self-inspections of work
they may be next, and they will most cer- areas and to bring problems to the attention
tainly investigate the market for their ser- of management. Immediate action should
vices. If managers have to institute a layoff, be taken to correct hazardous conditions.
it should be done at one time, not on a grad- Few employees will remain in organizations
ual basis. Employees should be informed where safety and health problems go unre-
about why the layoffs had to occur and that solved. Additionally, any health care orga-
further reductions will not be made unless nization that develops a reputation as an
absolutely necessary. unsafe workplace will have a very difficult

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140 THE HEALTH CARE MANAGER/APRIL–JUNE 2005

time attracting candidates in already very many challenges they face while trying to
tight labor markets for many skills. improve operating results. Environmental
A suggestion system can provide oppor- trends such as the aging of the baby boom
tunities for health care workers to feel generation will continue to increase the
empowered to recommend changes in the demand for health care services which will
workplace that could improve conditions create more job opportunities for those
for everyone. The system provides opportu- with health care industry skills. Because
nities for managers to receive important the shortage in the supply of workers with
upward feedback about issues that are of the requisite skills is expected to increase,
concern to employees that may motivate employee retention will become an even
them to leave if not resolved. Suggestions more important goal.
should be implemented where feasible or Managing human resources more effec-
those making the suggestions should be tively can significantly improve employee
informed about why their ideas could not retention in health care organizations. Im-
be adopted. plementing the proper strategies and poli-
cies in human resource planning, employee
CONCLUSIONS selection and placement, training, develop-
ment and appraisal, compensation, and em-
Employee retention will become even ployee relations will enable operating
more important for managers in health care managers to increase the probability of
organizations in the effort to deal with the success.

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