DEMOGPRAPHICS

ECONOMIC

CLASS A – Rich people CLASS B – Above Average

(Php 150, 000 and up monthly) (Php 50, 000 – Php150, 000 a month)

 People who earn more than Php5, 000 a  People have a budget of Php1,700 –
day Php5000 a day

 People who have hectic schedules due  Very busy people due to work; might not
to work and might not have time to buy in have enough time to buy in Out of the
Box
Out of the Box
 People who spend much just to satisfy
their wants and needs
 People who consider very high quality
products

CLASS C CLASS D

(Php 10,000-50,000 a month) (Below Php10,000 a month)

 People who earn a budget of Php300-
Php 1600 per day
 People who have just enough money to
buy in Out of the Box
 People who have very low income
 People who do not have the buying
power or the capability to buy in Out of
the Box

 People who have more time compared to

Classes A and B

 Most of our customers will come from

this class
 BEHAVIORAL

FREQUENT BUYERS

Our frequent buyers are the high school students near the location since they have the buying power to

purchase our products. Also, high school students mostly love and have enough time to hang out with their

friends and try different kinds of food, especially when inspired by other countries. Also, they prefer doing their

school works in places like this. This means they can be expected to come in to our business and try our

products at any time.

SELDOM BUYERS NON-BUYERS

Our seldom buyers would be the working The minors would be considered as our non-buyers

professionals. Although they also have the buying since they do not have the buying power nor the right

power, they do not have enough time to be eating to go by themselves without an adult with them. They

in a food house and often times they prefer to stay do not have the ability to purchase our products since

home or bring snacks with them rather than eat they do not earn money on their own.

outside. Due to busy schedules, working

professionals can only be expected to come and buy

seldom because they might consider other options

that consume less of their time.

MARKET TARGETING

Out of the Box Food House made a market segmentation where we can divide our

market into different segments. With these segments, we have considered different factors. Our

location is in Dagupan, Pangasinan and there, we have considered the students and workers

near the area on deciding our target market. Target Marketing is another way of breaking a

market into segments. It helps us concentrate our marketing efforts on a few key segments that

consists of the customers whose wants and needs match our product or service offerings. It can

be the key to attracting new business, increasing our sales, and making the business a success.

Our target markets are the students and residents near our location.

Our target market, the students, love to spend time with friends and explore different

kinds of foods. They love to stay in comfortable places where they could do their school works

and at the same time bond with friends. Not only do they consider the ambiance but also the

quality of food; they are fond of trying new food and they make sure they spend their money

wisely since they are only students. They always aim for affordable yet high quality food. They

want to try on new foods, especially when inspired by other different countries.

With these reasons, we can say that these people can be our potential customers

because we provide services and products (fried rice) that are inspired by Asian countries that

they are looking for. These students will be the reason for the business to grow and maximize

its profit and the key to prioritizing resources in an efficient manner. As soon as Out of the Box

business grows, our target market will not only be the students or workers near the location, it

will also involve people in other places where a Fried Rice business is mostly favored by people.

Also, the variation of products will be widened as to meet the wants and needs of the buyers

and customers.