SL.

NO PAPER TITLE AUTHOR NAME

A study on consumer's preference

towards cadbury products in coimbatore
1 city Lavanya M

Attitude towards honey among Italian Marta Cosmina, Gianluigi

consumer : A choice experiment Gallenti,Francesco Maragon,
2 approach Stefania Troiano

Analysis of consumer perception with

3 respect to Dabur honey Abhishek Kumar Rajoria

Facilitating the effective production and

marketing of processed food products by Hanyani-Mlambo,B., Mhazo,
4 small-scale producers in Zimbabwe N., Procrot,S. And Henson, S.

Steven Ho Chiang Yeow, Susan

Tee Suan Chin, Jian Ai Yeow,
consumer purchase intentions and honey Multimedia University,
5 related products Malacca, Malaysia

A study on consumer,s preference and

6 perception towards Patanjali honey S Anupriya

A study on consumer satisfaction

towards organic food products with
7 special reference to coimbatore city K. Rathesh Kumar
 A study on consumer satisfaction
towards dairy milk chocolate with Mr. S.Gopalakrishnan,
8 speccial reference to Uthamapalayam A.Ksrthikeyan

Dr. T. Narayan Reddy,

A study on FMCGs customer satisfaction Dr.M.Vijaya Bhaskar Reddy,
9 with special reference to Dairy Products P.Loksh Muni kumar

A comparative study of consumer

behaviour with regard to FMCG products
10 in Rural and Urban Market Ekta Anan

Development and quality evaluation of

11 selected honey based food products Verma, Sangeeta
12
 YEAR OF OBJECTIVE OF THE METHODOLOGY
PUBLICATION PAPER USED

to find out the consumer

preference towards cadbury
26th June 2017 products descriptive research

to determine which factors

influence customer's purchase
intention and to identify the questionnaire survey
18th December 2015 constituents of an ideal honey method

questionnaire and
to analyse the market of honey observation method was
2009-2011 in Delhi, Noida and Ghaziabad used to collet the data

to identify the potential returns

to small-scale producers from
manufacturing and marketing case studies were carried
processsed products bases on out in areas to collect the
Monday, April 01, 2002 fruit crops. data, case study involved

a questionnaore has
to determine the factors that been developed to
will influence consumers' facilitate the data
17th May 2014 purchasing intention of honey collection

the study was based on

primary data and
required data were
to study the satisfactionlevel of coolected fron websites,
consumer after using 'Patanjali' convenient sampling was
2nd Feburary 2017 honey used in the study

the study used both

primary data as well
secondary data. The data
was collected from
to know the opinion of consumers by
### customer questionnaire method.
 data was collected
to study the satisfaction level of through the
Sunday, December 13, 2015 conclusion towards dairy milk questionnaire method

Source of data &

to know the customer
satisfaction levels about Vijaya collected by using
### milk Dairy products
information mere
reliance is placed on
available standard
literature comparising
referred journals, articles,
books, magazine , news
paper etc. But primary
source of data has been
questionnaire

to study the similarities and

dissimilarities of rural and
urban consumers towards the
purchase of FMCG products
and to study the types of data was collected
media that affects the buying through primary source
behaviour of rural and urban such as questionnaire
Thursday, July 06, 1905 consumers and depth interview

to explore the perception of

the customer towards the observation method and
product of the company with questionnaire is used to
17th oct 2015 respect to their price collect the data
 FINDINGS

majority of the respondent are

having the habit of eating
chocolates, prefer dark
chocolates and like the fruit
and nuts filling in chocolates

the marginal utility of local

honey production was higher
than of organic productions

the percentage of the retailers

who keep honey as a product
in their outlets, what is the
percentage of the retailers who
think that the gift/ schemes
provided with the brand are
attractive
effects to closure to various
industries on input supply

consumer usually do not trust

the product completely untill
they have gained positive
result.

it was found that most of the

customers are aware of the
product through advertisement
and customers are satisfied
with the quality and price of
the product

majority of respondents,
ranked first to quality of the
product
53% of the respondents are
satisfied in price of dairy milk.
42% of the respondent are
satisfied in the quality of dairy
milk. 44% of the respondent
are highly satisfied in the taste
of dairy milk

from the study it is observed

that 50% 0t the respondents
are the customers of the Vijaya
dairy products. It is observed
that the customer are
influenced by own decision to
buy Vijaya products.

it is been revealed that 75.6%

of rural respondents do not
prefer to buy jam and others
prefer to buy kissan jam
instead of Tops mix fruit jam
and Dabur honey jam. On
other hand, 22.4% of urban
respodents do not prefer to
buy jam and rest 63.2% prefer
to buy Kissan jam insted of
Tops mix fruit jam and Dabur
honey jam

it pays the positive impact to

the customers, mutually trust
was build up between the
company and its consumer