Connor C.

Cummings
484-620-0173 | connor.cummings9@gmail.com
Evanston, IL | http://connorcummings.weebly.com/

Experience:
Partnership Marketing Coordinator July 2017 – May 2019
Learfield IMG College – University of Louisville Athletics and the KFC Yum! Center* – Louisville, KY
Managed marketing partnerships between University of Louisville Athletics, the KFC Yum! Center and corporate sponsors.
• Worked directly with 40 sponsor accounts worth more than $3.2M annually, working to help design and execute
marketing strategies and campaigns, provide excellent customer service and help partners achieve their objectives
• Fulfilled all sponsor marketing campaigns including event activation, game-day promotions signage, radio
advertising, social media and other marketing assets
• Brainstormed potential innovative and partner-focused solutions to help clients fulfill their marketing objectives
including building brand awareness, generating new leads and driving traffic to company locations
• Executed on-site activation and on-field promotions for Football and Men's Basketball games
• Managed partner activations for University of Louisville Women’s Basketball, Soccer (Men's and Women's), Softball
and Women's Lacrosse games
• Collaborated with the Corporate Sales team to develop partner specific proposals, mockups, recaps and other
marketing collateral.
• Managed $5 million worth of partner inventory at the KFC Yum! Center, the fifth largest arena in the U.S.
• Coordinated with in-arena contacts and local vendors on the installation and execution of partner marketing assets
including signage, digital marketing, social media marketing, facility usage, etc.
• Managed $200,000 worth of client tickets for Louisville Athletics and KFC Yum! Center events
Marketing Services Assistant May 2017 – July 2017
IMG College, Winston-Salem, NC
Supported 70+ IMG Sports Properties nationwide in the sale of sports marketing sponsorship campaigns.
• Produced new business proposals, presentations for sponsorship deals worth more than $125,000
• Collected fan demographic and behavioral research data through Scarborough and Nielson to tailor sponsorship
proposals to specific audiences
• Participated in partner focused ideation sessions to create sponsor specific campaigns
• Produced marketing collateral visual mock-ups using Adobe Suite and other software
• Collected social media statistics for recaps using MVP Index and Facebook Business Manager
• Compiled prospecting information on potential partners using Hoover's and The List
Partnership Activation Assistant August 2016 – May 2017
Pittsburgh Steelers, Pittsburgh, PA
Assisted the Corporate Partnerships Department in the execution and recap of 140 sponsorship contracts
• Produced in-season updates, end-of-season recaps to provide proof of performance to sponsors
• Compiled photos, data and other ROI information to show sponsors the benefits of a partnership with the Steelers
• Managed inventory and distribution of player autographed and team commemorative merchandise
• Assisted with game-day documentation of partner signage, coordination of partner displays, providing hospitality
and distributing credentials
Marketing Assistant October 2014 – May 2016
Elon University Athletics, Elon, NC
Coordinated programs and events to build support for and grow the fanbase of Elon University Athletics. Included sports
promotion, brand awareness, partnership activation and media plans
• Assisted marketing department and teams with game-day promotions and Elon Athletics-branded events
• Administered student rewards programs; developed and conducted student survey to find opportunities for
improvement
• Promoted Elon University Athletics brand at community events
Education:
Elon University, Elon, NC May 2016
Dual Degree: B.S.B.A. Marketing | B.A. Strategic Communications
Eagle Scout, Boy Scouts of America | Technical Skills: Microsoft Office | Salesforce.com | KORE | Facebook Business Management |
Twitter | Snapchat | WordPress/Weebly | Adobe Photoshop, Premiere | Repucom | Double Click | Scarborough | Neilson | Digi Deck