BUSINESS IDEA

The business idea we starting BRAHMAIAH SUPERMARKET IN

KANDUKUR.The main objective is to provide best quality goods and services
with low prices to all level of income people.
BUSINESS DESCRIPTION

The business description is to provide quality goods and services with low
price each level of income people. For these we starting the BRAHMAIAH
SUPERMARKET IN KANDUKUR.

INTRODUCTION

A supermarket is a self-service shop offering a wide variety

of food, beverages and household products, organized into sections and shelves. It
is larger and has a wider selection than earlier grocery stores, but is smaller and
more limited in the range of merchandise than a hypermarket or big-box market.
The supermarket typically has aisles for meat, fresh produce, dairy, and baked
goods. Shelf space is also reserved for canned and packaged goods and for various
non-food items such as kitchenware, household cleaners, pharmacy products and
pet supplies. Some supermarkets also sell other household products that are
consumed regularly, such as alcohol (where permitted), medicine, and clothes, and
some sell a much wider range of non-food products: DVDs, sporting equipment,
board games, and seasonal items (e.g., Christmas wrapping paper in December

The traditional supermarket occupies a large amount of floor space,

usually on a single level. It is usually situated near a residential area in order to be
convenient to consumers. The basic appeal is the availability of a broad selection
of goods under a single roof, at relatively low prices. Other advantages include
ease of parking and frequently the convenience of shopping hours that extend into
the evening or even 24 hours of the day. Supermarkets usually allocate large
budgets to advertising, typically through newspapers. They also present elaborate
in-shop

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 OUR MISSION

To bring healthy, affordable food to our community. Our purpose is to

care for our members and other customer needs by providing a wide product
selection, outstandingly friendly and knowledgeable customer service, and by
doing this better than any other conventional store in our area.

OUR VISION

A vibrant healthy community with access to healthy affordable food

through a grocery store

OBJECTIVES

Building Sales and Profits

The major objective of most grocery store companies is to sell products and
earn the highest profits possible. However, grocery store owners face major
competition from other retailers like restaurants and mass merchandisers.

Building Customer Loyalty

Small grocery store companies aim to increase customer loyalty in their
stores. Loyal customers are those who repeatedly come back each week. One way
a small grocer builds a repeat customer base is through loyalty programs. Loyalty
programs are designed to reward customers according to their purchase volumes.
These rewards can include coupons on popular items or even free products.
Grocers may distribute magnetic stripe cards to track customers' purchases. These
plastic cards can be obtained through marketing agencies that specialize in
merchandising.

Improving Department Ratings

Some grocery store companies conduct periodic marketing research on their
various departments: Produce, deli, meat, dairy and customer service

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 e-scale retail organization, selling a wide variety of consumer goods on
the principle of self-service. They are rightly called as Self-Service Stores as
customers have to serve themselves and there are no counter salesmen to help the
customers. Supermarkets are also called Food Fairs or Pick Quicks. It is a large
scale retail trading organization housed in a large-size premise dealing mostly in
numerous varieties of food products, including groceries, fruits, vegetables, meat,
confectionery and dairy products. It is a retail trading organization which
resembles departmental stores but has a distinctive feature of self-service.

“Large store selling a wide variety of consumer goods, particularly food and small
articles of household requirements.”

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 NEED OF THE STUDY

1. Centrally located in big premises

Supermarkets are normally opened in a central locality where ample

space is available. It is housed in big premises. Without such premises proper
display of different goods cannot be arranged.

2. No sales pressure

One important feature of a supermarket is self-service. There is a

complete absence of salesmen and sales assistants. Thus, there is no sales pressure
of any kind. Customers can make a selection according to their needs and desires.

3. Maintains low prices

The prices of goods in the supermarkets are reasonable or low. This is

because they (companies running supermarkets) buy in bulk and enjoy all the
advantages of bulk buying. Similarly, their salary bill is low due to the absence of
salesmen and sales assistants.

4. Sell goods on a cash basis

Supermarkets sell goods on 'Cash and Carry basis.' In such a kind of a

business, credit facilities are usually not offered. This reduces bad debts.

5. Deals in necessaries of life

Supermarket deals in commodities, which are required regularly. Thus,
they deal in tinned products of well-known brands, groceries and provision,
readymade garments, fruits, etc. The turnover is quick as the demand for the
necessaries of life is a continuous one.

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6.Deals in pre-packed goods

Supermarket normally deals in pre-packed goods or products. It uses latest

and up to date packing material to protect quality and quantity. On all packages,
prices, weights, particulars of goods, grade and quality are specified.

7.Provides a great shopping convenience

Supermarket provides a great deal of shopping convenience as all goods are

available under one roof.

8. Keeps variety of goods

Supermarkets keep all varieties, novelties and brands which give ample
scope for selectiSelf-service storeCustomers are given attractive trolleys or hand
baskets or bags for keeping goods which they want to buy. Goods are
systematically arranged and beautifully displayed. Customers select these goods
and keep them in the trolley. Finally, they have to come to the billing section for
making payment and then delivery is given at the delivery counter.S

SCOPE OF THE STUDY

e-scale retail organization, selling a wide variety of consumer goods on
the principle of self-service. They are rightly called as Self-Service Stores as
customers have to serve themselves and there are no counter salesmen to help the
customers. Supermarkets are also called Food Fairs or Pick Quicks. It is a large
scale retail trading organization housed in a large-size premise dealing mostly in
numerous varieties of food products, including groceries, fruits, vegetables, meat,
confectionery and dairy products. It is a retail trading organization which
resembles departmental stores but has a distinctive feature of self-service.

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 REVIEW OF LITERATURE
The traditional supermarket occupies a large amount of floor space,
usually on a single level. It is usually situated near a residential area in order to be
convenient to consumers. The basic appeal is the availability of a broad selection
of goods under a single roof, at relatively low prices. Other advantages include
ease of parking and frequently the convenience of shopping hours that extend into
the evening or even 24 hours of the day. Supermarkets usually allocate large
budgets to advertising, typically through newspapers. They also present elaborate
in-shop

Follow these tips for filling that list with the healthiest foods from each aisle.
 Bakery and Bread.
 Meat and Seafood.
 Pasta and Rice.
 Oils, Sauces, Salad Dressings, and Condiments.
 Cereals and Breakfast Foods. ...
 Soups and Canned Goods. ..
 Frozen Foods. ...
 Dairy, Cheese, and Eggs.

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 30 Items that Should Be On Everyone’s Basic Grocery

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 CONCLUSION

Smaller business should make shopping an experience, something unique

to increase their market share and profit. The process of consumption and the
shopping in particular has to be made meaningful again. The new smaller stores
seem to be a reaction to the big chain stores with a big offer and small prices.
When the big supermarkets began their rise to market domination, especially the
smaller grocery stores had a hard time. These smaller stores mostly vanished from
the street. With the increase in popularity of these smaller stores you could
question whether consumers see a difference between the ‘consumption value’ of
buying there, in this case, fruit at a local store or buying it at a supermarket.