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  • Para/Stage Intro. Growth Maturity Decline

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    Kunjal Rambhia
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    The document outlines the typical stages in a product's lifecycle: introduction, growth, maturity, and decline. It provides details on how key business factors like sales, profits, strategies, customers, and the marketing mix of product, price, place, and promotion tend to change at each stage of the lifecycle. The goal during the growth stage is to keep expanding the product's adoption rate.

    Descrizione originale:

    Product Life Cycle Marketing parameters Financial parameters

    Titolo originale

    PLC Parameters

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    The document outlines the typical stages in a product's lifecycle: introduction, growth, maturity, and decline. It provides details on how key business factors like sales, profits, strategies, customers, and the marketing mix of product, price, place, and promotion tend to change at each stage of the lifecycle. The goal during the growth stage is to keep expanding the product's adoption rate.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    13 visualizzazioni1 pagina

    Para/Stage Intro. Growth Maturity Decline

    Caricato da

    Kunjal Rambhia
    The document outlines the typical stages in a product's lifecycle: introduction, growth, maturity, and decline. It provides details on how key business factors like sales, profits, strategies, customers, and the marketing mix of product, price, place, and promotion tend to change at each stage of the lifecycle. The goal during the growth stage is to keep expanding the product's adoption rate.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 1

    8-4-19

    PARA/STAGE INTRODUCTION GROWTH MATURITY DECLINE

    Sales Low Fast Growth Slow Growth Decline

    Profit Marginal Rapid Rise Falling Margins Low Margins


    Even A Loss

    Strategic Thrust Market Devmnt. Penetration Defend Share Cut Costs


    Reposition
    Withdraw

    Customer Targets Innovators Form New Shed Segments Selective Expo.


    Non-users Segment New Markets

    Competition Few Intense/Growing Many Efficient Limited


    Ones
    Differential Advtg. Superior Perf. Brand Name Price, Unique Business Exper.
    New Benefit, Corporate Iden. Service Low Cost
    Features Producer. Staying
    Power

    Goal Pioneer Acceptance Keep The Ball Rolling

    PARA/STAGE INTRO. GROWTH MATURITY DECLINE

    Product Unique Improvement Different Rationalize


    on innovation Variety

    Price Low or Prem. Lower with Maintain Smaller


    High Volume Margin Margin

    Promotion Incentive to use Heavy Loyalty Reminder


    Induce Trial Formation Messages

    Distribution Build Network Fast Spread out Specific Limited


    Territory Coverage.
    Explore New
    Markets
    Advertising Focus Awareness Brand Name Value for Rationalize
    Building Performance Money

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