PROJECT SCOPE

What problem / opportunity are you addressing?

There is a good opportunity for interior designing business because many of them postponing to do
it later after the construction of their new home because of financial constrain.

As well as people who resides in apartments

So targeting them could be a wise thing for us to grow in our business

Provide a target customer segment?

Our targeted customers range from 26-55.

premium segment

Upper middle class

Middle class

What is your initial check question before interview?

Do you prefer to live in a westernised culture?

what changes have you done recently in your home?

COFFEE CONVERSATION WITH YOUR CUSTOMER – BASIC TEMPLATE

Tell me a story about the last time

I have been to my relatives home few months back ND

I was amazed by the way the interior of their home

Can you detail the steps? (get at-least 25 pointers)

They suggested me to do it for my home

Then I got the contact of those designer who had done for them

What parts of the process are convenient?

They provided end to end solution

What are the hardest / painful / frustrating steps?

Cost

Why was that hard/ painful?

How do you solve it / go about it today? Do you have any shortcuts?

FINAL ETHNOGRAPHIC QUESTIONNAIRE

What are people trying to get done, regardless of what they are currently buying?

People are trying to satisfy their personal and family members needs and desire

When was the last time?

What drives differences in their jobs to be done? What are the needs, attitudes, and circumstances that inspire
particular jobs?

Inspired by word of mouth

Neighbours and relatives had done it

Tv ads and magazine

What do people do today? Where does there appear to be non-consumption?

One of the biggest challenges interior designers face is selling big ideas. Often times, you only have pictures or
a floor plan to try and express the feelings of an entire room. It’s hard to sell something that doesn’t physically
exist

What are the pain points?

Finding the best which fits into their budget

How do people evaluate new solutions?

Yes they evaluate by looking how effectively the service provider could help to get the job done

1. Why do we need customer journey mapping?

To identify the problem of the customer

1. Find an alternative format of customer journey mapping and justify how that format is
better than the one you learnt? (draw the template and explain in 300 words

Understanding the existing problem with the customer, and the buying behaviour of them

Experiencing different things to different people. To truly understand the connection between
design and experience from the user perspective, we need to understand users experiences.

We try to find psychographic analysis, demographic analysis, and other methods to understand the
complexity of the human experience and its connection to design from multiple angles

How does design influence their emotions and sense of place?. These findings will inform innovative
design solutions and strategies that drive emotional connections and customer loyalty.
CUSTOMER JOURNEY MAP

WHAT DOES YOUR CUSTOMER WANT TO GET DONE

Functional Jobs Job Drivers for the Functional Jobs:

1. To get their need to be satisfied 1.Internal or external stimuli

2. To get their home furnished or decorated 2.

3. Societal status how do their home should 3.

look

Emotional Jobs: Job Drivers for the Emotional Jobs:

1. Self satisfaction 1. Psychcological factors

2. 2.

3. 3.

Personal Jobs: Job Drivers for the Personal Jobs:

1. To find the best service providers 1.

2. 2.

3. 3.