To identify needs, you must both listen and ask the right questions.

After identifying needs,

always check for additional or related needs. Use your knowledge and experience
to identify and present the right products, services, and solutions to meet
your customers' needs.

identify customer needs

establish target specifications

target specifications are established after the customer needs haveThe been identified but before the
product concepts have been generated and most promising one(s) selected. The process
ofestablishing the target specification

generate product concept

1. Develop general understanding of the problem and break it into subproblems if
necessary.
2. Ideal inputs to the concept generation process include: ...
3. Decompose complex problem into simpler subproblems. ...
4. Once the problem decomposition is complete, the team chooses the subproblems that
are.
analyze competitive products
The purpose of the competitive analysis is to determine the strengths and weaknesses of
the competitors within your market, strategies that will provide you with a distinct advantage,
the barriers that can be developed in order to preventcompetition from entering your market,
and any weaknesses that can be exploited

select a product concept

Use product benchmarking to identify differentproduct concepts. Develop derivative ideas.
Perform sufficient definition and development of each conceptto evalaute against the decision
criteria determined in the next step. Evaluate the concept alternatives using
the Concept Selection Matrix.

refine product specification

A Product Specification is a document that provides critical defining information about
a product and can include identification of the manufacturer; a list of rules, bans and standards
that apply to the item; design specifications and productimages that visually illustrate
the product and note distinguishing ...

perform economic analysis

Economic analysis takes into account the opportunity costs of resources employed and
attempts to measure in monetary terms the private and social costs and benefits of a project to
the community or economy.

plan the remaining development project

A aggregate project plan (APP) is the process of creating development goals and objectives
and using these goals and objectives to improve productivity as well as development
capabilities. The purpose of this process is generally to ensure that each project will accomplish
its development goals and objectives