1) Which of the following typeNo.

of websites
of users do you visit?
Social Networking 377
Web search engines 389
Blogs & Forums 277
Video-sharing webs 322
Web directories 211
Social News and bo 156
Photo Sharing 288
Wiki websites 355
450
Community-driven 259 400 377 3
350
300
250
200
150
100
50
0
s
s i te i ne
g g
kin en
or h
rc ogs
tw s ea
Ne Bl
a l e b
ci o
So
W de
Vi

S
 No. of users
450
400 377 389
355
350 322
277 288
300 259
250 211
200 156
150
100
50 No. of users
0
s s s s s s g s te
s i te i ne rum s i te ri e s i te a ri n s i te A s i
g o
ng en Fo web ect i ng Sh
b
we Q&
r ki h & g i r r k to i n
o c s d k
etw s ea
r
lo
g
a ri n eb kma Pho Wi ri ve
B sh W oo -d
l N eb o- i ty
c ia W e d
b n
So d n u
Vi sa m
w o m
e C
lN
ic a
So
No. of users
384 Facebook
301 LinkedIn
266 Twitter
134 Orkut
199 Others

No. of users
450
400 384
350
301
300 266
250
199
200
150 134
100
50
0
Facebook LinkedIn Twitter Orkut Others
No. of users

266
No. of users
199

134

Twitter Orkut Others

 No. of users
Google 395
Yahoo 38
StumbleUp 28
Facemoods 99
Bing 88
Others 41

No. of users
450
395
400
350
300
250
200
150 99 88
100
38 28 41
50
0
le oo n s ng rs
og h po ood Bi the
o Ya eU O
G bl em
um Fac
St
No. of users

No. of users
99 88
28 41

n ds ng rs
oo Bi the
m O
ce
Fa
 No. of blog-followers
0 165
1 111
2 to 5 92
More than 32

No. of blog-followers
180 165
160
140
120 111
100 92 No

80
60
40 32
20
0
0 1 2 to 5 More than 5
of blog-followers

92 No. of blog-followers

32

2 to 5 More than 5
 Value to recommendation on blog
Yes 244
No 88
May be 68

Value to recommendation on b
300
244
250

200
Value to
on blog
150

100 88
68
50

0
Yes No May be
commendation on blog

Value to recommendation
on blog

8
68

May be
1) How many forums do you actively follow?
o 0
o 1
o 2-5 No. of forum-followers
o More than 5 0 216
1 133
2 to 5 42
More than 9 No. of forum-followers
400
250
216
200

150 133 No.

100

50 42
9
0
0 1 2 to 5 More than 5
of forum-followers

No. of forum-followers

42
9

2 to 5 More than 5
 Value to recommendation on forums
Yes 194
No 107
May be 99
400

Value to recommendation on fo
250

200 194

150 Value to
on foru
107 99
100

50

0
Yes No May be
ommendation on forums

Value to recommendation
on forums
7 99

May be
 No. of users
YouTube 364
DailyMotio 200
Google Vid 177
Yahoo Vid 99
Others 301

No. of users
400 364
350
301
300
250
200
200 177
150
99
100
50
0
be on eo de
o rs
u Tu oti Vid Vi the
Yo M l e o O
ily og ho
Da Go Ya
No. of users

301

177
No. of users
99

eo o rs
id de he
e V Vi O t
l o
ho
Ya
 Watching Ads prior to video
Yes 83
No 273
Sometimes 44
400

Watching Ads prior to video

300
273
250

200
Wat
vide
150

100 83
44
50

0
Yes No Sometimes
ng Ads prior to video
73

Watching Ads prior to

video

44

No Sometimes
 Finding information about products on search-engines
Never 3
Once 23
2 to 5 266
More than 104
396

Finding information about products on sea

300
266
250

200 Finding info

products on
150 engines
104
100

50
23
3
0
Never Once 2 to 5 More than 5
about products on search-engines
266

Finding information about

products on search-
engines
104

2 to 5 More than 5
 Wikipedia use to know about a product
Yes 66
No 334
400

Wikipedia use to know about a p

400
350 334

300
250 Wiki
abou
200
150
100 66
50
0
Yes No
e to know about a product

334

Wikipedia use to know

about a product

No
 Community Q-A websites for product information
Yes 23
No 377
400

Community Q-A websites for product in

400 377
350
300
250 Commun
for prod
200
150
100
50 23
0
Yes No
websites for product information
377

Community Q-A websites

for product information

No
 Help of internet in purchase-decision
48 Yes, often
154 Yes, just once or twice
170 No, but open to the idea
28 No, neither keen to do so in future
P.S. You c 400

Help of internet in purchase-dec

170
180 154
160
140
120
100
80 48
60 28
40
20
0 H
en e ea re p
ic tu
of tw id fu
s, or th
e
in
Ye e to
nc so
o en do
st op to
ju t
s, bu en
Ye No
,
r ke
e
ei th
,n
No
 net in purchase-decision
170

28

Help of internet in
ea re purchase-decision
id tu
e fu
th in
to so
en do
to
en
r ke
e
ei th
,n
No
 Attention on ads
Yes 199
No 201

Attention on ads
201.5
201
201

200.5

200

199.5
199
199

198.5

198
Yes No
ttention on ads
201

Attention on ads

No
 Purchased on internet ever?
Yes 178
No 222
400

Purchased on internet ever

250
222

200 178

150 Purc
ever

100

50

0
Yes No
sed on internet ever?
222

Purchased on internet
ever?

No
 1) Do you ever share a something posted in the page of a company/product/service/brand with your in
o Yes
o No
P.S. You can select just one option.

Content-sharing
Content-sharing 400 376
Yes 376 350
No 24 300
250
200
150
100
50 24
0
Yes No
uct/service/brand with your internet friends?

ontent-sharing

Content-sharing

24

No
 Online query-solving
Yes 46
No 354

Online query-solving
400
354
350
300
250
Onl
200
150
100
46
50
0
Yes No
ne query-solving
354

Online query-solving

No
 1) How would you react if you find that your comments or concerns are not being addressed?
o Won’t make a big deal about it
o I would be irritated for sometime
o I would leave the site and never go there again

P.S. You can select only one option.

Possible reaction to non-response Possible reaction to non-respo

Won't make 77
I would be 198 250
I would lea 125 198
400 200

150 Possibl
125 respon

100
77

50

0
Won't make a big deal about it
 not being addressed?

action to non-response

198

Possible reaction to non-

125 response

ut it
 1 2 3 4 5
Google
search
engine Score
Online
Forums Google 1 20 59 90 230 400
LinkedIn Forums 20 181 50 101 48 400
Twitter LinkedIn 100 100 170 20 10 400
FaceBoo
k Twitter 110 80 100 70 40 400
Websites Facebook 30 50 50 90 180 400
Blogs Wikipedia 30 190 20 70 100 410
Blogs 60 10 270 55 5 400

Score
Google 4.32
Forums 2.94
LinkedIn 2.35
Twitter 2.625
Facebook 3.85
Wikipedia 3.125
Blogs 2.8375
Score

4.32
2.94
2.35

2.625
3.85
Score
5
3.125 4.5 4.32
2.8375 4 3.85
3.5 3.125
2.94 2.8375
3 2.625
2.5 2.35
Score
2
1.5
1
0.5
0
le m
s In er oo
k i a
og
s
oog ru ked wi tt b ed Bl
Fo ce ik p
G Li n T
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