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Personal Profile:
Name : Age :
Occupation : Education :
Gender : E-Mail :
Questions:
1. Are you aware of the brand ‘Mysore Sandal’?
a. YES [ ] b. NO [ ]
2. What is your opinion about Mysore Sandal Soap?
i. Excellent [ ]
ii. Very good [ ]
iii. Good [ ]
iv. Average [ ]
v. Poor [ ]
3. What is the reason for your purchase of Mysore Sandal products particularly
i. Price [ ]
ii. Quality [ ]
iii. Quantity [ ]
iv. Neutrality [ ]
4. Does Brand make any difference to you?
i. Yes [ ] ii. No [ ]
10. What is your opinion on the advertising strategy of Mysore Sandal Soap?
a. Excellent [ ]
b. Good [ ]
c. Insufficient [ ]
d. Average [ ]
e. Poor [ ]
Quality
Fragrance
Price
Package
Advertisement
16. Are you using any other product of KSDL (Mysore Sandal Brand)?
a. Yes [ ] b. No [ ]
17. Frequency of purchase is:
a. Once in 15 Days [ ] b. Once in a Month [ ]
c. Once in 2 Months [ ]