SWOT ANALYSIS 1

GUEST LECTURE – Dr. Ramesh Venkatesan

STRENGTHS WEAKNESSES
• Prevalent Video Ads of Cornitos, Ease my Trip and
• GE Healthcare Ad played only twice before

S
GE Healthcare prior to Lecture.

W
the lecture, despite the Lecturer being an
• Billboard with GE Healthcare branding placed at employee of GE Healthcare.

entrance of EEE Audi, billboard having info about • Content provided on the billboard wasn’t
GE Healthcare placed near stage. very informative.

• Pragyan Head of Marketing awarded Dr. Ramesh • No pamphlets specific to company were
distributed.
the Institute Memento.

OPPORTUNITIES THREATS
•

•
Titling of EEE Auditorium as “GE
Healthcare – EEE Auditorium”.

Advertisement on pamphlets
O T • Lack of GE Healthcare advertisement may
discourage the company regarding future
sponsorships.

distributed during Guest Lecture. • Due to the audience being small, company
may be discouraged to send people for
similar events in future.
Cornitos Screen Presence 2
GE Healthcare Information
Billboard 3
Standees of other Sponsors – Stage
4
Presence
GE Healthcare Sign at Entrance 5
 SWOT ANALYSIS 6
Robowars

STRENGTHS WEAKNESSES
• Crowd-pulling event. • No billboard presence of any sponsors.
• Conveniently placed adjacent to Barn Hall
and PR Desk, managing to capture visitors. S W • Emcee didn’t announce sponsors.

OPPORTUNITIES THREATS
•

•
Emcee can announce Sponsors.

Portfolio “Robowars Partner” can be

provided to relevant company.
O T •

•
No branding-specific to any company,
despite immense potential.

Threat to the event being scrapped

• Lot of potential for marketing, as it is a altogether.
crowd-puller.
Robowars 7
 SWOT ANALYSIS 8
Deep Learning Workshop – HP Enterprises

STRENGTHS WEAKNESSES
• Workshop is relevant to sponsor – HP • No billboards, standees or other

•
Enterprises.

Attended by roughly 60 students making it

a popular workshop.
S W •
signage outside Orion G4, where the
workshop was conducted.

No poster was made for the event.

• Certificates distributed had HP Branding.

OPPORTUNITIES THREATS
•

•
Emcee can announce Sponsors.

Portfolio “Robowars Partner” can be

provided to relevant company.
O T •

•
No branding-specific to any company,
despite immense potential.

Threat to the event being scrapped

altogether.
• Lot of potential for marketing, as it is a
crowd-puller.
Deep Learning Workshop 9
 1
SWOT ANALYSIS 0
Orion and LHC
STRENGTHS
• People stayed back after completing the WEAKNESSES
workshop/event to view other events • No billboards, standees or other

•
(Orion).

An Elite Biscuits representative was

present in Event rooms like Gamescape,
S W •
signage outside Orion G4, where the
workshop was conducted.

No signboards inside LHC.

handing out goodies.

• LHC had attractive signage at entrance.

OPPORTUNITIES THREATS
• TV at entrance of Orion and LHC can play

•
sponsor advertisements.

Orion can be branded with a company, for eg.

“L&T’s Orion” on app, posters and other
avenues.
O T • Elite Biscuits stand wasn’t getting
much attention; may influence future
sponsorship.

• Signage with sponsor logos on the LHC Road

can be placed.

• More stands and signage outside Orion

Entrance