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PROPOSAL

Title of new product:


Just One Puff

Programme Duration:
Between 1 and 3 minutes long

An executive summary (aims of product, outline of ideas,


synopsis):
I’m aiming to encourage people to stop smoking, warn them
of the dangers that smoking can do to the body, as well as
the dangers smoking can do to those around them. I’m
hoping the message will be clear to the audience, and make
them realise how serious the effects of smoking can be by
using a father smoking around his child. This will be shocking
to the audience, and some people will possibly be able to
relate to the boy and feel sympathy for him.

Product description
My product is an anti-smoking video which should encourage
people to stop smoking and inform people of the dangers of
smoking, and the impact it can have on yours and other’s
health.

Budget

No Budget
Details of production company. What resources and
personnel are needed?
 Nugtella Productions

 IPad to film, iMovie to edit – School resources

 Directors & Editors: Sophie Sartorius, Mia Bolland, Lauren


Powney, Matthew Palmer

How you might market and distribute the programme


I could use social media to market and distribute the programme. I
will create a short trailer from the advert and post it across social
media platforms as viewers can share the video, and it can reach a
wider audience. I could also post the full video online, as it’s short
and viewers prefer to watch short videos. It’ll also be easier to
attract the audience to the video as watching a trailer means the
audience will have to find the full video, or click on a separate link,
whereas posting the full video will gain more viewers. I’m also
hoping that the video will go viral and reach audiences across the
world. Using social media to distribute the video will be appropriate
due to my main audience being teenagers, as they’re more likely to
be on social media.
I could also create posters to promote my video, this would help
advertise to a wider, possibly older audience, as well as teenagers
who don’t have social media or just haven’t seen the video online.
Images and graphics to create visual support to the planning
ideas Examples of existing products that may be drawn on for
inspiration in terms of form, etc.
Details Plot Outline

My advert will begin with a close up of a man smoking around his son due to stress and
grief. The son, playing with his toys, will cough loudly as the smoke from his dad’s cigarette
is blown towards him.
This will catch the attention of Taj, the aspiring rapper. Taj aims to inform people of the
dangers of smoking through his raps, and wants to persuade people to stop smoking. He is
passionate about his raps, as he suffered from second hand smoking throughout most of his
childhood, and had to witness his mum suffer lung cancer.
Taj will walk up to the dad and begin rapping about smoking in hopes to make the child’s
dad stop, and make him realise how dangerous it is to smoke, especially around children.
The dad then realises what he’s doing and stamps out his cigarette. He walks away with his
arm around his son.

Character Profiles

Daniel is an 8 year old boy from Liverpool. He


lives a happy life, but his health could be at risk
due to his dad smoking. Daniel loves to spend
time with his dad, going to the park, playing
with friends etc. Daniel eats healthily with the
exception of some sweets and chocolate, and
is a happy and playful boy who is always full of
energy. He’s rarely ill, and has never suffered
from any serious illnesses. As Daniel’s dad has begun to smoke more,
especially around Daniel, he has developed a cough and often has
headaches and a sore throat.

Ben is a 32 year old man from Liverpool, and is


Daniel’s dad. Ben used to eat healthily,
exercise regularly and never took drugs,
smoked, and rarely drank alcohol. Ever since
his wife, Daniel’s mum, passed away, he took
up smoking to cope with the grief, and
stopped exercising regularly. Ben has been
diagnosed with asthma, and his mood has decreased.

Taj is an 18 year old man who wants to


make a career out of his rapping. He
spreads information about important
topics in his rap and attempts to persuade
people to stop smoking, doing drugs etc.
When he sees a parent smoking around
their child, he raps to the parent in an
attempt to spread more awareness of the dangers of smoking.

Set Design

My video will be filmed at a bus stop in


order to make it more realistic to the
viewer, and it gives a passer-by, Taj, the
opportunity to witness the second hand
smoking, and attempt to stop the dad
from smoking, or just smoking around his
child.

Title Ideas

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