PR Shortlist

Track Title Brand Product Entrant Company Entrant Country

A01 (Food & Drink)
Reach NEW AUSTRALIA-LAND MEAT AND LAMB THE MONKEYS PART OF AUSTRALIA
LIVESTOCK ACCENTURE INTERACTIVE
AUSTRALIA Sydney
Reach RICE KRISPIES KELLOGG RICE RICE KRISPIES EDELMAN Chicago USA
TREATS® LOVE KRISPIES TREATS TREATS
NOTES
Reach WIND NEVER FELT ABINBEV BUDWEISER DAVID Miami USA
BETTER
Reach MIRACLE WHIP, KRAFT HEINZ MIRACLE WHIP KRAFT HEINZ COMPANY USA
FLORIDA Chicago
Reach GAZA BORDER BEER ALEXANDER ALCOHOLIC DRINK- LEO BURNETT ISRAEL Bnei- ISRAEL
BREWERY BEER Brak
Reach THE SLOWEST PIZZA SARGENTO SARGENTO SHREDS OGILVY Chicago USA
DELIVERY
Reach THE DRESS FOR COCA-COLA BRASIL SCHWEPPES OGILVY São Paulo BRAZIL
RESPECT
Reach OCEANS WEEK AB INBEV CORONA X PARLEY WIEDEN+KENNEDY THE
AMSTERDAM NETHERLANDS

A02 (Other FMCG)

Reach THE TAMPON BOOK: A THE FEMALE THE TAMPON BOOK: SCHOLZ & FRIENDS Berlin GERMANY
BOOK AGAINST TAX COMPANY A BOOK AGAINST
DISCRIMINATION TAX
DISCRIMINATION
Reach LOVE LINES CHANDO CHINA MOTHER'S OGILVY SHANGHAI CHINA
DAY CAMPAIGN

A03 (Healthcare)
Reach OSTENDERS AZ DAMIAAN WORKING AS A D-ARTAGNAN Brugges BELGIUM
HOSPITAL NURSE
Reach LIFE LOLLI KMSZ (BONE LIFE LOLLI - A BBDO Düsseldorf GERMANY
MARROW DONATION LOLLIPOP
CENTER) DESIGNED TO SAVE
LIVES
Reach INTERNET'S REGINA MARIA PRIVATE McCANN BUCHAREST ROMANIA
RESIDENCY EXAM HEALTHCARE HEALTHCARE
NETWORK
Reach POLLEN COUTURE ZYRTEC ZYRTEC FLEISHMANHILLARD Sydney AUSTRALIA

A04 (Consumer Durables)

Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach THE (SENIOR) GAME LENOVO COMPUTERS EHRENSTRAHLE DDB SWEDEN
CHANGERS Stockholm
Reach BIXBY VOICE SAMSUNG BIXBY VIRTUAL CHEIL INDIA Gurgaon INDIA
FOREVER ELECTRONICS ASSISTANT

A05 (Automotive)
Reach POLO UNFAIL VOLKSWAGEN VOLKSWAGEN DDB SYDNEY AUSTRALIA
POLO
Reach TEENS PROVE THEIR MICHELIN NORTH TIRE KETCHUM New York USA
STREETTREAD AMERICA MANUFACTURER
Reach COMPETITORS’ SALE VOLVO VOLVO GREY BRAZIL São Paulo BRAZIL

A06 (Retail)
Reach IHOB: THE DAY IHOP IHOP IHOP DEVRIES GLOBAL New York USA
FLIPPED THE SCRIPT STEAKBURGERS
Reach BE AN OUTSIDER AT L.L.BEAN OUTDOOR FASHION JACK MORTON USA
WORK RETAILER WORLDWIDE Boston
Reach THE BIGGEST SECRET Albert Heijn with SUGAR TBWA\NEBOKO Amsterdam THE
DIET support of the Dutch NETHERLANDS
Diabetes Fund
Reach FAMILIARISED IKEA IKEA McCANN SPAIN Madrid SPAIN

A07 (Travel)
Reach IT'S A WONDERFUL VIRGIN TRAINS VIRGIN TRAINS THE ROMANS London UNITED KINGDOM
LINE
Reach MIND THE GAP BERLINER BVG SERVICEPLAN GERMANY GERMANY
VERKEHRSBETRIEBE Munich
Reach THE SOCIAL MEDIA IBIS/ACCOR HOTELS DIGITAL DETOX JUNG VON MATT/LIMMAT SWITZERLAND
SITTER SERVICE Zürich
Reach FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA Buenos ARGENTINA
Aires
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA Bogotá COLOMBIA
BORDERS
Reach CLOSED FOR VISIT FAROE ISLANDS THE FAROE MENSCH Copenhagen DENMARK
MAINTAINANCE - OPEN ISLANDS
FOR VOLUNTOURISM

A08 (Leisure)
Reach NO CEDAR. NO LEBANESE SAVE OUR CEDARS VMLY&R Dubai UNITED ARAB
LEBANON. BASKETBALL EMIRATES
FEDERATION

A09 (Media / Entertainment)

Reach CODE NAME: URI URI: THE SURGICAL MOTION PICTURE/ DENTSU WEBCHUTNEY INDIA
STRIKE MOVIE Mumbai
Reach THE BLANK EDITION AN-NAHAR NEWSPAPER IMPACT BBDO Dubai UNITED ARAB
PUBLICATIONS & EMIRATES
MEDIA
Reach THE FOOLITZER E-FARSAS INSTITUTIONAL LEO BURNETT TAILOR BRAZIL
PRIZES MADE São Paulo
Reach SISTER OF MAN AN-NAHAR BRAND IMAGE GREY Dubai UNITED ARAB
EMIRATES
Reach WE SPEAK METRO METRO MARURI GREY Guayaquil ECUADOR

A10 (Consumer Services / Business to Business)

Reach SANS FORGETICA RMIT UNIVERSITY RMIT UNIVERSITY NAKED COMMUNICATIONS AUSTRALIA
EDUCATION Sydney
Reach KICKING DOWN ANZ BRAND TBWA\MELBOURNE AUSTRALIA
BARRIERS
Reach UCB AGROBANKING UCB - UCASH, MOBILE BANKING GREY BANGLADESH Dhaka BANGLADESH
PROJECT SHWAPNO SERVICE
Reach THE ART GAP STANDARD INSTITUTIONAL TBWA\RAAD Dubai UNITED ARAB
EXHIBITION CHARTERED BANK EMIRATES

A11 (Not-for-profit / Charity / Government )

Reach SOUND OF SEA SEA SHEPHERD NGO TBWA\PARIS FRANCE
Reach A DAY TO REMEMBER FONDATION POUR LA NGO CLM BBDO Paris FRANCE
RECHERCHE
MÉDICALE (FRM)
Reach SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE IRELAND
INTERACTIVE Dublin
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London UNITED KINGDOM
Reach I DON’T WANT THIS ON OCEANA INSTITUTIONAL McCANN LIMA PERU
MY CEVICHE / NO
QUIERO ESTO EN MI
CEVICHE
Reach UNQUIET VOICES ANAIS ASSOCIATION DOMESTIC CENTRADE CHEIL ROMANIA
VIOLENCE BUCHAREST
Reach ENDANGERED CANADIAN DOWN SUPPORT FOR FCB CANADA Toronto CANADA
SYNDROME SYNDROME SOCIETY CANADIAN DOWN
SYNDROME
SOCIETY
Reach THE LIFE SAVING PERUVIAN MINISTRY PERUVIAN CIRCUS GREY PERU Lima PERU
SOAP OPERAS OF HEALTH MINISTRY OF
HEALTH
Reach #BRAILLEBRICKSFORA DORINA NOWILL #BRAILLEBRICKSFO LEW'LARA\TBWA São Paulo BRAZIL
LL FOUNDATION FOR RALL
THE BLIND
Reach THE COLOR SOM SAMEN ONDERWIJS TBWA\BELGIUM Brussels BELGIUM
EXPERIMENT MAKEN
Reach TWINKLE TWINKLE TINY TICKERS CHARITY TINY GOLIN London UNITED KINGDOM
LITTLE HEART TICKERS
Reach TOXIC TOBY BREEZOMETER / BREEZOMETER / McCANN LONDON UNITED KINGDOM
BRITISH LUNG BRITISH LUNG
FOUNDATION / FOUNDATION /
WORLD HEALTH WORLD HEALTH
ORGANIZATION ORGANIZATION
Reach SECOND CHANCES DONATE LIFE DONATE LIFE CASANOVA//McCANN Costa USA
CALIFORNIA CALIFORNIA Mesa
Reach WWF I'M AN WWF NON PROFIT 2012 AGENCY Warsaw POLAND
ENDANGERED
SPECIES
Reach THE ZERO 28 TOO MANY (FGM) FEMALE IMPACT BBDO Dubai UNITED ARAB
TOLERANCE RIBBON GENITAL EMIRATES
MUTILATION

B02 (Social Community Building & Management)

Reach DISTRACTED UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
GOALKEEPER
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London UNITED KINGDOM
Reach MILES FOR THE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
PEOPLE
Reach THE REAL MACHADO UNIVERSITY ZUMBI CORPORATE GREY BRAZIL São Paulo BRAZIL
DOS PALMARES

B03 (Real-time Response)

Reach BAGELGATE KRAFT-HEINZ PHILADELPHIA DROGA5 New York USA
CREAM CHEESE
Reach THE ELECTRIC CHEVROLET BOLT EV COMMONWEALTH//McCANN MEXICO
HELPER Mexico City
Reach HAMBERDERS BURGER KING FAST FOOD MULLENLOWE Boston USA
Reach THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo BRAZIL
Reach BLACK SALARY INSTITUTO INSTITUTIONAL LEO BURNETT TAILOR BRAZIL
FRIDAY IDENTIDADES DO MADE São Paulo
BRASIL ( ID_BR ) -
BRAZIL’S IDENTITIES
INSTITUTE

B04 (Co-creation & User Generated Content)

Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach DISTRACTED UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
GOALKEEPER
Reach I LOVE MY BALLS LIGA CONTRA EL CLINICAL CHECK-UP WUNDERMAN THOMPSON PERU
CANCER Lima
Reach THE PEOPLE'S INK LA PRENSA DIARIO LA PRENSA TBWA\NICARAGUA Managua NICARAGUA
Reach REBUILDING HISTORY NATIONAL MUSEUM INSTITUTIONAL AFRICA São Paulo BRAZIL
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London UNITED KINGDOM

B05 (Innovative Use of Social Media)

Reach THE SOCIAL MEDIA IBIS/ACCOR HOTELS DIGITAL DETOX JUNG VON MATT/LIMMAT SWITZERLAND
SITTER SERVICE Zürich
Reach #STILLSPEAKINGUP PROPUESTA CÍVICA LEGAL PUBLICIS MEXICO Mexico MEXICO
AC SPONSORSHIP FOR City
THE FAMILIES OF
MURDERED
JOURNALISTS IN
MEXICO.

B06 (Websites & Microsites)

Reach 100 WORDS SAVE THE CHILDREN CHILDREN'S RIGHTS OVERMAN Seoul SOUTH KOREA
PAIN_TING KOREA
Reach THE UNKNOWN FACE HISTORIAL DE LA CENTENAIRE 14-18 FF PARIS FRANCE
GRANDE GUERRE DE
PERONNE

C02 (PR Effectivesness)

Reach RICE KRISPIES KELLOGG RICE RICE KRISPIES EDELMAN Chicago USA
TREATS® LOVE KRISPIES TREATS TREATS
NOTES
Reach 88 YEAR OLD NEWS FUNDACIÓN LAS FUNDACIÓN LAS McCANN SANTIAGO CHILE
ANCHOR ROSAS ROSAS Santiago
Reach I DON’T WANT THIS ON OCEANA INSTITUTIONAL McCANN LIMA PERU
MY CEVICHE / NO
QUIERO ESTO EN MI
CEVICHE
Reach LOVE LINES CHANDO CHINA MOTHER'S OGILVY SHANGHAI CHINA
DAY CAMPAIGN
Reach BIG MAC 50TH MCDONALD'S BIG MAC GOLIN Chicago USA
ANNIVERSARY
Reach RANG-TAN ICELAND FOODS LTD GROCERIES WEBER SHANDWICK UNITED KINGDOM
Manchester

D01 (Media Relations)

Reach THE REAL KASHMIR ADIDAS OFFICIAL CHEIL INDIA Gurgaon INDIA
PARTNERSHIP WITH
REAL KASHMIR FC
(FOOTBALL CLUB)
Reach #COVERTHEPROGRES DISCOVER PUERTO TRAVEL & TOURISM KETCHUM New York USA
S RICO
Reach FLEMISH MASTERS VS VISIT FLANDERS FLEMISH MASTERS BOWLING BRANDS Antwerp BELGIUM
SOCIAL MEDIA IN THE
21TH CENTURY
Reach PLANET OR PLASTIC NATIONAL NATIONAL McCANN NEW YORK USA
GEOGRAPHIC GEOGRAPHIC
Reach READ MORE. LISTEN UNESCO, THE NEW WORLD PRESS DROGA5 New York USA
MORE. YORK TIMES AND FREEDOM DAY
PARTICIPATING NEWS
ORGANIZATIONS
Reach RANG-TAN ICELAND FOODS LTD GROCERIES WEBER SHANDWICK UNITED KINGDOM
Manchester
Reach THE LAND OF FREE HELSINGIN SANOMAT HELSINGIN TBWA\HELSINKI FINLAND
PRESS SANOMAT
NEWSPAPER

D02 (Use of Events & Stunts)

Reach HIDDEN FLAG FELGTB/ELDIARIO.ES FELGTB LOLA MULLENLOWE Madrid SPAIN
Reach SOUND OF LIGHT HUAWEI HUAWEI MATE 20 OGILVY GERMANY Frankfurt GERMANY
PRO
Reach PAVING FOR PIZZA DOMINO'S PIZZA DOMINO'S PIZZA DOMINO'S PIZZA Ann Arbor USA
Reach THE HEALING HOUSE CASEY HOUSE HIV/AIDS BENSIMON BYRNE Toronto CANADA
AWARENESS
Reach DISTRACTED UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
GOALKEEPER
Reach REESE'S HALLOWEEN REESE'S REESE'S PEANUT ZENO GROUP New York USA
CANDY CONVERTER BUTTER CUPS
Reach THE UNBREAKABLE UNILEVER - CSR EVENT 180HEARTBEATS+JUNG V POLAND
RAINBOW BEN&JERRY'S MATT Warsaw
Reach PORTER NOVELLI'S STREET GRACE ADVOCACY AND PORTER NOVELLI ATLANTA USA
STOP TRAFFICK AWARENESS
CAMPAIGN CAMPAIGN
Reach FRANCE ACCESSIBLE APF FRANCE France Accessible BRAND STATION Paris FRANCE
HANDICAP
Reach TWINKLE TWINKLE TINY TICKERS CHARITY TINY GOLIN London UNITED KINGDOM
LITTLE HEART TICKERS
Reach CONFISCATED TOYS PEOPLE IN NEED PEOPLE IN NEED VMLY&R PRAGUE CZECH REPUBLIC
Reach IKEA HE(ART) IKEA IKEA ART OGILVY & SOCIAL.LAB BELGIUM
SCANNER COLLECTION BELGIUM Brussels
Reach GRAVE OF THRONES FOXTEL PAY TV DDB SYDNEY AUSTRALIA
Reach SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE IRELAND
INTERACTIVE Dublin
Reach PHILIPS PHILIPS & THE PHILIPS OGILVY JOHANNESBURG SOUTH AFRICA
#SHAVETOREMEMBER NELSON MANDELA
FOUNDATION

D03 (Use of Celebrity, Influencers & Key Opinion Leaders)

Reach CHOOSE THE PESCANOVA SHRIMPS LOLA MULLENLOWE Madrid SPAIN
MOUSTACHE
Reach #DEFYTHENAME MONICA LEWINSKY ANTI-BULLYING BBDO NEW YORK USA
Reach LIFE LOLLI KMSZ (BONE LIFE LOLLI - A BBDO Düsseldorf GERMANY
MARROW DONATION LOLLIPOP
CENTER) DESIGNED TO SAVE
LIVES
Reach LUNA BAR EQUAL PAY CLIF BAR & COMPANY LUNA BAR GOLIN Los Angeles USA
CAMPAIGN
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London UNITED KINGDOM
Reach SONRIE VENEZUELA VENMUNDO SONRIE VENEZUELA MARURI GREY Guayaquil ECUADOR
Reach INSTRUMENT OF SHINEMSD SHINE MSD PUBLICIS New York USA
HOPE
Reach LIFESTREAMS FUNDACIÓN FUNDACIÓN WUNDERMAN THOMPSON PERU
PERUANA DE PERUANA DE Lima
CÁNCER CÁNCER
Reach MY OTHER TEAM IS WELLS FARGO FINANCE BBDO SAN FRANCISCO USA
MEXICO
Reach RENT A FINN VISIT FINLAND – THE DESTINATION SEK | PART OF GREY FINLAND
FINNISH TOURIST FINLAND Helsinki
BOARD
Reach REFURBISHED BACK MARKET BACK MARKET BETC Paris FRANCE
TWEETS
Reach THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo BRAZIL
Reach THE SENSE OF BBVA BBVA LLYC Madrid SPAIN
COCOA
Reach I TOUCH MYSELF BERLEI BREAST CANCER WUNDERMAN THOMPSON AUSTRALIA
PROJECT X SERENA AWARENESS Sydney
Reach DEEP FRAUD HSBC ONLINE FRAUD WEBER SHANDWICK UNITED KINGDOM
AWARENESS London
Reach #STOPMITHANI HDFC BANK HDFC BLOOD LEO BURNETT INDIA INDIA
DONATION CAMPS Mumbai

D04 (Launch / Re-launch)

Reach BLACKOUT TRACK ASICS GEL-KAYNO 25 EDELMAN London UNITED KINGDOM
RUNNING SHOES
Reach LIFE LOLLI KMSZ (BONE LIFE LOLLI - A BBDO Düsseldorf GERMANY
MARROW DONATION LOLLIPOP
CENTER) DESIGNED TO SAVE
LIVES
Reach SEARCHING FOR THE DIAGEO TANQUERAY FLOR PS21 Madrid SPAIN
SPECIAL COLOUR OF DE SEVILLA
SEVILLE
Reach LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEO BURNETT CHICAGO USA
LEMONADE
Reach AN UNREPEATABLE TRAPA CHOCOLATES TRAPA - PALM OIL FCB&FIRE Madrid SPAIN
PHOTOGRAPH? FREE CHOCOLATES

D05 (Brand Voice & Strategic Storytelling)

Reach MY SPECIAL AFLAC AFLAC MY SPECIAL AFLAC AFLAC Columbus USA
DUCK DUCK
Reach PETAL PAINT JAT HOLDING JAT PAINTS PETAL LEO BURNETT Toronto CANADA
PAINT
Reach ALL TOGETHER KELLOGG'S KELLOGG'S CEREAL LEO BURNETT CHICAGO USA
CEREAL
Reach KRAFT NOW PAY KRAFT HEINZ KRAFT HEINZ LEO BURNETT CHICAGO USA
LATER
Reach COLA TRUCE PEPSI BRAND PEPSI TRACYLOCKE Wilton USA
Reach A UNIQUE BOND BOEHRINGER PHARMA COMPANY BURSON COHN & WOLFE UNITED KINGDOM
INGELHEIM London
Reach CHANGING THE GAME MICROSOFT XBOX McCANN NEW YORK USA
Reach WE BELIEVE GILLETTE GROOMING - MMK+ New York USA
BLADES AND
RAZORS
Reach REFRAMING HONG HONG KONG TOURISM GREY HONG KONG HONG KONG
KONG TOURISM BOARD
Reach 02.38 AM SNCF SNCF RESEAU TBWA\PARIS FRANCE
Reach THE WRONG ANTHEM LEBANESE SAVE OUR CEDARS VMLY&R Dubai UNITED ARAB
BASKETBALL EMIRATES
FEDERATION
Reach THE REMARKABLE STABILO STABILO BOSS DDB DÜSSELDORF GERMANY
HEDY INTERNATIONAL HIGHLIGHTER PEN
GMBH

D06 (Content-led Engagement & Marketing)

Reach 100 WORDS SAVE THE CHILDREN CHILDREN'S RIGHTS OVERMAN Seoul SOUTH KOREA
PAIN_TING KOREA
Reach AUSTRALIA'S WORST HEART FOUNDATION HEART DISEASE NEWS CORP AUSTRALIA AUSTRALIA
SERIAL KILLER AUSTRALIA AWARENESS AND Sydney
ADVOCACY
Reach TRUCK ART BERGER PAINTS BERGER PAINTS BBDO PAKISTAN Lahore PAKISTAN
CHILDFINDER
Reach RAILROAD TIES ANCESTRY HISTORICAL WEBER SHANDWICK New USA
RECORDS/ York
DATABASE
Reach WE BELIEVE GILLETTE GROOMING - MMK+ New York USA
BLADES AND
RAZORS

D07 (Use of Technology)

Reach THE GENDERLESS COPENHAGEN PRIDE Q, THE VIRTUE Copenhagen DENMARK
VOICE GENDERLESS
VOICE
Reach MY SPECIAL AFLAC AFLAC MY SPECIAL AFLAC AFLAC Columbus USA
DUCK DUCK
Reach THE UNKNOWN FACE HISTORIAL DE LA CENTENAIRE 14-18 FF PARIS FRANCE
GRANDE GUERRE DE
PERONNE
Reach ART AGAINST BREAST JUDIT VIRAG JUDIT VIRAG DDB BUDAPEST HUNGARY
CANCER GALLERY GALLERY
Reach 02.38 AM SNCF SNCF RESEAU TBWA\PARIS FRANCE

E01 (Corporate Image, Communication & Reputation Management)

Reach MY SPECIAL AFLAC AFLAC MY SPECIAL AFLAC AFLAC Columbus USA
DUCK DUCK
Reach WNBA: TAKE A SEAT, WNBA WNBA EDELMAN New York USA
TAKE A STAND
Reach OLD MILK COOP COOP EDELMAN London UNITED KINGDOM
Reach THE INDOOR VELUX VELUX &CO Copenhagen DENMARK
GENERATION
Reach STORIES FROM THE GOOGLE RAILWIRE GOOGLE INDIA Gurgaon INDIA
STATION
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA Bogotá COLOMBIA
BORDERS
Reach CORAL PIPES ECOPETROL ECOPETROL ECOPETROL Bogotá COLOMBIA
Reach DELIVERING HOPE UNITED STATES OPERATION SANTA MRM//McCANN New York USA
POSTAL SERVICE
Reach MILES FOR THE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
PEOPLE
Reach MISS AMERICA 2.0 MISS AMERICA MISS AMERICA 2.0 VMLY&R New York USA
ORGANIZATION REBRAND
CAMPAIGN
Reach YOUR LOGO HERE AMBEV GUARANÁ ALMAPBBDO São Paulo BRAZIL
ANTARCTICA
Reach WHY ARE THERE NO BGZ BNP PARIBAS BGZ BNP PARIBAS PUBLICIS Warsaw POLAND
WOMEN ON OUR
BANKNOTES?
Reach SONOS NASDAQ BELL SONOS SONOS EDELMAN Los Angeles USA

E02 (Public Affairs & Lobbying)

Reach HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS THE BRAND AGENCY Perth AUSTRALIA
Reach THE BLANK EDITION AN-NAHAR NEWSPAPER IMPACT BBDO Dubai UNITED ARAB
PUBLICATIONS & EMIRATES
MEDIA
Reach BULLETPROOF ARTICLE 19 BULLETPROOF LA DOBLEVIDA Mexico City MEXICO
WORDS VEST
Reach A TEAM OF ONE TENCENT ORGAN DONATION LOONG Beijing CHINA
FOUNDATION, CHINA
ORGAN DONATION
ADMINISTRATIVE
CENTER

E03 (Crisis Communications & Issue Management)

Reach #COVERTHEPROGRES DISCOVER PUERTO TRAVEL & TOURISM KETCHUM New York USA
S RICO
Reach CLOSED FOR VISIT FAROE ISLANDS THE FAROE MENSCH Copenhagen DENMARK
MAINTAINANCE - OPEN ISLANDS
FOR VOLUNTOURISM

E04 (Corporate Social Responsibility)

Reach CART WHEELCHAIR EK-CHAI TESCO LOTUS KZY AGENCY Bangkok THAILAND
DISTRIBUTION SUPERMARKET
SYSTEM CO. LTD
Reach THE LAND OF FREE HELSINGIN SANOMAT HELSINGIN TBWA\HELSINKI FINLAND
PRESS SANOMAT
NEWSPAPER
Reach BUDWEISER RECUP AB INBEV BUDWEISER BOOTLEG Moscow RUSSIA
ARENA
Reach THE TAMPON BOOK: A THE FEMALE THE TAMPON BOOK: SCHOLZ & FRIENDS Berlin GERMANY
BOOK AGAINST TAX COMPANY A BOOK AGAINST
DISCRIMINATION TAX
DISCRIMINATION
Reach LIVING SEAWALL VOLVO CAR VOLVO whiteGREY SYDNEY AUSTRALIA
AUSTRALIA
Reach UCB AGROBANKING UCB - UCASH, MOBILE BANKING GREY BANGLADESH Dhaka BANGLADESH
SHWAPNO SERVICE
Reach THE SHOWER HINDUSTAN WATER OGILVY MUMBAI INDIA
UNILEVER LIMITED CONSERVATION
AND EDUCATION
Reach THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL
Reach S.H.E. P&G PANTENE GREY WEST Los Angeles USA
Reach OCEANS WEEK AB INBEV CORONA X PARLEY WIEDEN+KENNEDY THE
AMSTERDAM NETHERLANDS

E05 (Internal Communications & Employee Engagement)

Reach LENDLEASE MUMS LENDLEASE PROPERTY LENDLEASE Sydney AUSTRALIA
FOR SAFETY

E06 (Sponsorship & Brand Partnership)

Reach PAVING FOR PIZZA DOMINO'S PIZZA DOMINO'S PIZZA DOMINO'S PIZZA Ann Arbor USA
Reach A DAY TO REMEMBER FONDATION POUR LA NGO CLM BBDO Paris FRANCE
RECHERCHE
MÉDICALE (FRM)
Reach STEP UP TO THE UBER MEALS ON WHEELS UBER San Francisco USA
PLATE - PROVIDING
ASSISTANCE AND
MEALS TO SENIORS
Reach VICTORY FRIDGE AB INBEV BUD LIGHT 3PM AGENCY New York USA
Reach ART AGAINST BREAST JUDIT VIRAG JUDIT VIRAG DDB BUDAPEST HUNGARY
CANCER GALLERY GALLERY

E07 (Multi-market Campaign )

Reach BIG MAC 50TH MCDONALD'S BIG MAC GOLIN Chicago USA
ANNIVERSARY

F01 (Local Brand )

Reach CATAPULT AIR – NON- SYLT MARKETING THE ISLAND OF PHILIPP UND KEUNTJE GERMANY
STOP TO SYLT. SYLT Hamburg
Reach ELECTRON - THE HYDRO-QUÉBEC ELECTRICITY LG2 Montréal CANADA
POWERFUL JOURNEY
Reach THE HEALING HOUSE CASEY HOUSE HIV/AIDS BENSIMON BYRNE Toronto CANADA
AWARENESS
Reach THE TIME WE HAVE PERNOD RICHARD RUAVIEJA LEO BURNETT Madrid SPAIN
LEFT - CASE
Reach GERMAN FEDERAL GERMAN FEDERAL FUNERALS/ HEIMAT Berlin GERMANY
ASSOCIATION OF ASSOCIATION OF COUNSELLING/
FUNERAL DIRECTORS FUNERAL DIRECTORS COFFIN
"MY PERSONAL CONSULTATION AND
COFFIN" SELECTION

F02 (Challenger Brand )

Reach ENDANGERED CANADIAN DOWN SUPPORT FOR FCB CANADA Toronto CANADA
SYNDROME SYNDROME SOCIETY CANADIAN DOWN
SYNDROME
SOCIETY
Reach THE TAMPON BOOK: A THE FEMALE THE TAMPON BOOK: SCHOLZ & FRIENDS Berlin GERMANY
BOOK AGAINST TAX COMPANY A BOOK AGAINST
DISCRIMINATION TAX
DISCRIMINATION
Reach I AM TRASH, LES ETAT LIBRE PERFUME - I AM OGILVY Paris FRANCE
FLEURS DU DÉCHET D'ORANGE TRASH, LES FLEURS
DU DÉCHET

F03 (Single-market Campaign)

Reach CASTLE ABINBEV CASTLE LAGER OGILVY JOHANNESBURG SOUTH AFRICA
#LOSETHELABEL
Reach PHILIPS PHILIPS & THE PHILIPS OGILVY JOHANNESBURG SOUTH AFRICA
#SHAVETOREMEMBER NELSON MANDELA
FOUNDATION
Reach CATAPULT AIR – NON- SYLT MARKETING THE ISLAND OF PHILIPP UND KEUNTJE GERMANY
STOP TO SYLT. SYLT Hamburg
Reach WORK FROM HAWAII: A HAWAII VISITORS & HAWAII VISITORS & EDELMAN New York USA
RESIDENCY CONVENTION CONVENTION
PROGRAM BUREAU BUREAU
Reach AUSTRALIA'S WORST HEART FOUNDATION HEART DISEASE NEWS CORP AUSTRALIA AUSTRALIA
SERIAL KILLER AUSTRALIA AWARENESS AND Sydney
ADVOCACY
Reach THE TOXIC FLAG WASTE WASTE IMPACT BBDO Dubai UNITED ARAB
MANAGEMENT MANAGEMENT EMIRATES
COALITION
Reach THE BLANK EDITION AN-NAHAR NEWSPAPER IMPACT BBDO Dubai UNITED ARAB
PUBLICATIONS & EMIRATES
MEDIA
Reach BLANK WHOPPER BURGER KING BURGER KING DAVID SÃO PAULO São BRAZIL
Paulo
Reach SEARCHING FOR THE DIAGEO TANQUERAY FLOR PS21 Madrid SPAIN
SPECIAL COLOUR OF DE SEVILLA
SEVILLE
Reach COLA TRUCE PEPSI BRAND PEPSI TRACYLOCKE Wilton USA
Reach GENERATION MARCH FOR OUR MARCH FOR OUR McCANN NEW YORK USA
LOCKDOWN LIVES LIVES
Reach THE ZERO 28 TOO MANY (FGM) FEMALE IMPACT BBDO Dubai UNITED ARAB
TOLERANCE RIBBON GENITAL EMIRATES
MUTILATION
Reach HACKED WEDDING YO QUIERO YO YO QUIERO YO VMLY&R MEXICO Mexico MEXICO
BILLBOARD PUEDO PUEDO City

F04 (Social Behaviour & Cultural Insight)

Reach READ MORE. LISTEN UNESCO, THE NEW WORLD PRESS DROGA5 New York USA
MORE. YORK TIMES AND FREEDOM DAY
PARTICIPATING NEWS
ORGANIZATIONS
Reach #SHAMEONWHO ABAAD RESOURCE GENDER EQUALITY LEO BURNETT BEIRUT LEBANON
CENTER FOR NGO
GENDER EQUALITY
Reach #TEACHERKIDS HANDICAP HANDICAP HEREZIE GROUP Paris FRANCE
INTERNATIONAL INTERNATIONAL
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CANDY CONVERTER BUTTER CUPS
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RAINBOW BEN&JERRY'S MATT Warsaw
Reach JEWEL STOOL BUFFALO WILD FOOD THE MARTIN AGENCY USA
WINGS Richmond
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Reach THE PRIDE FLIGHT VIRGIN ATLANTIC & SCHEDULED FLIGHT ONE GREEN BEAN LONDON UNITED KINGDOM
VIRGIN HOLIDAYS
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CHILDFINDER
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REPHRASED EMIRATES
Reach CHINA ICONS AB INBEV HARBIN BEER SHANGHAI XIONGSHIDA CHINA
CULTURE
COMMUNICATIONS CO.
Shanghai
Reach RENT A FINN VISIT FINLAND – THE DESTINATION SEK | PART OF GREY FINLAND
FINNISH TOURIST FINLAND Helsinki
BOARD
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CENSOR'S CUT BANGKOK
Reach ENDANGERED CANADIAN DOWN SUPPORT FOR FCB CANADA Toronto CANADA
SYNDROME SYNDROME SOCIETY CANADIAN DOWN
SYNDROME
SOCIETY
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SOAP OPERAS OF HEALTH MINISTRY OF
HEALTH
Reach YOUNG BRIDE RDFL RDFL WUNDERMAN THOMPSON LEBANON
Beirut
Reach FACING A HATER CASE COCA COLA SPRITE SANTO Buenos Aires ARGENTINA
Reach KOSHOGO KLOOP MEDIA & LEO BURNETT MOSCOW RUSSIA
PUBLICATIONS
Reach THE DRESS FOR COCA-COLA BRASIL SCHWEPPES OGILVY São Paulo BRAZIL
RESPECT
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Reach THE PHONETIC CAN THE COCA-COLA COCA-COLA FCB AFRICA Johannesburg SOUTH AFRICA
COMPANY
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BLACKOUT SPORTS CLUB
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MASTERCARD / BNP PORTAL)
PARIBAS
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SIDEWALK IS A WALL SUPERAÇÃO
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Reach LIFEBOAT - THE SEAWATCH RECONNAISSANCE SERVICEPLAN GERMANY GERMANY
EXPERIMENT Munich
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WORKERS
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TOLERANCE RIBBON GENITAL EMIRATES
MUTILATION

F05 (Breakthrough on a Budget)

Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach IKEA + OBAMA IKEA NORWAY IKEA NORWAY SMFB Oslo NORWAY
Reach THE LAND OF FREE HELSINGIN SANOMAT HELSINGIN TBWA\HELSINKI FINLAND
PRESS SANOMAT
NEWSPAPER
Reach THE NICEST AIR NEW ZEALAND AIR NEW ZEALAND HOST/HAVAS Sydney AUSTRALIA
CHRISTMAS EVER
Reach THE NOT SO NATIONAL CENTRE NCDV WUNDERMAN THOMPSON UNITED KINGDOM
BEAUTIFUL GAME FOR DOMESTIC London
VIOLENCE
Reach THE LAST COLUMN COMMITTEE TO THE LAST COLUMN FF NEW YORK USA
PROTECT BOOK
JOURNALISTS
Reach UNQUIET VOICES ANAIS ASSOCIATION DOMESTIC CENTRADE CHEIL ROMANIA
VIOLENCE BUCHAREST
Reach INSTA NOVELS THE NEW YORK LITERATURE MOTHER NEW YORK USA
PUBLIC LIBRARY
Reach SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE IRELAND
INTERACTIVE Dublin

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