Two-day programme on

Intellectual Asset Management

KPMG Learning Academy

The need for Intellectual Asset Pedagogy and

Management programme programme highlights

Do you seek answers to the below questions? • Exhibits a mix of experience sharing, real-life case
• Does my organisation’s intellectual property portfolio discussions, industry specific examples, besides
add a premium to the top line and if yes, is it significant classroom sessions
enough? • Provides an in-depth understanding of the fundamentals
• Is my organisation’s Intellectual Asset Management of intangible assets, intellectual assets, intellectual
strategy complementing its overall business goal? property and their financial implications

• Are there gaps in the way my organisation is currently • Awards a certificate of participation from KPMG in India.
managing and protecting its intellectual assets?
KPMG in India’s professionals have a wide range of
• Are these gaps adversely impacting the potential expertise and knowledge in intellectual property and
revenue of my organisation? finance-related matters, which the faculty can disseminate
while facilitating the sessions and interacting with
KPMG in India’s two-day course on Intellectual Asset participants.
Management proposes to assist you attain the answers
for the above questions. The programme facilitates an
understanding of interaction among different components
within Intellectual Asset Management, to further enhance
your organisation’s top line.

Programme
objective

This programme will assist participants to establish a

perspective on a) comprehending the way to enhance
business revenue by leveraging intellectual assets and b)
understanding the critical components of the Intellectual
Asset Management lifecycle.

Further, the programme will focus on simplifying the legal

jargons surrounding intellectual property lifecycle and
develop the participant’s ability to perceive the business
implications of intellectual assets. This programme briefly
aims to:
• Enhance the participant’s role as decision-makers as
they learn to align Intellectual Asset Management
strategy with business strategy

• Strengthen the participant’s understanding required to

translate intellectual wealth into commercially viable
transactions.

© 2017 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
 Programme details

Demystifying basic concepts Strategic management of Intellectual Property Rights

• Difference between intangible assets, intellectual assets,
and intellectual property
• Definition of innovation
• Difference between knowledge, innovation and invention
• Designing Intellectual Property-based business model
canvas.
Emergence of knowledge-based business
• The rise of intellectual capital
• The invisible balance sheet
• Intellectual property is vector not scalar
• Edison value hierarchy
• Risk management Vs value management.
Business-focused Intellectual Asset Management and
industrial competitiveness
• Product/Service competitiveness
• Leveraging upstream and downstream intellectual
assets.
Intellectual Asset Portfolio Management
• Intellectual Asset Management - a game of three arenas
• Designing control strategy.

• Open innovation and implications for intellectual property.

Emergence of Intellectual Property-based business

models
• Evolution of Patent Management
• Evolution of Trademark Management
• Evolution of Copyright Management
• Importance of Trade Secret Management.
Who should attend?
This programme is designed for R&D Managers,
Technology Manager, IP Manager, Licensing
Manager, Intellectual Asset Manager, Open
Innovation Manager, C-Suite Executives in start-ups
or SMEs, Product Development Manager, Business
Development Manager in financial and non-financial
positions to help them build a robust intellectual
asset ecosystem within their organizations to
mitigate risks and build long-term value.

For information, please write to

forensicindia@kpmg.com

KPMG in India contacts:

Nitin Atroley
Partner and Head
Sales and Markets
T: +91 124 307 4887
E: nitinatroley@kpmg.com
Sumantra Mukherjee
Director
Risk Consulting
T: +91 124 334 5007
E: sumantram@kpmg.com
Mohit Bahl Ritesh Tiwari Follow us on:
Partner and Head Partner kpmg.com/in/socialmedia
Forensic Services Risk Consulting
T: +91 124 307 4703 T: +91 124 334 5036
E: mbahl@kpmg.com E: riteshtiwari@kpmg.com
The information contained herein is of a general nature and is not intended to
address the circumstances of any particular individual or entity. Although we
endeavour to provide accurate and timely information, there can be no guarantee
Dr. Pinaki Ghosh that such information is accurate as of the date it is received or that it will continue to
be accurate in the future. No one should act on such information without appropriate
Senior Advisor professional advice after a thorough examination of the particular situation.
Risk Consulting © 2017 KPMG, an Indian Registered Partnership and a member firm of the
T: +91 124 334 5007 KPMG network of independent member firms affiliated with KPMG International
Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
E: pinakighosh@kpmg.com The KPMG name and logo are registered trademarks or trademarks of KPMG
International.

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