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: CT035-3-3-HCIAU
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UC3F1805SE Group Assignment CT035-3-3-HCIAU
Table of Contents
1.0 Proposal................................................................................................................................ 5
2.7 Evaluation....................................................................................................................... 30
3.0 Stage 2: Usability Goals & Competitive analysis (Nowen TP037132) ............................. 31
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4.5 Evaluation of the whole process that impacts the design ............................................... 72
5.1 Evaluation....................................................................................................................... 82
5.2.3 Choose the evaluation paradigm and techniques to answer the questions. ............. 84
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6.2.1 Designing for the Mobile Environment – Some Simple Guidelines ....................... 95
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1.0 Proposal
1.1 Introduction
Petrosains KL is a Science Discovery Centre that uses a fun and interactive approach
to tell the story of the science and technology of the energy industry. The sequence of the
exhibits in Petrosains traces the evolution and scientific relevance of the energy industry while
also focusing on general science and its application to everyday life. The hands-on approach
adopted by Petrosains puts an emphasis on the fun and excitement of learning rather than on
the rigorous memorization of scientific facts. (petrosains, 2018)
1.2 Objectives
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Current system that attainable for the users is currently only in the form of official
website and few additional social network links such as Facebook, Twitter, etc. The website is
not very collaborative for the operators because deficiency of images or photos that preview
the events within the Petrosains Kuala Lumpur even it shows enough information. We take
similar website which is the Bank Negara Malaysia Museum and Art Gallery website that
demonstration unpretentious layout and design joint with satisfactory amount of information
that makes it straightforward for the users.
Website is also not provided that any online ticketing or online booking process for the
users. We take another similar website which is the KL Tower website that offer online
ticketing system for the users, which also can be configured for different kind of attractions.
To conclude, there is no mobile application that work as guide or navigation for the
users that want some information of the activities in Petrosains. The existing mobile application
that available is only for the users to answer several choice questions and redeem gifts from
the points based on the correct answers.
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Proposed solution that is proposed is to create mobile application for users’ navigation
of Petrosains Kuala Lumpur, because everyone uses mobile devices and it is easier to obtain
the information from mobile apps. This app will give users the necessary information of each
pit stops for at Petrosains. The app will be enhanced with features as track me, easy ticketing
and get the time to get on rides.
The app will also show the ticket prices on the different operation days and the number
of visitors that are expected to visit the place. There will be also a news feed column that will
update users on the latest events that is happening at Petrosains. We will deliver good
interactivity for guiding the users within the mobile application as it will provide navigation of
Petrosains. Subsequent is to provide online ticketing or booking process for the users so they
can easily book the ticket after users plan their visit to the Petrosains Kuala Lumpur.
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A user profile is a collection of settings and information associate with a user. It can
be defined as the explicit digital representation of the identity of the user with respect to the
operating environment, which could be operating systems, software applications or websites.
The user profile helps in associating characteristics with a user and helps in ascertaining the
interactive behaviour of the user along with preferences (Sumitkumar, 2014).
A user profile can contain personal data. Most user profiles have a set of parameters
which are either mandatory or optional. In some cases, the user profile could have different
sections and tabs. In the case of software applications or network-related ones, user profiles
are usually monitored and maintained by administrators. In some cases, they are maintained
by the users themselves. The user profile enables the personalization of the system and can
help in customizing certain features for their needs (techtarget, 2018).
Preferences and needs of a user can usually be found with the help of a user profile,
user profiles have information for most attributes like system needs, general data, restrictions
and application settings. It can help in specifying the terms for certain features in the system
such as profile visibility, layout view, colour themes, preferred languages, date for mat and
message display format. User profiles can be created, modified and deleted.
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Main challenges of user profiling would be initial user profiling set up for a new user
and constantly updating and existing user profiles to adapt to changing requirements of a
user, subsequently developers of the Petrosains KL application did come across such
challenges.
On a brief not, implicit user profiling can be said as a knowledge about the user that
has been well known rather than the current knowledge gained. Explicit user profiling is a
data gathered by online surveys, questionnaires and conducting interview which is than
analysed to get to know the user thoughts on a current application (O'SulIivan, 2018).
This gives the developers of Petrosains KL an upper using Hybrid User Profiling
because it enables the developers to take note about the pros and cons of both the method
mentioned earlier and imply into the application that is being developed. This allows the
developers to gain sufficient amount of information to develop the application because via
Hybrid user profiling, both the explicit and implicit user profiling methods is merged and
gives plenty of methods and ideas on how to develop an application for Petrosains KL.
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Data can be collected relatively quickly because the researcher would not need to be
present when the questionnaires were completed. This is useful for large populations when
interview would be impractical. However, a problem with questionnaires is that the
respondents may lie due to social desirability (McLeod, 2018). The reason why
questionnaires was chosen as a data gathering technique for the project Petrosains KL is
because it provides developers with rapid and precise feedbacks in a short period of time,
interviews allowed to meet the target audience and the stakeholders face to face, in order to
understand current difficulties of the system in depth.
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a. Student
b. Engineer
c. Lawyer
d. Doctor
e. Other:
a. Once a year
b. Once a month
c. Twice a week
d. Other:
5. How long do you wait to buy tickets at Petrosains during your visits?
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a. Yes
b. No
c. Maybe
a. Perfect
b. Average
c. Can be improved
d. Regardless
a. Yes
b. No
9. Do you think that by using the app it would be easier to navigate around Petrosains?
a. Yes
b. No
c. Maybe
a. Articles
b. Video
11. Do you prefer the news feed should also include articles and journals?
a. Yes
b. No
c. Maybe
a. DiGi
b. Maxis
c. Celcom
d. U-mobile
e. Telekom
f. Other:
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a. Yes
b. Maybe
14. Would you agree that the security feature enabled is useful?
a. Yes
b. No
15. What additional features would you like the app to have?
……………………………………..
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Membership Registration
0. To register membership
3. Submit.
Plan 0: do 1, 2, 3, 4 in order.
Matrix:
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From the Hierarchal Task Analysis above, we infer that the said exercises very tiring
for both new clients and the staff and high chances the form goes missing. Because of this,
we will update this undertaking in the new proposed framework for instance to remove
certain action to accelerate the enlistment procedure with an abnormal state up of
productivity
Booking Facilities
5. Confirm booking.
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Matrix:
From the Hierarchal Task Analysis above, we infer that the present booking process caused
troublesome and is time consuming. Appointments by means of telephone rely upon the
network quality. Sometimes, there is no hard confirmation of appointments being made.
Because of this, we will update this errand in the new proposed framework, for instance to
remove certain action to encourage the booking procedure more viable.
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2.7 Evaluation
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The dictionary defines Design Principles as widely applicable laws, guidelines, biases
and design considerations, all reflecting researchers’ and practitioners’ accumulated
knowledge and experience. Design Principles draw from many disciplines which consists of
behavioural science, sociology, physics and ergonomics. Designers apply them with discretion.
In this project we will be looking on fundamental points of advice for making easy-to-
use, pleasurable designs as we select, create and organize elements and features in our work.
According to few researchers, Design Principles represent the accumulated wisdom of
researchers and practitioners in design and related fields and inform us of how users will likely
react to our creations. “KISS” (“Keep It Simple Stupid”) is an example of a principle for
minimizing confusion by designing for non-experts. Minimizing users’ cognitive loads and
decision-making time is vital in UX design. The authors of the definitive work Universal
Principles of Design state
Design Principles should help designers find ways to improve usability, influence
perception, increase appeal, teach users, and make sound design decisions in projects.
Successful application of Design Principles depends on designers’ grasps of problems, and eye
for how users will accept solutions. For instance, abiding by the principle of “good hierarchy”
doesn’t automatically mean using a 3:1 header-to-text weight ratio. The latter is a standard rule,
whereas a guideline for implementing good hierarchy could be “text should be easy to read”.
Designers anticipate users’ needs discretionally – e.g., judging how to guide the user’s eye
using symmetry or asymmetry. Using judgment in adapting Design Principles means we build
solid experience from addressing users’ needs over time.
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In the process of determining what type of design principle to adhere to the project, the
kingpin of design Jacob Nielsen was used as our guideline. Jacob Nielsen identified ten
“commandments” for designing. Those are:
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The app will be very straightforward in usage, as the minimalist design approach was
taken and not much buttons or high-end features would be added. The simple design
helps users to self-learn and quickly adapt to the app.
Prevent errors if possible; wherever not, warn users before they commit to actions
The validation process is also added, when they are prompt to create an account or when
they are purchasing ticket.
Don’t make users remember information; keep options, etc. visible.
Make systems flexible so novices and experts can choose to do on them.
Design with aesthetics and minimalism in mind – don’t clutter with unnecessary
items.
Provide plain-language error messages to pinpoint problems and likely solutions.
Offer easy-to-search troubleshooting resources, if needed.
One distinction is easy; the difference between useful and useable. Useful means that the
system does what it should. Usable means that it is easy to do it. But there is no usability
without usefulness and no usefulness without usability. Therefore, the distinction is not so
clear. This illustrates one difficulty with defining usability.
We are going to refer to Preece, Rogers and Sharp (Interaction Design) which proposes 5
usability goals for the pragmatic approach:
As the pragmatic approach is more to generalise the design of the app. The above usability
goals are pragmatic or operational goals. Preece, Rogers and Sharp (Interaction Design)
propose that designers evaluate how well a design achieves these usability goals by asking
questions directed at the design.
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As we are developing an app, a usability goals also should focus on subjective goals. User
experience goals is a new aspect of design driven by the video games and ubiquitous devices.
Preece, Rogers and Sharp propose that the user experience goals be used as adjectives to
describe the experiences of a user using the interface. User interfaces should not try to appeal
to all possible experience, but it should provide a positive experience or users will not continue
using it. Therefore, the goals that should be achieved are:
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4.1 Introduction
The terminology of design defines the mechanism of the development of beneficial and
novel ideas on a product or a material. Such advanced ideas such as special features and
attractive icons could be combined on the product proposed as it could increase the market
value of the product (Battistella et al., 2012). Designs are very vital in relations of product
innovation as it generates new meanings in the prototypes. For example, physical design,
conceptual design, parallel design and participatory design are the primary design units that are
majorly focused.
Parallel design is where elective designs, regularly interface designs, are made by two
to four design bunches in the meantime. The point is to survey the diverse thoughts previously
settling on a solitary idea for proceeded with improvement. The design bunches work freely of
each other, since the objective is to produce however much decent variety as could be expected.
Design gatherings ought not to talk about their designs with each other until after they have
created their draft design ideas and displayed them in a design workshop. The last design might
be one of the designs or a mix of designs, taking the best highlights from each. Albeit parallel
design may at first appear like a costly approach, since numerous thoughts are created without
executing them, it is an exceptionally shoddy method for investigating a scope of conceivable
ideas previously choosing the plausible ideal. (Anon., n.d.)
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In order to select the final design to implement into the prototype, a peer to peer evaluation is
being accepted by obtaining feedback from each group member for each and design has been
done. The attained responses have been organised in a peer- to – peer form.
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4.3.1 Prototype
A prototype is a unique model, shape or a case that fills in as a reason for different
procedures. In programming innovation, the term prototype is a working case through which
another model or another adaptation of a current item can be determined. A prototype is an
illustration that fills in as a reason for future models. Prototyping gives originators a chance
to investigate new options and test the current outline to affirm an item's usefulness preceding
creation. (Anon., n.d.)
Although it takes time also cost a lot to develop, it delivers a larger range of feasibility
and usability disorder to be given attention, and other features such as special aesthetics to be
evaluated and countered, and even to impress and overwhelm the management, as it plays a
role as a good marketing and sales medium (Liu, 2017). An example of high-fidelity
prototyping methods is software prototyping. The most efficient and effective systems for
automatically generating programs are focused on relatively to narrow problem domains. These
systems acquire or gain their power from general solution strategies specific to the application domain
that are embodied in program generation schemes. The well-known systems of the above prototyping
create database applications based on graphical interactions with end-users (non-programmers).
Other examples include interactive tools for creating graphical user interfaces, and attribute grammar
tools for generating translators, syntax-directed editors, and other language-based systems.
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Advantages Disadvantages
Marketing and sales medium Management may think it is real
Use of discovering and testing Inefficient for requirements design
Provides navigational plans Time-consuming
User driven High investment
Fully interactive
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The developer has evaluated the process, mobile device has several Human Computer
Interaction challenges in designing the user interface. Considering the clarification over, the
HCI difficulties can be ordered into equipment and programming challenges. The reality of the
matter is that versatile plans are generally following in view of the PC outlines and frequently
being contrasted with PC plans, yet cell phones would one be able to hundred percent beat PC
on the UI. These difficulties must be deliberately examined keeping in mind the end goal to
deliver better UI and client involvement in cell phones.
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4.6.1 Homepage
Purpose:
To display latest update and the basic header and footer which contains the read more
contents at the footer section while the image of Petrosains and the Menu toggle tabs such as
Homepage, Tracker, Ticketing, Account Settings and Share App at the header section. It also
displays the feature of Logout at the footer section of menu toggle.
Strategies:
Visibility, the main tabs above and news below are evidently set to show to the users.
Feedback, the home tab above is being designated by user where it is highlighted with
a line below.
Reliability, the position of image in all websites, layout and colour scheme of
application remains constant.
Iconic metaphor, the symbol of a person which is in the heading section at right
indicates a button which navigates to the user profile and to login as well.
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Purpose:
To allow registered users to log into their accounts to access Petrosains. Registered
users are required to fill in their email address and password, then clicking with the “Login”
button to proceed to the dynamic Home Page. If users are not yet registered, users can login
using a third-party account such as Facebook or the users can click on the “Sign up” button to
be redirected to the Registration Page.
Strategies:
Visibility, the elements in the login form are being visibly shown clearly to the users.
Help and documentation, the placeholders in the input fields are guiding the users to
provide proper information since the targeted users are novice and intermediate.
Error and prevention, it checks and validates the user input by ensuring the fields are
not empty and the email format as well.
Constraint, the login button will be disabled if the email and password field is empty.
Consistency, layout and colour scheme of application remains constant.
Affordances, the eye icon in the password field allows to unhide and hide the password
and the hyperlink of “forgot your password” indicates user interaction. These allow the
novice user to learn to interact with interface.
Flexibility and Efficiency, third party account such as Facebook and Google can be
used to login instead of signing up for a new account.
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Purpose:
To give privilege to the users who can see the contents in the Menu Toggle. By default, it's
only visible when the selected menu is active. A menu is active when it can be opened/closed.
If the menu is disabled or it's being presented as a split-pane, the menu is marked as non-active
and ion-menu-toggle hides itself.
Strategies:
Visibility, the elements in the menu toggle are being visibly shown clearly to the users.
Consistency, layout and colour scheme of application remains constant.
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4.6.4 Register
Purpose:
To give pleasure to the users who wants to be share in this mobile application. After doing all
the surveys and tests, registration is required in order to view the results and feedback of the
tests.
Strategies:
Visibility, the elements in the signup form are being visibly shown clearly to the users.
Limitations, input fields such as birthdate and gender restrict the user’s input type where
it only allows to choose an option instead of typing it.
Reliability, layout and colour scheme of application remains constant.
Help and documentation, the placeholders in the input fields are guiding the users to
provide proper information since the targeted users are novice and intermediate.
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Purpose:
This page allows the user to edit and update user’s respective username and password.
Besides the users can view purchase history and change of passwords that have been done by
users. Moreover, users are also able to view their purchase history.
Strategies:
Visibility, the username to be edited and update user’s name and being highlighted in
red colour at the right-hand side. This makes a clear visibility to the user to gain
attention.
Consistency, layout and colour scheme of application remains constant.
Constraints, the required inputs fields such as name and email should be filled in order
to make the send button enable.
Affordance, the save changes button makes the beginner user to use the button will be
performed to save the update information of user.
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Purpose:
This page allows the user to share this mobile application to a third-party social media
accounts such as Facebook, Twitter, Pinterest and WhatsApp. Besides the users can copy the
URL link to share the mobile application also able to download it
Strategies:
Visibility, the social media platforms are linked to this mobile application This makes
a clear visibility to the user to gain attention.
Consistency, layout and colour scheme of application remains constant.
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Purpose:
This page displays the combo deals such as family plan or school trip. This page also displays
the attractions and book tickets as well.
Strategies:
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Purpose:
To display the tracking information and giving the privilege view the direction of walkway. By
clicking on the “Track” it helps users to track the walk pathway
Strategies:
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5.1 Evaluation
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The main and high-level goals of developing this app are: Fun Pages, Help, Home,
Informative, Ticketing, Tracking and for every goal we have used metaphors. Example: In
Registration menu we have posted a picture which tells the user that this is the way to go to
register yourself. In Ticketing and all the menu, it is easily recognized that what the menu
will do? All the interface having same background colour and the buttons are on the same
place. There is a master page which is related to each goal.
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In order to make goals operational, questions that must be answered to satisfy them have to
be identified. For example, the goal of finding out that:
5.2.3 Choose the evaluation paradigm and techniques to answer the questions.
After identified the goals and main questions, the next step is to choose the evaluation
paradigm and techniques. The evaluation paradigm determines the kinds of techniques that
are used. Practical and ethical issues must also be considered, and trade-offs made. We have
selected the Usability testing paradigms for evaluation. We have taken some user and they
can perform some task. We watched them carefully, write everything about their key presses
are logged and their expressions. We calculate their performance time and based on this
testing we came to know that how perfect is our Petrosains App. All the data is used to
calculate performance times, identify errors. It is very useful to work on that subject on which
the user failed. It is the easiest testing to recover and make the app perfect.
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There are many practical issues to consider when doing any kind of evaluation and it is
important to identify them before starting. Some issues that should be considered include
users, facilities and equipment, schedules and budgets, and evaluators ‘expertise. Depending
on the availability of resources, compromises may involve adapting or substituting
techniques. The main issues are:
1. Project is on time
2. Users are available
3. Project is within the budget.
4. Facilities
5. Equipment related to the project must be available on time.
6. Expert person availability.
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Choosing the evaluation paradigm and techniques to answer the questions that satisfy the
evaluation goal is an important step. So, it is important to identifying the practical and ethical
issues to be resolved. However, decisions are also needed about what data to collect, how to
analyse it, and how to present the findings to the development team. The technique used
determines the type of data collected, but there are still some choices. For example, should
the data be treated statistically? If qualitative data is collected, how should it be analysed and
represented? Some general questions also need to be asked:
In the field of human-computer interaction (HCI), one of the most popular inspection-
based methods for evaluating usability is the Heuristic Evaluation (HE) as described
originally by Nielsen and Molich and later refined by Nielsen. Promoted for its cost
efficiency and ease of implementation, the HE method consists of one or more experienced
evaluators (3-5 recommended) applying an established set of guidelines (or heuristics) as they
review a given system. A heuristic is a guideline or general principle or rule of thumb that
can guide a design decision or be used to critique a decision that has already been made to aid
the evaluators in discovering usability problems, there is a list of 10 heuristics which was
used to generate ideas for this app:
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1. Visibility of system status: The system should always keep users informed about what is
going on, through appropriate feedback within reasonable time.
2. Match between system and the real world: The system should speak the users' language,
with words, phrases and concepts familiar to the user, rather than system-oriented terms.
Follow real-world conventions, making information appear in a natural and logical order.
3. User control and freedom: Users often choose system functions by mistake and will need
a clearly marked "emergency exit" to leave the unwanted state without having to go through
an extended dialogue. Support undo and redo.
4. Consistency and standards: Users should not have to wonder whether different words,
situations, or actions mean the same thing. Follow platform conventions.
5. Error prevention: Even better than good error messages is a careful design which
prevents a problem from occurring in the first place.
6. Recognition rather than recall: Make objects, actions, and options visible. The user
should not have to remember information from one part of the dialogue to another.
Instructions for use of the system should be visible or easily retrievable whenever
appropriate.
7. Flexibility and efficiency of use: Accelerators -- unseen by the novice user -- may often
speed up the interaction for the expert user such that the system can cater to both
inexperienced and experienced users. Allow users to tailor frequent actions.
8. Aesthetic and minimalist design: Dialogues should not contain information which is
irrelevant or rarely needed. Every extra unit of information in a dialogue competes with the
relevant units of information and diminishes their relative visibility.
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9. Help users recognize, diagnose, and recover from errors: Error messages should be
expressed in plain language (no codes), precisely indicate the problem, and constructively
suggest a solution.
10. Help and documentation: Even though it is better if the system can be used without
documentation, it may be necessary to provide help and documentation. Any such
information should be easy to search, focused on the user's task, list concrete steps to be
carried out, and not be too large. Types of Help and documentation
• Quick reference: It is used as a reminder to the user of the details of tools the user is
basically familiar with and has used before. It can be used to remind the user of the
syntax of the command
• Task – specific help: It is required when we encountered a problem in performing a task
or if we are uncertain how to apply the tool to his problem. It is direct related to what
is being done.
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Usability testing is a method used to evaluate how easy a website is to use. The tests
take place with real users to measure how ‘usable’ or ‘intuitive’ a website is and how easy it
is for users to reach their goals. The key difference between usability testing and traditional
testing (bug testing, acceptance testing etc.) is that usability testing takes place with actual
users or customers of the product. Whilst traditional testing might be undertaken by a
developer, designer or project manager, usability testing removes any bias by collecting
feedback direct from the end user. There are various types of usability testing. As for this
development, we chose to use comparative usability testing & usability evaluation.
Used to compare the usability of one app with another. Comparative tests are
commonly used to compare a system against peer or competitor sites, however it can also be
used to compare two designs to establish which provides the best user experience. As for
Petrosains app, there are predecessor apps, but we compared it to a relevantly close apps with
same features, Musement. Like the app we are designing, Musement provides features such
as booking tickets for places and providing news about the places that you want to visit as
well going around with the hottest news that is happening. The only vast difference between
these two apps are the usage of it, as Musement provides a broader scope for the purchases as
in there is no limit to where you’re headed to, as for this app, it only limits to the vicinity of
Petrosains KLCC.
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This is a test of a new or updated service either pre or post-launch. This usability test
introduces users to the new design to ensure it is intuitive to use and provides a positive user
experience. The aim of the usability evaluation is to ensure any potential issues are
highlighted and fixed before the product is launched. We brought the app to have the LIVE
test with users around Petrosains KLCC.
The system is evaluated properly so it is going to more successful & will be able to compete
in the market. The main impacts of the results are:
1. The Interface of the system is consistent. So, user will easily like the system.
2. All the buttons and tools have the proper feedback. So, it is easy to handle the System.
3. Perfect metaphors make the system more memorable.
4. Visibility is perfect.
5. System is error free.
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User experience (UX) plan is the way towards making items that give significant and
important encounters to clients. This includes the plan of the whole procedure of securing and
incorporating the item, including parts of marking, outline, ease of use, and capacity. "User
Experience Design" is regularly utilized conversely with terms, for example, "UI Design". In
any case, while Usability and User Interface Design are essential parts of UX Design, they are
subsets of it – UX configuration covers a huge range of different zones, as well. (SMASHING
MAGAZINE , 2018)
A UX architect is worried about the whole procedure of obtaining and incorporating an
item, including parts of marking, plan, ease of use and capacity. It is a story that starts
previously the gadget is even in the client's hands. User experience configuration is tied in with
endeavoring to influence them to reply "Yes" to those inquiries. This guide plans to acquaint
you with the expert train of UX outline with regards to Web-based frameworks, for example,
sites and applications. UX designers additionally take a gander at sub-frameworks and
procedures inside a framework. (Interaction Design Foundation , 2018)
For instance, they may ponder the checkout procedure of an online business site to see
whether clients discover the way toward purchasing items from the site simple and lovely. They
could dive further by contemplating segments of the sub-framework, for example, perceiving
how proficient and charming is the experience of clients rounding out info fields in a Web
shape. (Smith, 2017)
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UX Designer are mostly working to identify what are the users needed, then produce
the initial prototype which show the flows or steps that needs to be done by the users to
complete the tasks and how they know if the tasks are completed based on the research and
analysis processes, while UX Designer will take those initial design and flows then refine the
overall design by applying appropriate color, typography, and interaction details in order to
make it more interesting aesthetically, improve the visual representation, and the goals which
is to improve the interaction between user and the product by guiding them to complete their
tasks. (Dimitroff, 2017)
UX basically enable the users to achieve their goals, what are they try to do or
accomplish, research and analysis are conducted to get the features right for the users, but UI
will define the personality of interface provided for the users, they can stay longer to explore
because the interface design are interesting and get them personally, or they can leave after
they get what they wanted. The coverage of UX Designer and UI Designer also different, while
most of UX Designer can be involved in many segments of the product development, while UI
Designer only involved in user interface design. This is caused by the complexity of UX
Designer roles that needs to be involved in many parts of the development.
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Mobile user experience (UX) design refers to the design of positive experiences
during the use of mobile devices and wearables, and applications or services running on such
devices. The mobile market, like the contexts in which mobiles are used, places unique
requirements on the design of the user experience. Mobile UX design focuses strongly on
efficiency and discoverability. Mobile users engage with their devices at crucial moments and
only for short periods. Their experiences need to be personalized, efficient and enjoyable in
order to keep them engaged and ensure their continued use of such items. Therefore, mobile
UX design focuses on delivering devices and services that are streamlined to serve
spontaneous user needs that change with the context the user finds himself or herself in, while
keeping the interaction levels as low as possible. For instance, a user may have two free
hands and fewer distractions while standing in a coffee shop than she would if, five minutes
later, she must grasp a pole or railing on a bus traveling on an uneven road.
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To design for mobile, then it’s likely you’re going to need to consider the way that the
device is used and the specifics of the device itself. There are some general principles that
can help designers for mobile get started but don’t forget that these don’t replace the need for
user research. They are guidelines not hard and fast rules. There are many things to consider
when designing for mobile and while many are standard UX considerations; there are going
to be mobile specific design considerations too. Are you going to integrate your mobile
offering with your current offering? Will you use responsive design or adaptive design if you
do? A lot of this will boil down to context. E.g the context in which the mobile device will be
used. If your users access the mobile web from their desks, that’s awesome, but many users
don’t. They’re going to be trying to use them in the supermarket, on their daily commute, on
the walk to the coffee shop, etc. That means you’re going to have to consider how to reduce
distractions and make it easy for the user to focus on the task in hand too.
Josh Clark, the author of Tapworthy- Designing Great iPhone Apps, offers three categories
for mobile web access: (Gomma, 2004)
Micro tasking: When the user interacts with their device for brief but frenzied periods
of activity
Local: When the user wants to know what’s going on around them
Bored: When the user has nothing better to do and is looking to be entertained or
otherwise diverted
Basic Design Considerations for the Mobile Web
Small Screens
You don’t have as much screen real estate for mobile devices as you do for PCs and
laptops. That means, normally, you’ll be designing for multiple screen sizes. You need
to make a decision early as to whether to use responsive design (where the device
handles the changes in display) or adaptive design (where your servers handle the
changes).
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Group device types based on similar screen sizes and try to keep this to a manageable
number of groups
Define content rules and design adaption rules that enable you to display things well on
each group of devices
Try to adhere as closely to web standards (W3) as possible when implementing flexible
layouts
Keypads and touch screens don’t make for precise navigation like mice do – so try to:
(Educational Research , 2013)
Prioritize navigation based on the way users work with functionality – the most popular
go at the top
Minimize the levels of navigation involved
Ensure labelling is clear and concise for navigation
Offer short-key access to different features
Remember to offer a 30x30 pixel space for touch screen tap points
Ensure that links are visually distinct and make it clear when they have been activated
too
Make it easy to swap between the mobile and full site (if you choose to implement
separate versions)
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The minimalistic approach in design took the world by storm, and it remains to be
widely used today. It was no surprise that it also influenced today’s mobile app UX design.
Its simplicity already became the metaphor for a business’ professionalism and credibility.
Who knew that something so simple and uncomplicated can say so much more? A pattern
following a minimalistic approach is ideal to create a pleasing experience for mobile users. In
a significantly smaller screen, they do not need to be crowded with overly-decorated apps or
websites. What they seek is functionality and ease of navigation. (An, et al., 2015)
This is where a designer’s creativity will truly shine. It is easy to make a simple design,
but it can be a challenge to make it outstanding. Once you get that perfect balance of
simplicity and uniqueness, your app or website will surely stand out.Don’t overwhelm your
users – respect the small screen space. Keep content to a minimum. Make sure that content is
universally supported on all devices or avoid it. Think Flash and then don’t use it, for
example.
Make page descriptions short and to the point – for relevant bookmarks.
The less the user has to fiddle with their phone; the more they’re going to enjoy using your
mobile web offering. Consider:
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As users move between mobile and the desktop, they’re going to expect similar
experiences. Remember to: Maintain continuity. If they log into your webstore on mobile,
they should be able to track orders and make purchases just like they would on the desktop.
Maintain consistency. (An, et al., 2015)Offer the option to switch between mobile and
desktop offerings at will. Maintain brand. The look and feel of each version should be
similar. Mobile is different from the traditional desktop environment and while standard UX
and usability considerations are needed in a mobile context – the mobile environment also
brings new design considerations. It’s important for mobile designers to pay attention to the
details in order to deliver the best possible user experiences. In today’s world, there are a lot
of trends and guidelines to follow for success. Fortunately, you won’t have to deal with it
alone. Fire art Studio has helped plenty of businesses reach their digital success dream. These
were made possible through our use of custom mobile app design patterns, fresh and well-
executed ideas, and appropriate tools.
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Mobile devices play an important role in the modern society. They are being used by
people of all walks of life for various purposes. They can be found in the fields of education,
entertainment, medicine, communication service, military systems, and so on. Due to the
multidisciplinary nature of HCI, designing user interfaces for mobile devices poses several
interaction challenges. Some of these challenges are hardware-related, while the others
software-related. Owing to the fast development in the digital technology, the operation of
human-computer interface is becoming more and more complicated. Consequently, to catch
up with the speedy and fleeting transformation, the user of digital interactive products can
only keep on learning various operating interfaces, programming languages, and development
environments. (Hongwarittorrn, 2017) Nowadays, in our daily lives, we can hear more and
more people complaining about the bad design in interaction interface. Is this problem caused
by the bad design of the interactive products or by the shortage of users’ knowledge about the
logics of the human-machine interaction design? (DUNLOP, 2007)
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Moving forward, applications on the mobile device also known as the shorter term
“Mobile apps” which also needs to be very persuasive and user friendly to be used.
Therefore, as we emerge in time, we can see that the number of times an application is
updated is way higher than normal. (Kraleva, 2017) Social media apps such as “Facebook”
and “Instagram” will update their looks of their UX only to make it easier for the user to use
it. The problem arises at the necessity of doing so. According to a researcher, User experience
(UX) has been defined as “the combined experience of what a user feels, perceives, thinks,
and physically and mentally reacts to before and during the use of a product or service”.
Basically, an important concept in UX is the process by which users form experiences since
they first encounter the product and as the product is used throughout a period (Reem
Alnaniha, 2016). UX can be explained by three characteristics. The first one is the holistic
nature of UX. What is meant by holistic nature is that UX encompasses a broad range of
qualities and includes not only the visual, tactile, auditory aspects of the system but also how
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the system functions under an appropriate usage environment or context . The second
characteristic is that UX focus is heavily tilted towards user’s perspective. UX is often
misunderstood for UI (user interface), as their abbreviations are similar. UI tends to tilt
towards computer side, and UI evaluations are often subjected to quantitative measurement or
usability testing. UX, in contrast, concerns how users think, feel, and behave. The third
characteristic is that UX has strategic value in firm’s development of a product or service.
UX has recently become an important topic worth consideration by top executives. (Reem
Alnaniha, 2016)
One of the most important design philosophies in HCI is the universal design. It is the
process of creating products that can be accessed by as many people as possible, with the
widest possible range of abilities, operating within the widest possible range of situations. To
make products that can be used by everyone is impossible; however, designers can try to
exclude as few people as possible, by ensuring that the products are flexible and adaptable to
individual needs and preferences. To accomplish universal design goals, the understanding of
user diversity is needed. There are several dimensions of user diversity that differentiate
groups of users. (Reem Alnaniha, 2016)
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The first dimension is disabilities. Much of experimental research has been conducted
to understand how disabilities affect interaction with technology. The main efforts of studies
were to study the users themselves, their requirements for interaction, appropriate modalities,
interactive devices, and techniques to address their needs. The research includes visual
impairments, auditory impairments, motor and physical impairments, and cognitive
impairments. Visual impairments greatly affect human interaction with technology, as human
relies on vision to operate computer systems. Visual impairments encompass a wide range of
vision problems related to acuity, accommodation (ability to focus on objects at different
distances from the eyes), illumination adaption, perception of depth, and color vision. Minor
visual impairments can usually be addressed by magnifying the size of interactive elements,
increasing color contrast, or selecting appropriate color combinations for color-blinded users.
Unlike visual impairments, blindness refers to a complete or nearly complete vision loss .
Blind users benefit from audio and haptic modality for input and output. They are supported
by screen readers, speech input and output, and Braille displays. Auditory impairments (or
hearing impairments) can also affect interaction with technology. The impairments may vary
in degree, from slight to severe. Majority of people with hearing impairments have lost their
hearing usually through aging. They have partially lost perception of frequency (cannot
discriminate between pitches), intensity (need louder sounds), signal to noise (distracted by
background noise), and complexity (can hardly perceive speech). Some people were
prelingually deaf, either were born deaf or had lost their hearing before they can speak . Some
strategies to address hearing impairments are to provide subtitles or captions to auditory
contents or to provide sign-language translation of the contents . Motor and physical
impairments interfere with interaction with technology. (Hongwarittorrn, 2017)
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Although causes and severity of motor impairments vary, the common problems faced
by individuals with motor impairments include poor muscle control, arthritis, weakness and
fatigue, difficulty in walking, talking, and reaching objects, total or partial paralysis, lack of
sensitivity, lack of coordination of fine movement, and lack of limbs. The main strategy to
address motor impairments is to minimize movement and physical effort required for input,
for instance, using text prediction, voice input, switch control devices, and eye-tracking.
Besides the aforesaid impairments, cognitive impairments can also limit user’s interaction
with technology. Cognitive impairments can be the result of brain injury, Alzheimer’s disease
and dementia, dyslexia, Down’s syndrome, and stroke. Cognitive disabilities limit user’s
capacities to think, to remember (either long-term or short-term), to sequence thoughts and
actions, and to understand symbols. The strategies are to keep user interface simple, provide
simple methods for remembering, provide continuous feedback about position in the system,
provide longer time to complete task, and support user’s attention (Hongwarittorrn, 2017)
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6.4.1 Usability
Usability is a fairly new concept in relation to the interaction between computers and
their user-human and the machines software some of our brightest minds have developed.
Design, philosophy, cognitive psychology, and ergonomics all play a role in understanding
usability, but you don’t need to be an expert in any of these fields (Dynomapper.com, 2018).
Simply put, usability is all about how effectively your site of software is designed,
and how happy your users are. It’s not quite as clear-cut all that of course, as usability is the
combination of factors, including ease of learning, intuitive design, efficiency of use,
satisfaction, memorability, and the rate of severity errors (Dynomapper.com, 2018).
Conducting usability evaluations is a crucial step in taking your site to the next level
when it comes to reaching your target market and getting ahead of your competition. We
have all experienced at least one site where the layout made no sense to you, you couldn’t
find anything you were looking for (even if you knew the content was available on that site),
and you kept getting errors or unnecessary redirects. And chances are, every time you came
across a site like that, you decide to move on to the next option on your search engine’s
results page (Dynomapper.com, 2018).
Usability evaluations allow you to minimize and very nearly eliminate the possibility
of that happening when visitors view your site by showing you where your design,
categorization, and layout is lacking. It gives you a better understanding of how your target
market think, and therefore shows you how best to develop and optimize your site
(Dynomapper.com, 2018).
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1. Errors
Errors refer to the context to help user to avoid any kind of doing unwanted action
accidentally or undesirable condition when performing task.
2. Memorability
Memorability refers to how easy a system is to be remembered by the user once learned
which means user should not need to re-learn the same thing again and again when using the
system.
3. Efficiency
Efficiency refers to the way a system can support user in carrying out task which makes user
to be able to perform task quickly
4. Learnability
Learnability refers to how easy a system is learned and use since the user wanted to get
started right away and become competent at carrying out task with much lesser effort.
In the proposed solution, the mobile application promoted Petrosains Kuala Lumpur
will be developed. Petrosains is a science discovery center which is located in Kuala Lumpur.
Currently, there is no mobile applications available for Petrosains Kuala Lumpur. Because of
that, the researchers could not identify what the main problems are. For the new mobile
application, the researchers will choose “Learnability”, and “Efficiency” as the usability
goals of the system (Martin Christensen, n.d.).
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Efficiency
Another factor to make this application to meet the usability evaluation is efficiency
of the system. We can assume that the users never use this application before because they
most likely to use this application when they are visiting Petrosains Kuala Lumpur.
Therefore, the system must provide efficiency for users to perform their operations and
complete their task. For example, the search feature can be added to the system, so the users
do not need to search certain topic manually from the list. By improving the efficiency, the
application can also achieve effectiveness. Besides that, consistent design can also help
improving the efficiency of the application (Usability, 2013).
Learnability
Since Petrosains is a science discovery center, it can be considered that most people
would only go to this place once or twice a year. Besides that, most of the visitors are
children with their parents. Children which is categorized as novice users and some parents
can be categorized as novice or knowledge intermittent users. This is where “Learnability”
plays it part. There is a high percentage for them to no understand a complex application and
most of them never use the application before, so the proposed solution needs to be
developed as simple and interactive as possible for the children to use to complete their tasks
or operations. For example, minimalist design and colour representation can help them to
learn how to use the application faster.
Design Principle
The principles of design help the designer to arrange all elements in the page layout
and how to connect between one page to another page (Interaction Design Foundation, 2018).
Therefore, these guidelines must be followed to ensure the proposed application to meet the
usability goals. Based on (Jacob Nielsen, 2013), there are 10 heuristic principles for user
interface design offered by Jacob Nielsen which will be discussed below: -
Visibility of system status means that the system will have to always keep informing their
users about the current state through feedback within reasonable time. For example, when
uploading file to the website, it must show the progress bar of that process to inform user that
the file is being uploaded and it will take some time to finish.
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The system should use the user’s language, through words, phrases, or concepts, so that users
can easily understand what operations they should choose to complete their task. For
example, to delete something, it can be represented by using trash bin.
User control and freedom means that the system enables the user to easily manage when they
are mistakenly pressed wrong button. It gives the user ability to go back to previous page or
undo what they have done.
The system must be built as consistent as possible and it must follow the existing standard in
order for user to easily locate what functions that they want to search. For example, the menu
functions are always located at the top left on every page and the icon always shown at the
left side to identify the text next to it.
This is very important for the proposed solution as it will use the user’s language
which is English. The reason why it will be using English is because most of the
visitors are from local citizens and tourists, so using this language is the best choice to
solve this problem. Besides that, since the application will be developed for education
for children, some unique and simple icons will be used to represent some of the
functions to make it interactive.
The system should also enhance its consistency to make it to look nice and make it
attractive for the users. Besides that, the standards still must be followed to not
confuse the users when doing their tasks. If the system is not consistent enough, the
users would likely to be not interested in using the application.
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Visibility
Visibility is one of design principle which was introduced by Donald Norman.
Visibility means to show all the functions very clearly to be seen by the users once they
come to that page. This can help a lot for novice users to know what they should do in
that page. The project is considered bad if the functions are out of sight, so it makes the
users having difficulty in finding functions.
Sometimes, a little documentation is also important in the system, since the users of
the application will be most likely novice users. Although it seems very simple, but
this design principle will help them a lot when performing their tasks. In the proposed
solution, this principle can be applied in the registration form to show the simple
description or correct format on how to key in their details.
Because of the system will be used by novice to intermediate users, it is better if the
system can improve its efficiency and flexibility to help the users completing their
tasks faster. In the proposed application, one simple way to improve this area is to
create a menu bar to cover all the topics inside and search functions to find specific
functions inside the system.
Affordance
The proposed system also needs to apply affordance principle, because it can improve
the user experience of the system. Novice users will not spend their time figuring
what the functions are. Affordance principle can help users identifying the function
without the needs of documentation.
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7.0 References
1. Garenne Bigby. 2018. How to Perform a Usability Evaluation. [ONLINE] Available
at: https://dynomapper.com/blog/19-ux/427-how-to-perform-a-usability-evaluation.
[Accessed 02 December 2018].
3. 10 Usability Heuristics for User Interface Design | Design Principles FTW. 2018. 10
Usability Heuristics for User Interface Design | Design Principles FTW. [ONLINE]
Available at: https://www.designprinciplesftw.com/collections/10-usability-heuristics-
for-user-interface-design. [Accessed 02 December 2018].
4. Assistant Secretary for Public Affairs. 2018. With Measurable Usability Goals – We
All Score | Usability.gov. [ONLINE] Available at: https://www.usability.gov/get-
involved/blog/2013/09/measurable-usability-goals.html. [Accessed 02 December
2018].
7. An, T., Thi, N. & Chen, Y.-C., 2015. Design and Development of a Cloud-based Trip-
Tracking System. 39th Annual International Computers, Software & Applications
Conference, 2(3), pp. 638 - 639.
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8. Apple, 2010. EMS Tracker - EMT, Fire and Ambulance GPS Log. [Online]
Available at: https://itunes.apple.com/us/app/ems-tracker-emt-fire-and-ambulance-
gps-log/id568791190?mt=8
[Accessed 29 November 2018].
10. Gomma, H., 2004. Designing Real-Time and Embedded Systems with the
COMET/UML method. UML & SDL, 2(1), pp. 44-49.
11. Gui, G. & Scott, P. D., 2009. Measuring Software Component Reusability by.
JOURNAL OF COMPUTERS, 4(9), pp. 797-805.
12. Reem Alnaniha, O. O., 2016. Mapping HCI Principles to Design Quality of Mobile
User. Procedia Computer Science 94 ( 2016 ), 23(11), p. 75 – 82.
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13. Garden, H., Software, C. and Systems, O. (2018). How Operating Systems
Work. [online] HowStuffWorks. Available at:
https://computer.howstuffworks.com/operating-system10.htm [Accessed 2
Dec. 2018].
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