Digital Craft Shortlist

Track Title Brand Product Entrant Country Idea Creation Production

A01 (Digital Illustration & Image Design)

Craft WRONG WORLD MARS WRIGLEY SNICKERS THE PHILIPPINES BBDO GUERRERO
FINALS CONFECTIONARY Makati City
Craft LESSONS IN DAUGHTERS OF THE EDUCATIONAL USA GOODBY SILVERSTEIN GOODBY SILVERSTEIN
HERSTORY EVOLUTION WOMEN'S HISTORY & PARTNERS San & PARTNERS San
APP Francisco Francisco
Craft THE UNKNOWN HISTORIAL DE LA CENTENAIRE 14-18 FRANCE FF PARIS MERCI-MICHEL Paris
FACE GRANDE GUERRE DE
PERONNE
Craft INSTA NOVELS THE NEW YORK LITERATURE USA MOTHER NEW YORK BUCK DESIGN New York
PUBLIC LIBRARY / HORNET New York /
MAGOZ Malmo / PSYOP
New York / STRANGE
BEAST London

A02 (Video / Moving Image)

Craft EXPENSIFY TH!$ EXPENSIFY MOBILE APP USA JOHNXHANNES NEW BISCUIT FILMWORKS
EXPENSIFY YORK Los Angeles
Craft DALÍ LIVES THE DALÍ MUSEUM THE DALÍ MUSEUM USA GOODBY SILVERSTEIN GOODBY SILVERSTEIN
& PARTNERS San & PARTNERS San
Francisco Francisco

A03 (Motion Graphics Design & Animation)

Craft NINJAGO DRAGON LEGO SYSTEMS LEGO USA R/GA New York ATOMIC KIDS Milford /
CAM R/GA New York
Craft NEVER ASK NIKE NIKE FOOTBALL FRANCE WIEDEN+KENNEDY RIFF RAFF London /
AMSTERDAM WIZZ / QUAD GROUP
Paris
Craft GOOGLE PIXEL 3 GOOGLE PIXEL 3 USA CASHMERE AGENCY FINAL CUT Los Angeles /
X CHILDISH Los Angeles / ROYALTY MAMAG STUDIOS New
GAMBINO Los Angeles York / NEXUS STUDIOS
Los Angeles / THE MILL
Los Angeles
Craft MY LIFE AS A NPC UBIOSFT ASSASSINS CREED FRANCE DDB PARIS MAKEMEPULSE Paris /
ODYSSEY PRESS PLAY ON TAPE
Paris / THE Paris

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Craft BBC TWO BBC BBC TWO UNITED KINGDOM BBC CREATIVE London / BBC CREATIVE London
REBRAND SUPERUNION London

A04 (Music / Sound Design)

Craft BIG BELL TACO BELL TACO BELL UK UNITED KINGDOM EDELMAN London OFFSET AUDIO London /
PRIORY POST London /
UNIT9 London

A05 (Overall Aesthetic Design (incl. UI))

Craft WRONG WORLD MARS WRIGLEY SNICKERS THE PHILIPPINES BBDO GUERRERO
FINALS CONFECTIONARY Makati City
Craft THE SMOOTHEST MCDONALD'S EGG MCMUFFIN FRANCE DAN PARIS /
BURGER FRANCE TBWA\PARIS
Craft INSTA NOVELS THE NEW YORK LITERATURE USA MOTHER NEW YORK BUCK DESIGN New York
PUBLIC LIBRARY / HORNET New York /
MAGOZ Malmo / PSYOP
New York / STRANGE
BEAST London

A06 (UX & Journey Design)

Craft COMPLEXCON ADIDAS ORIGINALS ADIDAS ORIGINALS CANADA JAM3 Toronto ASA DIGITAL Torrance /
JAM3 Toronto / KINDLY
BEAST Ottawa /
PIXELPUSHER Toronto /
WE ARE ROYALE Los
Angeles
Craft 2018 WRAPPED SPOTIFY SPOTIFY USA SPOTIFY IN-HOUSE New ACTIVE THEORY Los
York Angeles
Craft STORYSIGN HUAWEI HUAWEI BRAND UNITED KINGDOM FCB INFERNO London AARDMAN ANIMATIONS
Bristol / DOG EAT DOG
London / MCASSO
London / TENTHREE
EDITING London / UNIT
London
Craft CREATABILITY GOOGLE EXPERIMENTS IN AI USA GOOGLE CREATIVE LAB GOOGLE CREATIVE
+ ACCESSIBILITY New York LAB New York

A07 (Experience Design: Multi-platform)

Craft ADIDAS ADIDAS AM4 (ADIDAS MADE THE ADIDAS Amsterdam / FICTION FACTORY
SPEEDFACTORY - 4) LDN, PAR, NYC, NETHERLANDS RESN Amsterdam Amsterdam / RESN
6 CITY LA, SH AND TKY Amsterdam
ACTIVATION

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Craft COMPLEXCON ADIDAS ORIGINALS ADIDAS ORIGINALS CANADA JAM3 Toronto ASA DIGITAL Torrance /
JAM3 Toronto / KINDLY
BEAST Ottawa /
PIXELPUSHER Toronto /
WE ARE ROYALE Los
Angeles

A08 (Experience Design: Voice)

Craft THE COPENHAGEN PRIDE Q, THE DENMARK VIRTUE Copenhagen VIRTUE Copenhagen
GENDERLESS GENDERLESS
VOICE VOICE
Craft WESTWORLD: HBO WESTWORLD USA 360I New York / HBO New KILTER FILMS Los
THE MAZE York Angeles / XANDRA New
York
Craft TALK TO THE NETFLIX 13 REASONS WHY USA MOTH + FLAME New MOTH + FLAME New
REASONS York / NETFLIX Los York
Angeles

B01 (Cross-channel Storytelling)

Craft EXPENSIFY TH!$ EXPENSIFY MOBILE APP USA JOHNXHANNES NEW BISCUIT FILMWORKS
EXPENSIFY YORK Los Angeles
Craft IF IT'S MEANT TO PARK MGM PARK MGM HOTEL & USA VIRTUE WORLDWIDE PARTIZAN
BE RESORT New York ENTERTAINMENT Los
Angeles / PRETTY BIRD
Culver City

B02 (Real-time Contextual Content)

Craft LIVE MOVES BACARDI BACARDI USA BBDO NEW YORK BBDO STUDIOS New
York
Craft NO NEED TO FLY - GERMAN RAIL GERMAN RAIL GERMANY OGILVY GERMANY SPIRABLE London
AROUND THE Frankfurt
WORLD IN
GERMANY
Craft SNELWEG VOLKSWAGEN VOLKSWAGEN THE ACHTUNG!mcgarrybowen ACHTUNG!mcgarrybowe
SPROOKJES APPLICATION NETHERLANDS Amsterdam n Amsterdam / BIG
ORANGE Amsterdam /
ROBOT KITTENS
Hilversum

B03 (Personalised Storytelling & Experience)

Craft WESTWORLD: HBO WESTWORLD USA 360I New York / HBO New KILTER FILMS Los
THE MAZE York Angeles / XANDRA New
York
Craft ADDRESS THE CARLINGS THE DIGITAL DENMARK VIRTUE Copenhagen
FUTURE COLLECTION

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Craft SNELWEG VOLKSWAGEN VOLKSWAGEN THE ACHTUNG!mcgarrybowen ACHTUNG!mcgarrybowe

SPROOKJES APPLICATION NETHERLANDS Amsterdam n Amsterdam / BIG
ORANGE Amsterdam /
ROBOT KITTENS
Hilversum
Craft TALK TO THE NETFLIX 13 REASONS WHY USA MOTH + FLAME New MOTH + FLAME New
REASONS York / NETFLIX Los York
Angeles
Craft OAT THE GOAT MINISTRY OF EDUCATIONAL NEW ZEALAND FCB NEW ZEALAND ASSEMBLY Auckland /
EDUCATION RESOURCE - Auckland LIQUID STUDIOS
CHILDREN Auckland / NEW
ZEALAND SYMPHONY
ORCHESTRA Wellington
Craft 2018 WRAPPED SPOTIFY SPOTIFY USA SPOTIFY IN-HOUSE New ACTIVE THEORY Los
York Angeles

C01 (Data Storytelling)

Craft SIEMENS FABRIC SIEMENS BRAND SOUTH AFRICA KING JAMES GROUP FIRST PENCIL
Cape Town Johannesburg / KING
JAMES GROUP Cape
Town / SINISTER
STUDIOS Johannesburg /
STERLING SOUND
Johannesburg
Craft SNELWEG VOLKSWAGEN VOLKSWAGEN THE ACHTUNG!mcgarrybowen ACHTUNG!mcgarrybowe
SPROOKJES APPLICATION NETHERLANDS Amsterdam n Amsterdam / BIG
ORANGE Amsterdam /
ROBOT KITTENS
Hilversum
Craft GOOGLE CLOUD X GOOGLE CLOUD GOOGLE CLOUD USA ELEVEN San Francisco /
NEW YORK TIMES - INSTRUMENT Portland
PICTURE WHAT
THE CLOUD CAN
DO
Craft TRENDING CONGRESSO EM INSTITUTIONAL BRAZIL FCB BRASIL São Paulo FCB BRASIL São Paulo
BOTICS FOCO
Craft MOST ILLINOIS COUNCIL ILLINOIS COUNCIL USA FCB CHICAGO FCBX Chicago / LORD &
DANGEROUS AGAINST HANDGUN AGAINST HANDGUN THOMAS Chicago /
STREET VIOLENCE VIOLENCE STRICTLY FX Chicago /
UNIT9 Los Angeles

C02 (Real-time Usage & Targeting)

Craft LIVE MOVES BACARDI BACARDI USA BBDO NEW YORK BBDO STUDIOS New
York

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Craft NO NEED TO FLY - GERMAN RAIL GERMAN RAIL GERMANY OGILVY GERMANY SPIRABLE London
AROUND THE Frankfurt
WORLD IN
GERMANY

C03 (Data Visualisation)

Craft BLINDMETERS OVK / PEVR ROAD SAFETY BELGIUM HAPPINESS BRUSSELS HAPPINESS BRUSSELS
(PARENTS OF ROAD AWARENESS Brussels Brussels / LATCHO
VICTIMS) MESSAGE DROM Brussels / MOXY
POST PRODUCTION
Brussels / RAYGUN
Brussels
Craft 9.58 SECONDS – PUMA SE ANNUAL REPORT GERMANY PUBLICIS PIXELPARK PUBLICIS PIXELPARK
THE WORLD'S Hamburg Hamburg
FASTEST ANNUAL
REPORT
Craft 2018 WRAPPED SPOTIFY SPOTIFY USA SPOTIFY IN-HOUSE New ACTIVE THEORY Los
York Angeles
Craft STORYSIGN HUAWEI HUAWEI BRAND UNITED KINGDOM FCB INFERNO London AARDMAN ANIMATIONS
Bristol / DOG EAT DOG
London / MCASSO
London / TENTHREE
EDITING London / UNIT
London
Craft CNN MAGIC WALL CNN CNN MAGIC WALL USA CNN Atlanta / CODE AND CNN Atlanta / CODE
THEORY New York AND THEORY New York
Craft SURVIVOR LOGO GREENPEACE INSTITUTIONAL BRAZIL VMLY&R BRAZIL São VMLY&R BRAZIL São
Paulo Paulo

C04 (Curation of Data)

Craft DOT DOT INC. DOT TRANSLATION GERMANY DOT INCORPORATION DOT INCORPORATION
TRANSLATION ENGINE Seoul / SERVICEPLAN Seoul /
ENGINE. THE GERMANY Munich / HYPERINTERACTIVE
FIRST AI BRAILLE SERVICEPLAN KOREA Hamburg / PAULUS.CO
TRANSLATION Seoul Seoul
SOFTWARE
Craft CORRUPTION RECLAME AQUI RECLAME AQUI BRAZIL GREY BRAZIL São Paulo GREY BRAZIL São Paulo
DETECTOR / GREY WEST Los
Angeles

C05 (AI Storytelling)

Craft MEMORY LANE STOCKHOLM EXERGI MEMORY LANE SWEDEN ACCENTURE PAROLL Stockholm
INTERACTIVE Stockholm

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Craft AI VS AI TV RAIN TV RAIN UKRAINE ISD GROUP Kiev / APP SOLUTIONS

SUBSCRIPTIONS VOSKHOD Ekaterinburg Wilmington / ISD
GERMANY Hamburg /
ISD GROUP Kiev /
KA.KA.HA London /
VOSKHOD Ekaterinburg
Craft DALÍ LIVES THE DALÍ MUSEUM THE DALÍ MUSEUM USA GOODBY SILVERSTEIN GOODBY SILVERSTEIN
& PARTNERS San & PARTNERS San
Francisco Francisco

C06 (IA Application )

Craft BLOCK WISH HOK-ELANTO | S ALEPA FINLAND HOK-ELANTO Helsinki / ACCENTURE Helsinki /
GROUP SOK MEDIA Helsinki BOUTIQUE Helsinki /
WÖRKS Helsinki /
ZEELAND Helsinki
Craft CONTRACT RECLAME AQUI RECLAME AQUI BRAZIL GREY BRAZIL São Paulo GREY BRAZIL São Paulo
TRANSLATOR

D01 (Innovative Use of Technology)

Craft ADDRESS THE CARLINGS THE DIGITAL DENMARK VIRTUE Copenhagen
FUTURE COLLECTION
Craft THE SENDING PUBLICIS SAPIENT DIGITAL VENDING UNITED KINGDOM PUBLICIS SAPIENT BENNY CASEY STUDIO
MACHINE MACHINE London London
Craft LIVE SOCIAL CRICKET WIRELESS Telecommunication / USA ARGONAUT San PSYOP Los Angeles
PRESS JUNKET Cell Phone Plans Francisco
Craft BURN THAT AD BURGER KING BURGER KING BRAZIL DAVID SÃO PAULO São CAFE ROYAL São Paulo
WHOPPER Paulo / CLAN VFX São Paulo /
HOGARTH
WORLDWIDE São Paulo
/ JAMUTE São Paulo /
VETOR ZERO São Paulo

Craft DOT DOT INC. DOT TRANSLATION GERMANY DOT INCORPORATION DOT INCORPORATION
TRANSLATION ENGINE Seoul / SERVICEPLAN Seoul /
ENGINE. THE GERMANY Munich / HYPERINTERACTIVE
FIRST AI BRAILLE SERVICEPLAN KOREA Hamburg / PAULUS.CO
TRANSLATION Seoul Seoul
SOFTWARE
Craft CREATABILITY GOOGLE EXPERIMENTS IN AI USA GOOGLE CREATIVE LAB GOOGLE CREATIVE
+ ACCESSIBILITY New York LAB New York
Craft AI VS AI TV RAIN TV RAIN UKRAINE ISD GROUP Kiev / APP SOLUTIONS
SUBSCRIPTIONS VOSKHOD Ekaterinburg Wilmington / ISD
GERMANY Hamburg /
ISD GROUP Kiev /
KA.KA.HA London /
VOSKHOD Ekaterinburg

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Craft NPC UBISOFT NPC FRANCE DDB PARIS MAKEMEPULSE Paris

Craft SIGNS GERMAN YOUTH SIGNS SMART TOOL GERMANY McCANN FRANKFURT / DROPOUT-FILMS Mainz
ASSOCIATION OF MRM//McCANN Frankfurt
PEOPLE WITH
HEARING LOSS
Craft SEE SOUND WAVIO SEE SOUND USA AREA 23, AN FCB AREA 23, AN FCB
HEALTH NETWORK HEALTH NETWORK
COMPANY New York COMPANY New York

D02 (Native & Built-in Feature Integration)

Craft STORYSIGN HUAWEI HUAWEI BRAND UNITED KINGDOM FCB INFERNO London AARDMAN ANIMATIONS
Bristol / DOG EAT DOG
London / MCASSO
London / TENTHREE
EDITING London / UNIT
London
Craft MORSE CODE GOOGLE EXTENSION FOR USA GOOGLE CREATIVE LAB GOOGLE CREATIVE
FOR GBOARD SMARTPHONE New York LAB New York
KEYBOARDS
Craft DALÍ LIVES THE DALÍ MUSEUM THE DALÍ MUSEUM USA GOODBY SILVERSTEIN GOODBY SILVERSTEIN
& PARTNERS San & PARTNERS San
Francisco Francisco

D03 (Technological Achievement in Digital Craft)

Craft KUPU SPARK SPARK NEW ZEALAND COLENSO BBDO CREATURE Auckland /
Auckland FRANKLIN RD Auckland /
RUSH DIGITAL
INTERACTIVE Auckland

E01 (AR / VR Utility)

Craft KUPU SPARK SPARK NEW ZEALAND COLENSO BBDO CREATURE Auckland /
Auckland FRANKLIN RD Auckland /
RUSH DIGITAL
INTERACTIVE Auckland
Craft ADDRESS THE CARLINGS THE DIGITAL DENMARK VIRTUE Copenhagen
FUTURE COLLECTION
Craft LESSONS IN DAUGHTERS OF THE EDUCATIONAL USA GOODBY SILVERSTEIN GOODBY SILVERSTEIN
HERSTORY EVOLUTION WOMEN'S HISTORY & PARTNERS San & PARTNERS San
APP Francisco Francisco

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Craft BURN THAT AD BURGER KING BURGER KING BRAZIL DAVID SÃO PAULO São CAFE ROYAL São Paulo
WHOPPER Paulo / CLAN VFX São Paulo /
HOGARTH
WORLDWIDE São Paulo
/ JAMUTE São Paulo /
VETOR ZERO São Paulo

E02 (AR / VR Immersive Storytelling)

Craft THE BOND AXIS STUDIOS N/A UNITED KINGDOM AXIS ANIMATION AXIS ANIMATION
Glasgow Glasgow
Craft THE GREAT C Secret Location N/A CANADA SECRET LOCATION SECRET LOCATION
Toronto Toronto
Craft AGE OF SAIL Google N/A USA GOOGLE SPOTLIGHT BROAD REACH
STORIES Mountain View PICTURES Los Angeles /
EVIL EYE PICTURES
San Francisco / GOOGLE
SPOTLIGHT STORIES
Mountain View
Craft ECHOS UBISOFT THE DIVISION 2 FRANCE DDB PARIS MAKEMEPULSE Paris /
PRESS PLAY ON TAPE
Paris
Craft MUSE MICROSOFT HOLOLENS USA LISTEN New York LISTEN New York
SIMULATION
THEORY VR
EXPERIENCE

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