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  • Questionnaire: ACC Limited: Micromarket Potential

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    Al Shadab Siddique
    16 visualizzazioni2 pagine
    This document contains a questionnaire for ACC Limited to gather information from cement dealers. It collects details about the dealer's outlet, years in the cement business, location, other construction materials sold, cement's contribution to total sales, end customer types, past cement brand sales performance, preferred and rated cement brands based on various factors like brand pull, supply reliability, company support, and promotional support. It also asks how many of the 10 customers asking for specific cement brands at the dealer's counter. The questionnaire aims to understand the cement dealer network and brand preferences to help ACC Limited with business planning and marketing strategies.

    Descrizione originale:

    Questionaire

    Titolo originale

    Project Status Report

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    This document contains a questionnaire for ACC Limited to gather information from cement dealers. It collects details about the dealer's outlet, years in the cement business, location, other construction materials sold, cement's contribution to total sales, end customer types, past cement brand sales performance, preferred and rated cement brands based on various factors like brand pull, supply reliability, company support, and promotional support. It also asks how many of the 10 customers asking for specific cement brands at the dealer's counter. The questionnaire aims to understand the cement dealer network and brand preferences to help ACC Limited with business planning and marketing strategies.

    Copyright:

    © All Rights Reserved
    Scarica in formato XLS, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    16 visualizzazioni2 pagine

    Questionnaire: ACC Limited: Micromarket Potential

    Caricato da

    Al Shadab Siddique
    This document contains a questionnaire for ACC Limited to gather information from cement dealers. It collects details about the dealer's outlet, years in the cement business, location, other construction materials sold, cement's contribution to total sales, end customer types, past cement brand sales performance, preferred and rated cement brands based on various factors like brand pull, supply reliability, company support, and promotional support. It also asks how many of the 10 customers asking for specific cement brands at the dealer's counter. The questionnaire aims to understand the cement dealer network and brand preferences to help ACC Limited with business planning and marketing strategies.

    Copyright:

    © All Rights Reserved
    Scarica in formato XLS, PDF, TXT o leggi online su Scribd
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    di 2

    Questionnaire : ACC Limited

    Interviewed by Date

    Name of the Firm


    Contact details
    Cellphone number

    1 Type of outlet Cement Non-cement

    2 No of years in the Cement business

    Micromarket potential
    3 Location of the shop Good Average Poor

    4 Do you have a 'Home Delivery System' from your counter/godown?


    Yes No

    5 What other construction materials do you deal in? (Pick as many as relevant)
    Bricks Steel Aggregates
    Sand Tiles Paint
    Hardware Others (pl specify)

    6 How much does Cement contribute to your total sales (in % terms) ?
    0-25% 26-50% 51-75% 75-100%

    7 What are the end-customer types you deal with (in % terms)?
    IHB Projects Sub-dealers Others

    8 Please give a brief on current and past sales performance (Average tons/ Month, Brandwise)

    Brand
    Retail W/S
    ACC
    Ultratech
    Mycem
    Birla Samrat
    Ambuja
    Shree
    Perfect
    Birla Gold
    JK
    Prism
    JP
    Lafarge
    Others
    Total

    9 Which Cement Brand do You Prefered the Most


    ACC
    Ultratech
    Mycem
    Birla Samrat
    Ambuja
    Shree
    Perfect
    Birla Gold

    9 Rate the various brands you deal in on the same factors (Rate from 1-3, key given below)
    Factor ACC Ambuja Shree Ultratech Mycem
    Page 1 of 2
    Brand pull/ prestige
    Supply dependability & logistics support
    Network discipline & management
    Company sales force support
    Promotional support & community events
    Factor Perfect Lafarge JP Prism Birla Gold
    Brand pull/ prestige
    Supply dependability & logistics support
    Network discipline & management
    Company sales force support
    Promotional support & community events
    Key to ratings
    Low L
    Medium M
    High H

    10 Out of 10 customers coming to your counter, how many ask for (in numbers)
    ACC Ambuja JK JP
    Birla Gold Shree Mycem Lafarge
    Birla Samrt Prism Others (pl specify) Perfect
    ULTRATECH

    Page 2 of 2

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