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Chapter 1
INTRODUCTION
assess the demand and supply situation of the proposed business in Villa
handling the details of the operation. We also want to determine the ideal set-
Methodology
the proponents for that they might indirectly affect the proposed business
interviews conducted. This study focused only on the four important aspects:
the marketing, which generates the demand or at least takes the order for a
product or service. Technical or production, which will estimate the costs and
responsible for ensuring that labor and capital are effectively used and
lastly, the financial aspect which tracks how well the organization is doing,
paste the bills and collects the money. The study is made through the sharing
Chapter 2
EXECUTIVE SUMMARY
of the trends in the food industry these days. The store is located at Villa
Magsanoc, Purok Mankilam, Tagum City that offers a delicious and different
households who have the capabilities to buy the products of the said
business.
will also help the local communities for creating another employment for the
public.
government will also benefit directly in this proposed business in the form of
tax payment, business permit and licenses. The entity does not only focus on
EDUCATIONAL
NAME ADDRESS
BACKGROUND
Chapter 3
MARKETING PLAN
sum snack. It is a popular dim sum dish which consists of ground pork or
shrimp or both, carrots, dried mushrooms, green onions and flavored with soy
sauce, Chinese wine, salt, pepper and sesame oil. Egg and cornstarch are
used to bind the mixture together. It is then wrapped in wonton wrappers and
steamed. Then our supplier's products will have different varieties like beef,
pork and our bestselling variety will be Japanese siomai. Our product might
be typical and classic, but it will surely come at a very reasonable price
existing competitors. What makes it different among others is that the product
is served at a lower price without compromising its taste, and the product itself
variation of a traditional snack with a delicious sauce. It will surely bring out
the curiosity of the customers, and once they tasted our products, they'll
surely come back for more. Not to mention its proximity to the village belt that
the residents don't need to go to the mall to buy their favorite snack at a high
price.
6
Location
Mankilam, Tagum City. The chosen area is very accessible especially to its
residents and students because it will be located near school and the said
village.
Market Area
The market area of the business is in Tagum City, Davao del Norte.
Main Customers
Villa Magsanoc Brgy. Mankilam, Tagum City and the nearby residents and
Figure 1.
Vicinity Map
8
Figure 2.
Vicinity Map
9
Figure 3.
Cart Layout
10
Historical Demand
among the residents living in the said place. They interviewed 329 residents
around Villa Magsanoc, 293 residents answered that they are willing to buy
Siomai and the proponents divide it by 329. They found out that 89% of the
week from the 293 residents is 879. They divided the total consumption of
Siomai which is 879 by 293 residents. And they found out that the average
Table 1
Historical Demand
Total
No. of
Target No. of Demand of
Approximate weeks
Market % Consumption Siomai per
Year Population per
(89%) per week year
year
(per set)
Projected Demand
Table 2 shows the projected demand for Siomai. It is shown that the
historical demand. The computation for getting the percentage of the average
Table 2
Projected Demand
Historical Supply
Table 3
Historical Supply
Projected Supply
Table 4 shows the projected supply of Siomai. Shown that the average
Annex B.
Table 4
Projected Supply
Total Projected
Year Base Year Average Increase
Supply
demand and supply of Siomai here in Tagum City. It can be observed in the
table that there are still demands of Siomai based on the unsatisfied demand.
13
Table 5
Historical Values
Projected Values
Table 6 shows the computation for the projected market share. Market
the unsatisfied demand. The amounts used in market share and projected
Table 6
by P 5.00 per year. The projection increase started on the second year of
operation. The reason why there is an increase in price is due to the increase
Table 7
Projected Sales
desired variety of siomai. The said percentage is used through the three
conducted towards the residents of Villa Magsanoc, Tagum City and its
nearby places.
The percentages used in the following table used in projected sales are
based on Annex D. Table 8 shows the projected sales of Siomai in 2019. The
15
quantity and price of the ingredients and the total sales in 2019 is P
843,840.00.
Table 8
Table 9
Table 10
Summary of Sales
Table 11 reveals the summary of sales in the next three years. In the
table, it can be seen that the sales are increasing. It indicates a potential and
Table 11
Summary of Sales
Year Amount
2019 843,840.00
2020 1,139,079.87
2021 1,472,844.69
17
Marketing Strategy
product to the customers. They plan to advertise the product in various ways
advertisement and using flyers worth 700 pesos and discounts budgeted to
5% in every year.
Table 12
Particulars Price
Discount 800.00
Total 1,500.00
Table 13
2019 1,500.00
2020 1,575.00
2021 1,653.75
18
Distribution Strategy
Pricing Strategy
Based on the interview from the potential customers they said that they
could afford the proposed price and as long as the proponents can meet the
Chapter 4
PRODUCTION PLAN
Production Aspect
purchased from the supplier that the company will preserve and reheat in the
snacks product.
discounts possibly.
Source of Equipment
Grocery Stores of Malls of Tagum City and also it is available online and all
The proponents decided that the direct materials used in the proposed
2. Arrange the
siomai in the
steamer and out it to
the stockpot.
Figure 4
Production Capacity
Table 14
Production Capacity
Year Capacity
2019 42,192
2020 45,563
2021 49,095
siomai and beef siomai), 1/ 4 pack of chili sauce, 1/4 kilo of calamansi, and
0.200 liters of soy sauce. The number of servings is based on the number of
Table 15
Japanese/Pork/
pack
Beef Siomai 3 150.00 450.00
Total Cost
503.00
Produce No. of
Servings 45.00
Table 16 shows the summary of cost per serving for a different variety
of siomai for the year 2019, 2020 and 2021 with cost per serving of 11.18,
5% per year.
23
Table 16
2019 11.18
2020 11.74
2021 12.32
Siomai, Pork Siomai and Beef Siomai. In 2018 the total cost of purchased
Table 17
Direct Labor
Table 18 shows the Direct Labor. Direct labor is the product cost that is
needed in the production of the product. The table below will show the
projected cost of labor annually. It is projected that it will increase every year
by 5%.
24
Table 18
2019 54,000.00
2020 56,700.00
2021 59,535.00
Freight In
Table 19
Projected Freight In
2019 9,600.00
2020 10,080.00
2021 10,584.00
Fixed Equipment
Table 20
Fixed Equipment
Total
Particulars Quantity Unit Cost
Amount
Total 3 5,450.00
Depreciation
is assumed that the economic life of the capital is 3 years. The proponent
Table 21
Depreciation Expense
Life
Fixed Equipment
Portable Butane
545.00 3 181.67 181.67 181.67
Gas Stove
Utility Expense
supply per month and the annual cost to be incurred by the proposed
Table 22
Utility Expense
Rate Annual
Month Cost
Total 2,160.00
Table 23 shows the projected utility expense for the next three years. It
Table 23
2019 2,160.00
2020 2,268.00
2021 2,381.40
Rent Expense
Table 24
Rent Expense
2019 18,000.00
2020 18,900.00
2021 19,845.00
Table 25
Manufacturing Overhead:
Total Manufacturing
21,976.67 22,984.67 24,043.07
Overhead
Operating Expense
The following next tables indicate the operating expense that the
salary of P 3, 500 per month or a total of P 42,000 for 2019, P 44,100 for 2020
Table 26
2019 42,000.00
2020 44,100.00
2021 46,305.00
Honorarium
Table 27
Honorarium(Bookkeeper)
2019 18,000.00
2020 18,900.00
2021 19,845.00
Utensils Expense
proponents get a budget for replacement per year if in case it could no longer
be used. Table 28 and 29 show the details and the budgeted amount per year
respectively.
Table 28
Utensils Expense
Total 1,570.00
31
Table 28 shows the summary of utensils expenses for the (3) three
year.
Table 29
2019 1,570.00
2020 1,648.50
2021 1,730.93
Table 30
Breakdown of Permits, Taxes and Licenses
Amount
Inspection fee 100.00
ESPF 125.00
SF/RCEPF 40.00
Others 670.00
TOTAL 1,900.00
32
Table 31
2019 1,900.00
2020 1,995.00
2021 2,094.75
Office Supplies
Table 32 shows the record of office supplies expense with unit cost and
quantity for a year. The total cost for office supplies expense is P 991.00.
Table 32
Office Supplies Expense
Particulars Quantity Unit Cost Annual Total Cost
Receipt 12 22.50 270.00
Ballpen 25 7.00 175.00
Notebook 12 18.00 216.00
Calculator 1 330.00 330.00
Total 991.00
Table 33
Summary of Office Supplies Expense
Year Total Office Supplies Expense
2019 991.00
2020 1,040.55
2021 1,092.58
Store Supplies
Table 34 shows the record of supplies expense annually with the unit
cost and quantity. The total cost of store supplies expense is P23,717.60.
Table 34
Store Supplies
Total 23,717.60
34
Table 35
2019 23,717.60
2020 24,903.48
2021 26,148.65
Table 36
2019 2,400.00
2020 2,520.00
2021 2,646.00
35
Table 37
Promotional Expense
1,500.00 1,575.00 1,653.75
Honorarium
18,000.00 18,900.00 19,845.00
Utensils Expense
1,570.00 1,648.50 1,730.93
Office Supplies
Expense 991.00 1,040.55 1,092.58
Store Supplies
Expense 23,717.60 24,903.48 26,148.65
Repairs and
Maintenance 2,400.00 2,520.00 2,646.00
Total
93,298.60 97,963.53 102,861.71
36
Chapter 5
Since it is a sole business organization, the owner will be the one responsible
for managing the business. And he will be the one to discuss the different
for rendering good service and preparing the orders of the customers.
37
Manager/Owner
Bookkeeper
Cook Cashier
Figure 5
Hardworking
Has a good
attitude
Hardworking
Has a good
attitude
39
Chapter 6
FINANCIAL PLAN
flows, and projected balance sheet. It will determine the operation of the
Major assumptions
Market share is assumed 17% of the total unsatisfied demand per year.
12. Permit, taxes and licenses are assumed to increase by 5% per year.
40
14. Drawing is assumed to be 30% for 2019, 50% for 2020 and 65% for
2021.
Pre-operating Expense
Permits, Taxes and Licenses
1,900.00
Other Charges -
Initial Fixed Capital Cost
Equipment
5,450.00
Initial Working Capital (1 month)
Raw Materials
39,301.07
Utilities Expense
180.00
Rent Expense
1,500.00
Promotional Expense
125.00
Salaries and Wages
3,500.00
Honorarium
1,500.00
Utensil Expense
130.83
Office Supplies Expense
82.58
Store Supplies Expense
1,976.47
Repairs and Maintenance
200.00
Total
55,845.95
Add: Cash on Hand
1,354.05
Total Investment Cost
57,200.00
41
Utensil Expense
1,570.00 1,648.50 1,730.93
Permits, Taxes and
Licenses 1,900.00 1,995.00 2,094.75
Purchase of
5,450.00 0.00 0.00
Equipment
Noncurrent Assets
OWNER'S EQUITY
Capital Beginning 57,200.00 194,094.05 403,550.65
APPENDIX
will be efficient in utilizing raw materials. In year 2019 the Gross Profit Ratio is
33.97% which means that for every sale we’ll produce 33.97% of it goes to
Gross Profit Margin which increases for the succeeding years of 45.17% for
Gross Profit
Ratio
2019 2020 2021
Divide: Total
843,840.00 1,139,079.87 1,472,844.69
Sales
33.97% 45.17% 52.53%
The net profit ratio is used to measure the overall profitability and
hence it is very useful to proprietors. Annual net income and total revenue
is increasing per year thereby giving an increasing net profit ratio for the
succeeding years.
Return on Investment
might get from our investment is 100.57% for 2019, 103.87% for 2020 and
Payback Period
Payback Period
Initial Investment
57,200.00
ANNEX A
Target Market
Historical Demand
Historical Supply
Master Siomai
Siomai King
Other/Streets
ANNEX B
2016 214,369.13
2017 247,712.35
2018 257,576.39
(247,712.35-214,369.13)/214,369.13 = 0.16
(256,576.39-247,712.35)/247,712.35 = 0.04
0.20
/ ___ 2
0.0977
* ___ 100
9.77%
Projected Demand
Average Increase
ANNEX C
2016 18,836.16
2017 23,580.48
2018 28,257.60
(23,580.48-18,836.16)/18,836.16 = 0.25
(28,257.16-23,580.40)/23,580.48 = 0.20
0.45
/ 2
0.2251
* 100
22.51
Projected Supply
Average Increase
ANNEX D
Residents
Average No. of No. of Production
Willing to
Consumption/Week Weeks/Month Month/year Capacity
Buy
293.00 * 3 * 4 * 12 = 42,192.00
Share Capacity
Percentage
293 * 3= 879.00
No. of
Variety
Residents
Beef
202 202/879 =0.23 * 100 =23%
Siomai
Pork
325 325/879 =0.37 * 100 =37%
Siomai
Japanese
352 352/879 =0.40 * 100 =40%
Siomai
54
ANNEX E
Questionnaire
55
ANNEX F
Sample Survey
56
57
ANNEX G
Quotation
58
ANNEX H
Population
59
ANNEX I
Certificate of Appearance
60
ANNEX J
ANNEX K