MKT 501

Scenario: „KIA motors‟ is a well-known automobile manufacturing company in the world.

Recently KIA has re-launched its vehicles in Pakistan after a long time. Two models have
been launched and a few more are in queue to be launched soon. However in the international
market the company is offering around 10 models. One of the two models launched in
Pakistan in 2018 is a 3342 cc Kia Grand Carnival which comes under SUV/MPV category. It
is full of modern day features and a huge plus point is its reasonable price. Kia Grand
Carnival starts from PKR 4899000 and goes up to almost 6 million when all the additional
features are added to it. Its price is way lower than the competitors in the market including
Toyota Land Cruiser, Prado, Porsche Cayenne, Range Rover, Toyota Fortuner etc. Thus for a
specific segment of high cc larger vehicle market, their price is reasonably affordable and
attractive. The speculation about the prices of their upcoming models KIA Sportage (1999 cc)
and KIA Picanto (998 cc) is also very positive as it is expected that their prices will also be
very reasonable and will challenge the current market (competitors), when launched. In
addition to that the company is improving its distribution network and opening its showrooms
in major cities of Pakistan as well as adding in the service centers. Along with improving
company’s distribution the company is also active on various social media platforms for its
products‟ promotion.

Requirements: 1. Go to KIA Motor‟s official website (https://www.kia.com/pk/main.html);

extract and list down their product line in international market (global lineup) and Pakistani
market (local lineup). (Simply list down the model names (at least 8 from global lineup and 2
from local lineup), no explanation required) (3 marks)

2. List down some of the product features of KIA Grand Carnival offered in Pakistan
(provide features from the official website). Mention at least 20 features in points, no
explanation required. (Hint: There are almost 40 key features of KIA Grand Carnival
provided in the website https://www.kia.com/pk/main.html) (4 marks)

3. List down 7 social media promotional tools used by KIA (provided in the official website
https://www.kia.com/pk/main.html) (2 marks)

4. What is the tag line/slogan of KIA that they are using in Pakistani market? (1 mark)

Solution;

Question 1…….

Answer ;

List of KIA moters in international line up

• KIA Rio

• KIA Sportage

• KIA Niro
 • KIA Sedona

• KIA Telluride

• KIA Sorento

• KIA Soul

List of KIA moters in Pakistan line up

• KIA Sportage

• KIA Carnival

Question 2 ;……

Answer:

FEATURES

• Radiator grill

• Rear bumper

• Outside door handle

• Shark fin antena

• LED side repeaters and auto folding mirrors

• Rear spoiler

• Aerodynamic lines

• Fog lamp

• Positioning lamp

• Power sliding door

• Full auto air-conditioned

• Optimized driver controls

• Steering wheel remote controls

• Posh button start

• Aux and USB

• 3.5 mono TFT cluster

 • Dual sunroof

• A supremely elegant and spacious cockpit

Question 3:……..

Answer:

List down 7 social media promotional tools used by KIA

• KIA Google+

• KIA Instagram.

• KIA Flickr

• KIA Youtube

• KIA Facebook

• KIA Twitter

• KIA Buzz

Question no 4:……

Answer:

Brand Slogan

The Power to Surprise