STUDY OF DETAILED ANALYSIS OF

PANTALOONS

SUBMITTED TO: HR. ABHISHEK KUMAR

SUBMITTED BY: ANMOL SINHA
PGDM - 2018-2020 (KEJRIWAL INSTITUTE OF
MANAGEMENT AND DEVELOPMENT STUDIES)
 COMPANY PROFILE
TYPE PUBLIC
INDUSTRY RETAIL
ESTABLISHMENT YEAR 1997
KEY PERSON
HEAD OFFICE MUMBAI
ZONAL OFFICE KOLKATA
TOTAL STORES IN INDIA 262
1ST STORE GARIAHAT,KOLKATA
NO OF EMPLOYEES
YEARLY TURNOVER
NO OF LOCATIONS 86
PARENT COMPANY ADITYA BIRLA GROUP
TAGLINE IN LOVE WITH FASHION
 ABOUT
Voted as indias most trusting apparel retail
brand,pantaloons ,a division of abflr has been
one of the most loved large format fashion
retailers in india.Pantaloons is today the fastest
growing large format retail in the country.The
brand is now available in almost 86
cities/towns. The company offers a wide variety
of brand offerings accross apparel and non –
apparel categories and accross varied price
points .it operates accross categories of casual
wear,ethnic wear,,formal wear, party
wear,active wear. Non apparel products include
footwear,handbags,perfumes,fashion
jewellery,sunglasses, watctes
 BRANDS IN STORE
PT BRANDS
LADIES WEAR(ETHNIC) BRANDS
 RANGHMANCH
 AKRITI
 TRISHA

MENS WEAR BRAND

 BARE DENIM
 SF
 RICHARD PARKAR
 URBAN RANGER
 RIG
 AGILE
 INDUS ROUTE
 BYFORD
 SPRITUS
LADIES WEAR(WESTERN) BRANDS
 HONEY
 FOREVER GLAM
 DREAMZ
 AGILE
 SF
 BARE DENIM
 ANNABELLE

KIDS WEAR BRAND

 CHIRPIEPIE
 CHALK
 POPPERS
NON-PT BRANDS IN STORE
WOMENS WEAR(ETHNIC) BRAND
 BIBA
W
 GLOBAL DESI

MENS WEAR BRAND

 JOHN MILLER
 PEPE
 SPYKAR
 PETER ENGLAND
 ALLEN SHOLLY
 LEVIS
 MONTE CARLO
WOMENS WEAR(WESTERN) BRAND
 AND
 ZINK LONDON
 KRAUS
 JEALOUS 21
 VISION AND MISSION
COMPANY VISION
 Pantaloons shall deliver everything
,everywhere,everytime to every indian
customer in most profitable way

COMPANY MISSION

 We shall infuse Indian brands with

confidence and with renewed ambition.
 We shall be efficient ,cost consccious and
committeed to quality in what ever we do
 VALUES OF PANTALOONS
 INTEGRITY : Honesty

 COMMITMENT: Promise/Stay on words

 PASSION : Indulge in yourself

 SEAMLESSNESS : Team work with spirit

 SPEED : Be one step ahead in all work

 KEY PERFORMANCE INDEX

Key performance index reflects the current

status of the store .It includes the following:
 Customer entry
 Conversion
 Number of bill
 Basket size
 Ticket size
 Average selling price

CUSTOMER ENTRY: Customer entry is the no. of

customer ente r the store and the security
guard give a count on that.

CONVERSION : Conversion is converting the

customers to purchase something from store
with staff efforts and generate bill even if the
customers came for window shopping.

NUMBER OF BILL : Number of bill is how many

bill generated i.e how many sale transaction
has been done by the store

BASKET SIZE : Average number of product sold

to each customer

TICKET SIZE : Average amount sold to each of

the customer

AVERAGE SELLING PRICE:

 FIXTURES OF STORE
Types of brouser
 Eye brouser
 Two way brouser
 Six way brouser
 C brouser

Types of arms on wall for cloth hangings

 Waterfall
 Step arm
 Straight arm
 T-arm

OTHERS
 Shelf
 Table
 Gandolla
 MISSION HAPPINESS

Mission happiness is taking feedback from

each customer who shopped from the
store.It is a part of loyality program.It shows
the rank and performance of store.it also
reflects the shopping experience of
customer which may be positive or negative
on the basis of points numbered from(0-10)
which is given by customer with the help of
a device kept in cash counter.

THE DIFFERENT CATEGORIES OF

CUSTOMERS WHO COME UNDER MISSION
HAPPINESS:-

 Detractor
 Passive
 Pramotor
  DETRACTOR: The customers who give
rating between 0-6

 PASSIVE : The customers who give average

rating of 7 or 8

 PRAMOTOR: The satisfied customers who

give a very good rating of 9 or 10

MISSION HAPPINESS INCLUDES THE FOLLOWING

1. Response 2. Happiness 3. Billing

rate index happiness
index
4. Gc conversion 5.Unique Selling Procedure
 RESPONSE RATE: Total number of feedback
taken against total number of bill

 HAPPINESS INDEX :

 BILLING HAPPINESS INDEX: How many

customers click on billing option while giving
rating of happiness index.

 GC CONVERSION: How many customers are

converted to green card holder on a particular
day.

 Unique Selling Procedure:

 STANDARD OPERATING PROCEDURE
SOP is the rules and regulations or principles
that Pantaloons follow for its efficient and
effective working not only in Ranchi store but
Pantaloons all India.
SOP includes PLATINUM STANDARD which
includes:
PHASE I:  MAGIC BOX
 FOOTWEAR
DISPLAY
 WAREHOUSE
 EMPLOYEE
DOSSIER
 TRAIL ROOM
PHASE II  CASH COUNTER
 CSD
 BAGGAGE
 PANNEL ROOM
 STATUTORY
COMPLAINCE

PHASE III  DISASTER

MANAGEMENT
 FUN ZONE
 BACK OFFICE

PHASE IV  SDMS
 WAREHOUSE
MGMT.
 EXCHANGE POLICY OF PANTALOONS
 30 full days if customers change their mind:
Pantaloons will accept exchanges accross all
stores within 30 days of purchase anytime
during working hours ,provided the
merchandise is unused

 90 days relaxed exchange policy for green

card holders: Green card holders of
pantaloons enjoy 90 days relaxed exchange
policy.No need to present the bill as the
mobile number is shared at the billing
counter and with that each information is
displayed on screen

 In case of defects: In case of any type of

manufacturing defects in unused fashion
accessories ,footwear,handbags and
 homeware customers can exchange the
product.

 Exceptions: Altered merchandise

,accessories,cosmetics,fragrance,toiletries,
watches,sunglasses,jewellery,handbags,und
ergarments,socks cannot be exchangedfor
any other reason.
 TAGGING STANDARD OF PANTALOONS
Ladies wear(ethnic)
SHORT KURTI RIGHT SIDE ,3
LONG KURTI INCHES ABOVE THE
AND ALL TYPES OF END
OTHER KURTIS