GREEN PRODUCT VALUE CHAIN

7th Annual GC3 Innovators Round Table

Supply Chain Perspectives
Bio-based Solvents for Cleaning Products

Tess Fennelly
Director of Marketing & Communications
 Cellulosic
Biomass

GREEN PRODUCT VALUE CHAIN

x
Who is Segetis?
Who is Segetis?
 Green & Rapidly Growing Chemistry Company
 Replacing petrochemicals with novel bio-based
materials offering superior performance and
sustainability
 Secured composition of matter patents for long term
business advantage
 Leading-edge clean-tech investment backing from
Khosla Ventures, MLSCF, DSM

Renew. Reinvent. Sustain. Change the World.TM

 Segetis Supply Chain: Renewable Feedstock to High Value Chemicals

Cellulosic Biomass

Levulinic Acid
(LA)

Sugar

Segetis Patented Process / Products has Created a Platform of

1,000+ Compositions with Tailored Performance based on
JavelinTM Technology 5
Multiple Product Lines Stem from Levulinic Ketals
Polyols

Plasticizers
O

OR 1
O
Solvents
O

R2
L-Ketals

Surfactants

Polymers
Multiple Product Lines Stem from Levulinic Ketals
Product Lines
Commercial Today
Plasticizers
O

OR 1
O
Solvents
O

R2
L-Ketals
Sustainable Materials
Can Take on a
Leading Role For
Change
Only if they provide …
Performance, cost
effective economics
and a dramatically
improved health and
environmental footprint
Directional Change in the Specialty Solvents Market
Non-Toxic
Strong Solvency & Coupling Power
VOC Compliance in Cleaners, Coatings & Personal Care
Low-No Odor
New Performance
Segetis Universal Functional Solvents

Aircare
Broad
Solvency
Cleaners

Personal care
Low,
Efficient & cosmetics
Tunable
Coupling
Volatility
Laundry

Paints

Address the needs of multiple specialty solvent markets

11
 Cellulosic
Biomass Consumer

Although there are drivers to

performance & safer alternatives,
the supply chain has its challenges
New Chemistry Requires New Thinking
Cellulosic
Biomass

Product Formulators

• What the heck is a Levulinic Ketal?

• I need to think differently?
• Not a synthetic equivalent?
• Softer pH?
• No VOCs?
• Rethink my formulations?
• Similar plus new performance?
 New Thinking Requires Customer Collaboration
Cellulosic
Biomass Consumer

• Thinking differently is what has enabled Seventh Generation to bring

innovative new “performance” products to the Market using Segetis
Solvents
- Wood Cleaners
- Stainless Steel Cleaners
- Granite Cleaners
Enhancing the Sustainability Profile

In comparison to petro-based
alternatives
– Save 2 gallons of
gasoline per gallon of
Segetis product
– Save 7 tons of CO2-
equivalents per ton of
Segetis product

3rd Party LCA modeled “field to product”

Dramatically Improved Health and Environmental Footprint
Segetis Solvents:
• LD50 > 5000mg/kg- Non-Toxic
• AMES testing shows no mutagenicity
• Biodegradable
• “Mild” eye irritation; no skin sensitization
• All modeling shows low risk to human health
and the environment
• No restrictions from EPA for water release
• Non VOC for consumer products
Performance & Sustainability Without Compromise
 Cellulosic
Biomass

GREEN PRODUCT VALUE CHAIN