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Google Adscense - On average anywhere from 1-10% of your visitors might click
on an ad, so just to be safe assume some low number like 1%. To calculate how much
your ads are worth, you can take the cost per click and multiply it by the number of
clicks you can expect to get based on your traffic. So, if you have 100 page views and a
click through rate of 1%, you will get 1 click on average. If your CPC (cost per click) is
$0.16, then you might make $1 per 100 page views. The same formula is used to
determine CPM, which is the cost per 1,000 ad views. In the case of the above estimate,
you are looking at a CPM of $10.
India has more than 50% of its population below the age of 25 and more than 65%
below the age of 35.(google data)
Estimated Revenue Per Day - ( 0.16 $ %100 * 2000000 people) - 3200 $ Perday
Premium Adds -
Estimated Page Views per day- 5 % - 20 lakh People
Estimated page views per month - (20 lakh * 30) - 600 lakh people
* OLX reported total revenue of R58.7 crore, 50% up from R39 crore in the
previous year. The company earned R58.4 crore via operations. Unlike
Quikr, Olx offers free listings in India.