SHRI KRISHNASWAMY COLLEGE FOR WOMEN

DEPARTMENT OF B.COM GENERAL - SHIFT II

BRIDGE COURSE
MANAGEMENT

AIM AND OBJECTIVE:

 To understand every aspect that makes up the business and the different
decisions made at every management level.
 To ensure proper use and allocation of funds leads to improve the
operational efficiency of the business concern.
 Helps in structuring teams, it builds the organisations culture and it helps
people with engagement and development
 Studying HR management can give a more solid understanding of the
employment process and the issues HR managers face.
 To develop the economy by encouraging entrepreneurs.
 To have a proper understanding of the environment for the business
executive to achieve success in his business.

SUBJECTS:

 Principles of Management
 Financial Management
 Human Resource Management
 Marketing
 Financial Service
 Entrepreneurial Development
 Business Environment

PRINCIPLES OF MANAGEMENT
Nature and Scope of Management – Roles and Functions of Manager – Scientific
Management – Planning – Organization – Departmentalisation - Delegation of
Authority – co-ordination – controlling.
FINANCIAL MANAGEMENT

HUMAN RESOURCE MANAGEMENT

Environment of HRM – Human Resource Planning – Selection – Training –
Performance Appraisal – Compensation – Incentives - Labor Relation – Industrial
Disputes and Settlements – Human Resource Audit.

MARKETING
Marketing orientation – Classification of Markets – Market Segmentation –
Consumer Behavior – Marketing Research – Marketing Mix – Packaging –
Branding – Channels of Distribution – Communication mix – Personal Selling –
Advertising – Sales Promotion.

FINANCIAL SERVICE
Characteristics of Financial Service – Growth of Financial Service in India –
Merchant Banking – Public Issue Management – Underwriting – Money Market –
Stock Exchange – SEBI – Leasing – Hire Purchase – Factoring – Venture capital –
Pension Investment Policy.

ENTREPRENEURIAL DEVELOPMENT
Entrepreneurship – Functions of Entrepreneurs – Entrepreneurial Development
Agencies – SIDCO – NABARD – MUDRA – Project Management – EDP – Role
of entrepreneurs in economic growth – SHG- Financial Inclusion and its
penetration in India.

BUSINESS ENVIRONMENT
Nature and Significance of Business Environment – Political Environment – Social
Environment – Types of Social Organisations – Economic Environment –
Urbanisation – Global Environment – Non- Banking Financial Companies
(NBFCs).
 SCHEDULE
DURATION STAFF NAME & SUBJECT
1.20 PM - 2.10 PM Ms. Kalpana
Laws and Tax
2.10 PM - 3.00 PM Ms. Hari Priya
Management
3.00 PM - 3.50 PM Ms. Rahila Parveen

4.00 PM - 4.45 PM Ms.

4.45 PM - 5.30 PM