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Yemeksepeti.com
Introduction
electronic commerce industry. In this project as well, our primary aim is to explain deeply
Company Info
The first and the best online catering web-site of Turkey is Yemeksepeti.com,
started its business in 2000 and now the company’s goal is to bring a more effective and
fast alternative to online food servicing model in Turkey. The company’s mission
statement is to give the freedom of ordering food on internet to the users and allow the
companies to take orders online as well. The company’s only goal is not delivering food,
they also interested in subjects related food. Yemeksepeti.com has gained its competitive
advantage by following all the latest technologies and developments and leading in
to know the meaning of it. In Turkish, “yemeksepeti” means a basket of foods. That’s
why, from its name, it can be understood that it is a website that offers its customers a
qualified food delivery service from various restaurants all over Turkey. In
Yemeksepeti.com, aiming the second rank in the internet based food delivery sector is not
Yemeksepeti.com. Yemeksepeti.com has a huge name in the business for its supreme,
“just a service” by the members of the Yemeksepeti; because they find it extremely
normal for customers to have a genuine and rich food delivery service.
If a firm does not have the ability to change in a positive way, while everything
changes with an unbelievable rapidity; it can not survive for a long period of time.
levels. By doing that, it also gains a huge competitive advantage and creates a concrete
bond between its customers. In today’s business, marketing is a very important tool if a
company wants to maximize its profits. Yemeksepeti.com uses its sustainable competitive
advantages, and that help the firm to position its value in a more successful and effective
way.
Delivering the food on time and with the maximum detail is not a success for the
company, they want to accomplish and this is a must for them. We can categorize
To provide the food delivery and food orders without any extra cost.
To make possible restaurants can receive orders online with no additional cost
To make feel comfortable the users with their own personalized web pages.
To inform the users all about the updated menus, new restaurants and
promotions.
To work as a food portal informing users about special concepts about food in
general.
Conclusion
and effective e – business model. The management strategies applied by the website’s
board of directors has helped the company to increase its revenues since its foundation.
Because of all these positive impacts, yemeksepeti.com is the leading member of a fast