Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
SUBMITTED TO:
SYNTHESIS
With the beverage industry in the Philippines already saturated, Antonio “Tony”
Melato, founder of Gawad Kalinga (GK), saw the potential for a locally produced Filipino
Native Tea Beverage which would later on be called “Bayani Brew”.
Bayani Brew’s roots can be traced back to Linda Maningas, one of the mothers of
Gawad Kalinga. Linda would serve Native Tea (Tsaang Bukid) to GK Volunteers who would
do volunteer work. Her recipe and the tradition of serving Native Tea to volunteers would be
passed on to the next generations. This Native tea was further improved and transformed
into a new and exciting ready to drink bottled beverage.
Led by the so-called “Brew Crew”, Bayani Brew was founded on October 2012 by 3
co-founders. These 3 co-founders are: Ron Dizon, an IT Executive who quit his job, Shanon
Khadka, a lawyer who was on a career break, and Xilca Alvarez, a Gawad Kalinga Worker
who manages farm-based businesses. The 3 worked tirelessly to turn their mission of
helping improve the lives of the farmers into a reality.
Bayani Brew is a social enterprise brewing specialty teasan beverages that
advocates sustainable sourcing from small local farms. Their products are made from
organically-grown ingredients. Instead of using regular tea leaf (Camellia sinensis) which
does not grow much in the Philippines, they use organically-grown local ingredients such as
lemongrass (tanglad), sweet potato tops (talbos ng kamote), pandan, and moringa
(malunggay). These crops are climate-resilient which is advantageous for farmers, making it
less risky for them to grow. The company also purchase these low-maintenance crops at
higher-than-market price to transform them into higher-value goods as key ingredients in
their specialty drinks. (Bayani Brew, 2018)
The drink was quickly accepted by the market and became a hit. As soon as it was
launched, it was introduced to a lot of different shops (Human Nature)and was sold on
different platforms such as the social media.
The product got its break when it was featured in ABS-CBN’s Kris TV, a TV Segment
hosted by the popular Ms. Kris Aquino. Public awareness rose and inquiries about the
product started to soar.
POINT OF VIEW
Bayani Brew: A case study on the social enterprise
This case study will take the point of view of the co-founders of Bayani Brew: Ron
Dizon, Shanon Khadka, and Xilca Alvarez.
How can Bayani Brew sustain its momentum and penetrate the market further to create
a more sustainable social enterprise?
STATEMENT OF OBJECTIVES
Theoretical Framework
A social entrepreneur is defined as a person who pursues innovative efforts that have the
potential to solve community-based problems. These individuals are willing to take on the
risk and effort to create positive changes in society through their initiatives. (Investopedia,
2017)
This is a model where social mission sits at the heart of a business – pursuing purposes
which combine prosperity, people, and planet. Social enterprises work to address inequality,
Bayani Brew: A case study on the social enterprise
sharing the gains from trade more equally while generating growth, jobs, and wealth.
(Gregory, Holbrook, Woodman, & Angel-Urdinola, 2015)
The British Council and Social Enterprise UK with support from the World Bank makes a
clear case for the important role that social enterprises can play in driving sustainable and
inclusive development, tackling inequality, and helping to address some of the biggest
social and environmental challenges. (British Council, n.d.)
A report entitled A Review of Social Enterprise Activity in the Philippines finds that social
enterprise is vibrant and growing in the country, awareness is rising, and the country is on
the cusp of important policy changes that could see social enterprise have a much wider
presence and impact in coming years. (British Council, 2015)
SWOT ANALYSIS
STRENGTHS WEAKNESSES
● Social Enterprise business model ● Spoilage of products
● Organic and Healthy products ● Market penetration and distribution
● 100% Filipino made challenges
OPPORTUNITIES THREATS
SITUATION. FROM THE ANALYSIS OF THE CASE, PROS AND CONS WERE IDENTIFIED AS LISTED
BELOW:
LOGISTICS WILL BE
FASTER/CHEAPER
THE PROS AND CONS GAVE US A BETTER PICTURE ON WHAT WILL BE THE BENEFITS AND
CONSIDER.
*GUYS, NEED YOUR INPUT ON THE DECISION CRITERIA WE WILL USE AND THE IMPLEMENTATION
PART
Bayani Brew: A case study on the social enterprise
TOTAL 100%
RECOMMENDATION
Bayani Brew: A case study on the social enterprise
IMPLEMENTATION PLAN
Bayani Brew: A case study on the social enterprise
LEARNING POINTS
REFERENCES
Bayani Brew: A case study on the social enterprise
Bibliography
(2018, March 27). Retrieved from Bayani Brew: https://bayanibrew.com/why-we-brew-what-we-brew/
British Council. (2015). A Review of Social Enterprise Activity in the Philippines. Pasig City: British Council
Philippines. Retrieved from
https://www.britishcouncil.ph/sites/default/files/social_enterprise_activity_philippines_0.pdf
Mclean, B. (2017, May). How Wells Fargo’s cutthroat corporate culture allegedly drove bankers to fraud.
Retrieved from Vanity Fair: http://www.vanityfair.com/news/2017/05/wells-fargo-corporate-
culture-fraud.
Nelson, K. A., & Treviño, L. K. (2011). Managing Business Ethics: Straight Talk About How To Do It Right.
John Wiley & Sons, Inc. . Retrieved from https://learning.oreilly.com/library/view/managing-
business-ethics/
Porath, C., & Pearson, C. (2013, January 18). You’re Rude Because Your Boss Is Rude. Retrieved from
Harvard Business Review: https://hbr.org/2013/01/youre-rude-because-your-boss-is
Wells Fargo. (2009). Wells Fargo & Company Annual Report 2009. Retrieved from Wells Fargo History:
https://www.wellsfargohistory.com/download/annualreports/2009annualreport_wf.pdf