Binan National High School

SENIOR HIGH SCHOOL

Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

A Project Feasibility Study about Establishing

Frappy Frie

(AEJL Company)

Feasibility Study Submitted to the Faculty of

Biñan Integrated National High School

Sto. Domingo Binan City, Laguna

In partial fulfillment of the requirements for the subject of Feasibility Study

Submitted by:

Mora, Leila

Cruz, Jaicee

Bernarte, Angela

Antonio Erika

2017
 Binan National High School
SENIOR HIGH SCHOOL
Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

Table of Contents:

Chapter I: Introduction

Introduction 6

Mission 7

Vision 7

Business Objectives 7

Background of the Study 8

Statement of the Problem (General/Specific Area) 9-10

Objective of the Study 11-12

Significance of the Study 13

Scope and Limitation of the Study 14

Related Literature 15-20

Chapter II: Methodology

Methodology 22

Construction of Research Design 22

Determination for Source of Data 22

Research Locale 23

Respondents 23

Sampling Design 24

Computation of Project Population 25

Chapter III: Marketing Aspect

Marketing Aspect 27
 Binan National High School
SENIOR HIGH SCHOOL
Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

SWOT Analysis 28

Market Description 29

Population 30

Demand Study 31-40

Projected Demand per year 41-43

Projected Supply per year 44-46

Projected Demand and Supply Analysis 47-49

Current Market Condition 50

Marketing Plan 51

Advertising Proposal 52-53

Pricing Strategy 53

Projected Selling Price 53-54

Channel of Distribution 55

Advertising and Promotion 56-57

Storage Strategy 58

Branding and Packaging 59

Chapter IV: Production Aspect

Production Aspect 61-62

Detailed description of the product 63

Health Benefits 64-69

Product Design 70

Product Life Cycle 71

 Binan National High School
SENIOR HIGH SCHOOL
Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

Innovation Strategy 72

Product Advantage over Competitor 73

Production Process Use 74

Procedure of Production 75-76

Production Flow Diagram 77-78

Raw Materials Sourcing 79

Equipment/Machineries Needed 80-88

Project Site 89

Requirements for Project Site Considerations 90

Project Proposed Location 90

Rent/Lease 91

Project Layout 91

Product Costing 92-94

Projected Production 95-97

Chapter V: Management Aspect

Management Aspect 99

Proposed Name of Firm 99

Type of Organization Use 100

Location of Head Office 100

Proposed Management Workforce 100

Organizational Chart 101

 Binan National High School
SENIOR HIGH SCHOOL
Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

Minimum Qualification Workplace 102-103

Duties and Responsibilities 104

Company Rules and Regulation 105-106

Proposed Salary and Wages 107

Personnel Requirements 108

Work Schedule 109

Compensation Package 110

Required Uniform 111

Gantt Chart 112

Chapter VI: Financial Aspect

Financial Aspect 114

Project Cost 115-116

Projected Sales 117

Projected Income Statement 118

Projected Cash Flow 119-121

Projected Balance Sheet 122-123

Statement of Owner’s Equity 124

Financial Ratio 125

Summary of Supplies and Equipment Expenses 126-127

Depreciation Expenses 128

Payroll Summary 129

Product Costing 130-132

 Binan National High School
SENIOR HIGH SCHOOL
Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

Summary of Projected Other Expenses 133

Value Added Tax Summary 134

Payback Period 135

Chapter VII: Socio-Economic Aspect 137-138

Chapter VIII: Legal Aspect 139-149

Appendices
 Binan National High School
SENIOR HIGH SCHOOL
Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

APPROVAL SHEET

The Feasibility Study entitled Frappe Frie prepared by Erika Antonio, Angela Bernarte, Jaicee

Cruz and Leila Mora in partial fulfillment of the requirements for Project Feasibility Study has

been examined and recommended for acceptance and approval for Oral Examination.

_________________________

Mrs. Myla Z. Castillo

Adviser

Approved and accepted in partial fulfillment of the requirements for the Accountancy, Business,

and Management strand.

___________________________ ___________________________

Panel Panel

Accepted and approved in partial fulfillment of the requirements for the Accountancy, Business,

and Management Strand.

_________________________
 Binan National High School
SENIOR HIGH SCHOOL
Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

 Binan National High School
SENIOR HIGH SCHOOL
Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

ACKNOWLEDGEMENT

With deepest gratitude and appreciation, we humbly give thanks to the people who

helped us in making our feasibility study a possible one.

To our parents, thank you for the unending love and support, for providing all our needs

financially and morally, for their patience and understanding during our feasibility study.

To our adviser, Teacher II-Accounting, Mrs. Myla Castillo, thank you for supporting us

and helping us in our feasibility study.

To our classmates and friends, for being nice and helping us during our feasibility study,

we really appreciate it.

And above all, this feasibility study won’t be possible without the guidance and

inspiration given by our Almighty God.

 Binan National High School
SENIOR HIGH SCHOOL
Sto. Domingo, City of Binan, Laguna

Accounting and Business Management

APPENDICES

Curriculum Vitae