Marketing January 1

Strategy
for PGD
(Halal)
2019
This document contains the policy related to the marketing strategies for Policies for
the promotion of the PGD (Halal), that how we will capture the target
market and which tools will we use in the future for the promotion PGD
activities for this diploma. marketing

1
 Marketing Strategy for PGD (Halal)

Introduction

Post graduate diploma on Halal Industry is especially for those Muslims/ Non Muslims who
have keen interest on learning about Halal industry. This distance learning program have been
developed by experts of Halal industry, Shariah scholars and recommended by the specialists of
this field. We have collaboration with various Universities, Research Institutes, Government
agencies and professionals who have authority in Halal industry.

Scope of Post Graduate on Halal Industry

Post Graduate Diploma has so many dimensions at its stock. It is not only helpful in the
expansion of Halal industry, but also introduces new array of talent for the promotion of Halal
industry. Halal Research council is the only organization who provides and organizes training
sessions for the development of Halal industry. From the platform of AlHuda CIBE & Halal
Research council, more than 10,000 professionals have been certified and the scope of such
diploma is intensifying day by day.

Post Graduate Diploma on Halal Industry

 The Diploma is intended to impart the comprehensive knowledge industry with its true
sense and concept in the people who are related or unrelated to the Halal industry
professionals.
 The purpose of the Diploma is to equip the graduates with the Shariah principles of
Halal industry, to fulfill the global needs of human resources and to produce learned
professionals with the knowledge of Halal certification concept.
 The distance learning program is to facilitate the people who want to get knowledge
from without leaving their job and home town.
 The course will serve the society by providing affordable and accessible education
through supported technology.
 The people around the globe will be provided with the distance learning to disseminate
and discover useful knowledge related to the Halal industry, acquiring professional skills
for the development of new products and ethical dispositions in this field.
Marketing Strategy for PGD (Halal)
 Marketing Strategy for PGD (Halal)

International Market Penetration

1. Utilization of International Platform

We will utilize the international platform to capture our target market. We will
reactivate our campaigns to promote the Post Graduate Diploma and will try to
promote this on every platform where we all ready exist and also will try to find the new
doors for our promotional activities. We will try to utilize our maximum resources to
make it a renowned brand.
To achieve this we will focus on the following marketing strategies:
a. Strategic Partnership
We will reactive our communication with the existing strategic partners, and also we
will find new strategic partners, this is how we will expand our activities. This will
help in the brand alignment; we will remain involved and visible by this activity. We
can also work on the community partnership, in which we can merge our resources
to increase the impact of both organizations; it is a win-win for both organizations.
And definitely this will generate traffic on our websites, which in return may
generate business for us.
b. International Volunteer’s
International Volunteer’s will be one of the best ways to promote our Post Graduate
Diploma; they will be our representatives which are presently 9. We can utilize them
and they will be our medium in the far areas representing us in conferences or other
activities.
c. Media Partners of all the International events on Halal & Food
We should be the media partners of all the International events on Halal & Food; we
will not miss any International conference related to Halal & Food which we don’t
attend or where our Boucher’s are distributed. This will enhance our presence in
International media. And definitely it will generate queries for Post Graduate
program.
d. Laison with International Universities & Agricultural sciences Institutes worldwide
We will have to join hands with the International Universities related to Food, and
other Agricultural sciences institutes who may nominate their students or who may
refer their students to do our Post Graduate Diploma on Halal industry which will
add value to their study.
e. Collection of the Directories of the Food & Non-Food chemicals industries
worldwide etc
We will start collecting of all the Food & Non-Food chemicals industries data, and
will start a campaign on it to generate business, and also this will promote HRC as
well in International community.
 Marketing Strategy for PGD (Halal)

f. International govt. departments related to foods, certification & Accreditation

We will let this Post Graduate Diploma in to the acknowledgement of the
International Governments of different countries which will create hype for the
authenticity of the Diploma, and the Government officials can nominate their staff
for this diploma to increase their efficiency and knowledge.
g. Certification Agencies related to Food & Agriculture
We will start our campaign on certification agencies related to Food & Agriculture.
h. Food Equipment providers
We will manage a campaign on food equipment providers to do this course, by
which they can better market their products.

Local Market Penetration

a. Strategic Partnership
We should increase our strategic partnership with different organization who are
involved in Halal food promotion locally.
b. Volunteer’s
We will gather the volunteer’s from throughout the Pakistan, mostly focused on the
Universities who have Food departments or the universities who deal in animal
sciences. So, that we can reach our specific local market. Because word of mouth means
a lot.
c. Media Partners of all the Events related to Halal & Food
We should be the media partners of all the events which relate to the Halal and food,
and should not miss any opportunity to represent ourselves in such kind of events.
d. Laison with Universities & Agricultural sciences institutes
We will in touch with the Universities and Agricultural sciences Institutes, as this is how
we can get nominations from our institutions.
e. Collection of the directories of the Food & Non-Food chemicals industries
There will be a data bank of the chemical industries all over Pakistan.
f. Government departments related to foods, certification & Accreditation
We will collaborate with the government departments related to Foods, certification &
Accreditation.
g. Certification Agencies related to Food & Agriculture
We will do a marketing campaign on the certification agencies related to Food &
Agriculture
This will attract the people for our course.
h. Food equipment Providers
We will let this in the knowledge of the food equipment providers, which will in turn
may nominate their staff members for Post Graduate Diploma.
 Marketing Strategy for PGD (Halal)

Media & Social Media Activities

a. Article Writing
There should be article writing each month throughout the year, this will how we will
remain in the media, and it shows our presence.
b. Press Releases
There will be a number of frequent press releases twice in a month throughout the year.
c. Blog
There will be a blog which will be continuously updated
d. Local market Magazine
We will publish a local market magazine to capture the local market.
e. Social Media Network
We will manage a account in each of the social media websites like LinkedIn, twitter,
face book etc.
f. Documents sharing sites
We will update our promotional documents on document sharing sites like slide share
etc
g. Photo Sharing
We will update our conferences, workshop and interviews photos on different photo
sharing websites.
h. Introductory Video
We will make an introductory video of the course and will share it in the social media; it
will cover all the queries related to the course which can come in the mind of the target
market.

Awareness Programs & Conferences

a. Mega Conferences
There should be held one mega conference each Year, in which speaker and
nominations would come all around the world.
b. Workshops
There should be held one workshop each month.
c. Trainings
There should be held trainings after each 4 months interval.
d. Customized Training Program
There should be held customized training workshops as per the requirements of our
clients, we would design certain trainings and their contents which would be according
to the required event.